Hasta La Creative!

Avec trois projets « Book », « Extend » & « Protude », le studio de design japonais YOY nous montre l’étendue de son talent et de son ingéniosité. Des inventions à la fois simples mais très utiles, présenté par le studio au Salone Internazionale del Mobile Cosmit durant la Milan Design Week 2013.

Brief: The client was looking to attract new customers to an old world style of cardiovascular exercises. They wanted a campaign that would not only grab the audience’s attention but remind them of the cardiovascular benefits of their services.

Solution: An attractive, attention grabbing outdoor campaign that focused on reminding its audience of the cardiovascular benefits of the client’s services.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Rob Schlyecher, Jeremy Grice
Designer: Jose Rivas
Account Executive: Justin Van Mulligen

Of all the images to take from British TV series Black Mirror, the one that made a billboard for Australian TV network Studio was of a man doing the underpants Charleston with a pig. Cable provider Foxtel issued an apology in response to the immediate blowback, and it's as spineless as the offending image was tasteless and bewildering. "[The billboard] was intended to provoke," it said in a statement, "but it is clearly in appalling taste and demonstrates a lapse of judgment by Studio, and a failure in the approvals process at Foxtel." Well, no kidding. Why even move forward with an idea like that when you know you'll just have to apologize and take it right down? Part of me wants to see what would have happened if they'd stood their ground.

Foram necessários 500 smartphones do modelo Vega No 6, 3 semanas de pré-produção, 7 dias de filmagem, 1.800 fotografias e 1.600 personagens de papel para criar Vega City, um stop-motion da coreana Pantech. Ao longo de pouco menos de 2 minutos, somos levados a um mundo que lembra muito Matrix.

O cenário foi todo criado com os smartphones, inclusive o céu e os obstáculos.

A trama é divertida e envolvente e, de quebra, no final tem até um making of para a gente entender os bastidores da produção. É o tipo de projeto que merece ser destaque. Sensacional.

Post originalmente publicado no Brainstorm #9
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There are old media companies doing digital upfronts like CBS Interactive, NBC Digital and Univision. Then there’s old media that that still trades mostly in dead trees.

Conde Nast, the publisher of high-gloss magazines from Vogue to GQ, joined the NewFront fray for the first time Wednesday with a presentation in New York on Wednesday, showing clips from a voluminous planned lineup of 30 new shows. Conde showed excerpts from Wired’s “Angry Nerd,” Glamour’s “Single Life” and a serious GQ documentary, “Casualties of the Gridiron,” about the injuries plaguing former NFL players.

The NewFronts are a series of pitches by digital publishers seeking TV ad budgets partly by imitating TV’s long-running upfronts. And Conde Nast Entertainment chief Dawn Ostroff is no stranger to the upfronts, having done them for years as president of The CW. She said she joined Conde Nast Entertainment, the unit charged with turning the company’s magazine brands into video and film properties, for two reasons. First, she saw The CW’s young audience migrating to the web. Second, today’s web video looks a lot like basic cable did 20 years ago.

Continue reading at AdAge.com

Outro dia falamos por aqui do Animation Domination High Def, um bloco de animação em vias de estrear no canal Fox mas que já conta com um fértil canal no YouTube. Agora, voltamos a destacar o trabalho dos caras, desta vez para mostrar Remember When, um tributo à infância dos anos 1990 -pelo menos antes de tudo dar errado, como eles dizem na descrição do vídeo produzido em 8-bit.

E quando eles dizem que deu tudo errado, eles se referem a Jar Jar Binks, provavelmente o personagem mais odiado de uma das franquias mais amadas de todos os tempos, ao fato de a MTV ter deixado de ser uma emissora musical ou ainda Transformers ter virado uma grande merda.

E mesmo que quase tudo tenha dado errado, ainda dá tempo de salvar alguma coisa. Animação nota 10, com trilha sonora nota mil.

Post originalmente publicado no Brainstorm #9
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We’ve been hearing about this since last Friday, and now it appears to be so as sources familiar with the matter confirm that JWT has parted ways with Lynda Wicker, who has spent well over a decade serving as human resources director at the agency. Wicker has worked out of the WPP-owned agency’s Atlanta office and we’ve been told that there are plans to replace he (as one would think). From what we’re hearing, JWT ATL/Houston/Dallas chief creative officer Perry Fair is addressing staff regarding Wicker’s departure, which goes into effect today. We’ll let you know if and when we hear more.

New Career Opportunities Daily: The best jobs in media.

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

WPP Group CEO Martin Sorrell has taken a slight cut in his annual salary and benefits, after 60% of shareholders rejected his $20 million pay package at last year’s annual general meeting.

After consultations with disgruntled shareholders, WPP Group said in its annual report that the compensation committee had “sought to balance the broad range of views expressed by shareowners with the needs of the business,” but admitted that the new arrangements “will not meet every shareowner’s individual preferences or views on what’s best for the company.”

There has also been an overhaul of the compensation committee — chair Jeffrey Rosen is stepping down from the role after nine years, but will remain a director of the company. (A replacement has been identified but cannot be disclosed until client conflict has been cleared.) Esther Dyson and Philip Lader will also leave the compensation committee in December 2013. In another sign that WPP Group is bowing to investor pressure, it has recruited four new non-executive directors.

Continue reading at AdAge.com

Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.