May
10
Budweiser unveils two-minute FA Cup fan film
Posted in: UncategorizedFA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.
May
10
Eccentrically Styled Canines – The Pugs in Clothes Tumblr is Dedicated to Fashionable Pups (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Pugs in Clothes Tumblr is exactly what you might expect—the most fashionable canine blog on the Internet. The Tumblr account will assist you in whiling away literally hundreds of hours as you…
May
10
Can You Hear the Tone Hidden in This ‘Vision Test’?
Posted in: Uncategorized
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new "vision tests" display letters in successively smaller fonts in typical eye-chart fashion—but there's quite a surprise in store. Those who can read the final line of tiny type on the poster and in the commercial are told that there's probably nothing wrong with their eyesight. But they might want to visit Union and get their hearing checked, because a "really annoying, really loud high-frequency sound" has been playing throughout the test, and those with sharp ears would've reacted to it and likely sought relief before they'd finish the exam. (The hearing center ran similar spots last year.) During the eye-test phase of the TV spot, I couldn't hear the high-pitched sound; but at the end, with the ruse revealed and the tone cranked way up, making it detectable to just about everyone, the message got through loud and clear. And given how many YouTube commenters mention being annoyed by the tone through the whole spot, I suppose I probably should book an appointment. Via Media in Canada.
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May
10
Phones4U top marketer Trevor Cairns moves agency side
Posted in: UncategorizedTrevor Cairns, Phones4U’s director of marketing, is leaving the company after just six months in the role to join creative agency Love.
May
10
Um aplicativo que te incentiva a explorar o mundo
Posted in: UncategorizedStrut é um jogo para quem gosta de explorar o mundo e transformar qualquer coisa em jogo e competição.
Usando a função GPS do smartphone, o aplicativo grava cada nova localização por onde o usuário passa. A medida em que se movimenta, o usuário destrava tiles pelo mapa (sendo 1 tile igual a 0.2 km). Aqui, tiles passa a ser uma representação bem interessante da vida totalmente inserida no digital, onde o mapa vai se formando ao andarmos pixel por pixel.
Há mais de 7 mil usuários no aplicativo, de 128 países, rapidamente destravando mais de 4 milhões de tiles dos 13 bilhões existentes no mundo.
O jogo funciona não apenas para o usuário rastrear suas jornadas e e enxergá-las em infográficos, mas também o desafia a ganhar medalhas e participar da descoberta mundial de quilômetro por quilômetro de todo o mundo.
Dave Chau, o criador do projeto, conta que sua inspiração para o projeto não veio de uma viagem para muito longe. A ideia na verdade surgiu durante sua tentativa diária em descobrir novas ruas e buscar diferentes perspectivas em atividades de rotina na cidade que tanto conhecia, em vez de fazer o mesmo trajeto todos os dias.
Strut quer mostrar que viagem é mais sobre a jornada do que o destino em si.
Quando abri o meu mapa através do aplicativo e me dei conta de que a minha volta quase não existiam quilômetros destravados, vemos que há um longo caminho pela frente a ser desbravado por não só viajantes, mas amantes da cartografia digital, hoje tão bem inserida na rotina social, do check-in à hashtag, da consulta do endereço ao horário do ônibus.
O aplicativo está disponível de graça para iPhone, iPod e iPad.
Post originalmente publicado no Brainstorm #9
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May
10
Designer ilustra citações famosas em série de pôsteres
Posted in: UncategorizedO designer Ryan McArthur criou uma série simples, e ao mesmo tempo cativante, de pôsteres que combinam belas ilustrações e citações inspiradoras. Em preto e branco, a série Minimalist Quotation é uma forma apaixonante de traduzir visualmente frases de Oscar Wilde, Thomas Edison, Marcus Cícero e Leon Tolstoi, para citar alguns nomes.
Post originalmente publicado no Brainstorm #9
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May
10
Randy Jackson Out at Fox’s ‘American Idol’
Posted in: UncategorizedRandy Jackson, the only judge to appear on Fox’s “American Idol” for each of its 12 years, said he will leave the pioneering talent show at season’s end.
Mr. Jackson, a bassist and music-industry executive, acted as a buffer to the caustic Simon Cowell during the program’s most popular years. More recently he was a stabilizing presence as celebrity judges came and went.
This season, with pop divas Nicki Minaj and Mariah Carey feuding, the audience for “Idol” is down about 20%, based on Nielsen ratings. The show, no longer No. 1 among prime-time programs, still ranks in the top 10. Fox, the broadcast network owned by Rupert Murdoch’s News Corp., was set to fire all four judges, including country music star Keith Urban, the website TheWrap.com reported this week.
May
10
Marc Mendoza to take chairman role at Havas Media
Posted in: UncategorizedMarc Mendoza is to stay on at Havas Media group as chairman following the promotion of Paul Frampton to chief executive of the agency.
May
10
Industrialist Photo Shoot Spreads – Ewa Adamska Works it in ‘Inside, Outside’ for Paperc (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The always-daring German photographer Arkadiusz Jankowski shot GAGA Model’s spiky-haired blonde bombshell Ewa Adamska for an April industrial minimalist shoot for Papercut Magazine. Also featured…
May
10
Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald’s
Posted in: Uncategorized
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by graffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB, art studio Good Looking and Krewcy Krawcy Productions. The goal, per the creative team, is to capture "the freshness of McDonald's food" and the breadth of its offerings in a highly flexible way. I'd say they've succeeded, but no matter what this McD's is serving, the menu itself is the special of the day.
