Diamonds in the Rough

Can a few bold mavericks trigger a global mindshift?

We’ve reached the first climate tipping point. The Arctic is melting so rapidly that we could have an ice-free Arctic in less than two years. Along with unprecedented heat-waves in the USA and Russia, and snowstorms and freezing weather in northern Europe, we are starting to see conditions of droughts and scarcity that will impact global food production and lead to civil unrest.

Could it be that the crisis we face at this time – the ecological, economic, political, psychological and spiritual peril we face individually, as nations, and globally – is also, if not primarily, a crisis in leadership?

In this scary tipping point moment we’re living through, the world cries out for a visionary, transformative leader . . . someone who can sever the ties between state and corporate power, who can shift paradigms, stand up for the planet, move towards transparency and push the world in bold new directions.

In his election campaign Barack Obama poised as being (potentially) that kind of leader, but as soon he was elected, the Washington establishment, the military-industrial complex, Big Finance, Big Pharma, AIPAC, the NRA – that whole corrupt money system that rules Washington – chewed him up and spat him out again. After that he could never summon the courage to take a stand on any of the really big issues.

But elsewhere, there are a few diamonds in the rough (like José Mujica, president of Uruguay) who are resurrecting the lost art of true leadership. They live according to their word, offer themselves as role models, act with integrity, implement egalitarian laws and practices, stand for the poor and the disadvantaged, and most importantly, they recognize that the current model for civilization – the free-market, exploitative, growth-as-God Western model – is fatally flawed and headed towards a destructive and dramatic nightfall. Out of this recognition, they envision a different world and begin, in their local communities, to take small, practical steps towards a sane, sustainable future.

In Spain, there is currently a 30% unemployment rate. But in Marinaleda, a small village in Andalusia with one set of traffic lights, two bars and one central avenue – everyone has a job.

How is this so? Because the 57-year-old former history teacher and father-of-three, who works unpaid as mayor of the town is Juan Manuel Sánchez Gordillo. Sánchez Gordillo, known as Spain’s “Robin-Hood Mayor. He believes that “People are more important than banks, [that] People have a natural right to the land, and [that] land is not something to be marketed,” nor exploited. While 27.2% of people living in Spain are unemployed, everyone in this town has a job. How does the mayor do this? Through collectivization of land, equal wage practices, social housing and cooperatives.

As Alasdair Fotheringham writes for The Independent, Marinaleda is run along the lines of a communist Utopia with collectivized lands that offer every villager the opportunity to work the fields, tending to crops and olive groves. “Food should not be speculated with”, argues Gordillo, “It is a basic human right. We also believe in the [common] sovereignty of [food] as a way of profoundly changing agriculture in the world, not just one particular place.”

He gained fame and notoriety with his supermarket raids. In Robin Hood fashion, Gordillo stole heaps of groceries from supermarkets and redistributed them the food to the hungry and poor, not only to feed people, but as a statement, to draw attention to the real problems that the nation, and world, faces. This act was just one of many for Mr Sánchez Gordillo, who has spent more than 30 years fighting for wealth redistribution via land occupations, cheap housing and co-operatives. In Marinaleda, he has promoted equal wages policies, scrapped the police force and offered mortgages on previously state-owned properties, which cannot be sold on for profit, of just €15 a month.

His only lament is that these local initiates are not being adopted elsewhere in the country or across the world. He believes Spain’s deep recession is the fault of its government. “Unfortunately, this [national] government’s policies have not been directed towards the people’s problems; they were directed towards the banks’ problems,” he says. “People are more important than banks, particularly when the profits are received by a handful of bankers who have speculated with basic human rights. The money they’ve provided doesn’t reach the base of the social pyramid, which is why the economy is paralyzed. It’s the small property holders and businesses who have been hurt the most. [We have] six million unemployed and twice that number living in poverty.”

“The most important thing we’ve done here is to struggle and obtain land through peaceful means, and to ensure that housing is a right, not a business,” Mr Sánchez Gordillo concludes. “And as a village we work together, discuss and collaborate together: that’s fundamental for any society, too.”

