Hasta La Creative!

After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”

During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.

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We’ve received confirmation that Tim Wettstein, who has been with JWT’s Atlanta office for just a year, is no longer with the agency. During his brief stint at the agency, where he most recently served as senior partner/group creative director, Wettstein served as GCD on efforts including Scana Energy’s “Affairs of the Flame” campaign as well as work for Jiffy Lube, XBOX and Gillette. Prior to JWT, Wettstein spent four years at BBDO New York, where he worked with brands including PETA and Autism Speaks. Here’s one example of his work for the former client here.

Above, you’ll see Wettstein to your left along with JWT ATL CCO Perry Fair and Dana Markee, the last of whom was cut last summer. We’re hearing they were among Fair’s first new hires when he took over as president/CCO at JWT’s Atlanta/Dallas/Houston offices in 2011.

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