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May
10
DLKW Lowe hires Yossi Goldsmith to lead marketing
Posted in: UncategorizedDLKW Lowe has hired Ingenuity’s Yossi Goldsmith as its first marketing director.
May
10
Financial Times added to Flipboard
Posted in: UncategorizedThe Financial Times will be available on the mobile app Flipboard as of today, in response to mobile’s increasing importance as a channel for driving the FT’s traffic and digital subscriptions.
May
10
Digitas GCD Daggett Moves On
Posted in: Uncategorized
After three years at Digitas, where she last served as VP/group creative director on the agency’s American Express account and helped win new biz including the likes of Mondelez, Kate Daggett has left to assume the ECD title at Tenthwave, a digital agency that houses offices from NYC to Dallas to San Francisco.
According to one seemingly despondent tipster, “She was at Digitas for three years and was the heart and soul of the agency. She brought life, positivity and vibrancy to an otherwise highly competitive and depressing office. There were actual tears from both clients and the team when she left.” Don’t know if we’ll garner the same kind of emotion if and when we do the same thing, but during her career, Daggett has also worked as a creative director at the likes of TBWA\Chiat\Day and Agency.com. As for Tenthwave, the agency’s client roster includes heavy-hitters such as Google, Facebook, eBay, Duncan Hines and Skype.
New Career Opportunities Daily: The best jobs in media.
May
10
National Express hires Isobel for summer campaign
Posted in: UncategorizedNational Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.
May
10
Coke Dispenses Danish Flags Hidden in Its Logo
Posted in: Uncategorized
When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags. Why? Apparently it's a Danish tradition to greet arriving travelers by waving flags, and Coke wanted to help make a bigger show of the fact that passengers were arriving in Denmark, ranked as "the happiest country in the world." You can watch the results in the case study below. I personally doubt this hidden flag was a real "discovery" on Coke's part so much as a forced connection, but it's a nice gesture.
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May
10
Op-Ed: Do Awards Matter?
Posted in: Uncategorized
While we’re on the op-ed kick, let’s pass the mic briefly to Scott Briskman, currently chief creative officer at our monthly, San Francisco-based contributor Extractable who’s also spent time as a senior creative at the likes of Digitaria/JWT and Agency.com. The question’s raised above. Let’s see what the answer is below.
We all work hard to deliver creative solutions that are compelling and useful. Successfully clearing the hurdles along the way of a project are rewarded by seeing an idea come to life and the positive results it generates. The icing on top is when colleagues take the time to acknowledge our efforts with awards.
Question is, do the awards we win have a purpose beyond making us feel good?
It’s easy to be cynical about it — there are so many shows, so many categories, so many media types.
Don’t go there.
Realize that smart, strong creative execution is necessary for brands to grow and stay ahead of the competition. It’s not just the strategy and the user experience that will affect people. It’s the way people perceive your brand. Visuals must be married with the right words, the right content and displayed in such a way that people are excited. And with all the stimulation that society is bombarded with today, it’s tough to get it just right, especially with all the varying audiences we’re aiming to please.
So no matter how smart the strategy is, how efficient the media plan is, or how great the technology can be… if the creative falls flat it’s all for naught. Great creative is what generates an emotional response. Great creative is what compels action.
So, do awards really matter? I say, yes, more than ever because they point us to examples where creativity worked. And, it’s important to have outlets that still celebrate it.
Congratulations to all you lucky award winners this year. Keep up the good work.
New Career Opportunities Daily: The best jobs in media.
May
10
Barnes & Noble’s shares jump after Microsoft plans to buy Nook
Posted in: UncategorizedMicrosoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes & Noble’s Nook e-reader business, which sparked a 24% increase in the book retailer’s shares yesterday.
May
10
Zenonade: vocês vão todos morrer…
Posted in: UncategorizedSe em algum momento da sua vida você já se perguntou o que passa pela cabeça das comissárias de bordo momentos antes de o avião decolar, enquanto elas repassam com os passageiros as instruções de segurança, provavelmente vai achar graça neste comercial da Zenonade, uma bebida que nada contra a correnteza dos energéticos se posicionando como um anti-energético, mais ou menos um Maracugina com um visual à la Red Bull.
“Eu vou ser a primeira a sair deste avião e vocês vão todos morrer.”
De fato, na primeira vez que vi este comercial eu quase morri, mesmo. Engasgada, depois de um acesso de risos. A atriz é perfeita, com uma expressão sacana que se adequa perfeitamente à situação de alguém que tomou uma bebida calmante e não se abala com nada. Por outro, leva um tempo para a gente descobrir o que é o produto.
Segundo o Huffington Post, o CEO da Lowe and Partners de Praga, Martin Lochmann, esperava que o filme causasse controvérsia, o que acabou não acontecendo. Apesar de estar na cara que tudo não passa de uma grande brincadeira, é possível ver muitos comentários negativos, de gente que acha que não se deve fazer esse tipo de brincadeira. Enfim, não dá para agradar todo mundo. 
Post originalmente publicado no Brainstorm #9
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May
10
Brinox: Page 67,5
Posted in: UncategorizedBrinox, one of Brazil’s largest home appliance manufacturers, surprised Gosto Magazine’s readers in order to demonstrate the high quality of its line of knives. The magazine’s readers are caught by surprise when they turn one of the pages and realize that it is cut in half, implying how sharp the knives are. Even the page numbers were altered: going from page 67 to 67.5 on both sides, to 68. The action was created by a DDB Brasil team and an internship between DM9Sul and DDB Brasil.
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Director: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyer: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producer: Clariana Costa, Anelito Nóbrega
May
10
C&A appoints Razorfish to European digital account
Posted in: UncategorizedC&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
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