Might this down-to-earth, collectivistic, wild-card playing maverick have what it takes to save humanity from nightfall? If so, how long are we going to wait until others follow his lead?

Read more on Adbusters.org

Ball Park: Angus

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliot
Creative Directors / Copywriters: James Camporimo, Rob Rooney
Creative Director: Richard Goldstein
Head of Production: Letitia Jacobs
Production company: Imperial Woodpecker
Director: Peter Martin
Editor: JJ Lask
Post-production: Imperial Woodpecker
Music production / track: Future Perfect

Brazilian Red Cross: Greetings, 2

This is how Sergio de Almeida congratulated us.

Advertising Agency: age isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss
Published: May 2013

Brazilian Red Cross: Greetings, 1

This is how Mariana Siqueira congratulated us.

Advertising Agency: age isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss
Published: May 2013

Car One: Damn License Plates

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Daniel Fierro
Art Director: Fernando Torres
Copywriter: Maximiliano Preciado
Account Director: Hernán Cuñado
Account Supervisor: Agustín Remaggi
Account Executive: Rafaela Neves
Agency Producer: Federico Puricelli, Sebastián Tarruela
Production House: Gloria Films
Directors: Alejo Rosemberg, Julian Castro / Nah!

Fox to Bring Back ‘24’ and Jack Bauer

The Fox network said on Monday that it was bringing back “24,” the counterterrorism drama, as a 12-episode series next year, and that Kiefer Sutherland will return in the role of Jack Bauer.

    

3M Surround Sound Headphones: Singer

Advertising Agency: Grey 141, São Paulo, Brazil
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck
Copywriter: Tchelo Nogueira
Illustrator: Sergio Albiac
Published: March 2013

3M Surround Sound Headphones: Guitar

Advertising Agency: Grey 141, São Paulo, Brazil
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck
Copywriter: Tchelo Nogueira
Illustrator: Sergio Albiac
Published: March 2013

See Trailers for ‘Almost Human’ and Fox’s Other New Shows


Fox pitched ad buyers and press on an ambitious new lineup at its annual upfront event in New York on Monday. Here are the previews for several, including one anticipated show from J. J. Abrams (“Almost Human”) and a comedy starring Alexis Bledel (“Us & Them”).

NBC earlier on Monday released trailers for some of its new series too, including “The Michael J. Fox Show” and “Dracula”; watch those here.

Continue reading at AdAge.com

FIAT e DC Comics criam “abraço herói” para incentivar o uso do cinto de segurança

Para incentivar a criançada a usar o cinto de segurança no banco traseiro, a FIAT criou uma promoção em conjunto com a DC Comics.

Funciona como uma simples capa para o cinto, mas formando as mãos do Batman, Flash e Mulher-Maravilha, numa campanha que a marca intitulou de “Abraço Herói”.

A criação é da Leo Burnett.

Fiat Abraço Herói

Uma versão mais legal e bem menos bizarra do que essa cadeira do Batman:

Batman

Brainstorm9Post originalmente publicado no Brainstorm #9
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62 Wacky Pet Accessories – From Sci-Fi Puppy Costumes to Designer Rodent Ensembles (TOPLIST)

(TrendHunter.com) If you love your pet, be it feline or canine, and wish you could demonstrate your love by giving your best friend a fun and unique present, then these wacky pet accessories are for you.

Some of…

Global Beer Brands Make Move to Myanmar


First came the cola. Now comes the beer.

Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.

Heineken N.V. will operate in Myanmar through a joint partnership with locally-owned Alliance Brewery Co. Ltd, which is majority owned by businessman Aung Moe Kyaw. The plan is to build a $60 million brewery near the capital city of Yangon that will begin making and selling beer brands including Heineken by the end of 2014.

Continue reading at AdAge.com

Car One Used Cars: Damn License Plates

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Director: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Daniel Fierro
Art Director: Fernando Torres
Copywriter: Maximiliano Preciado
Account Director: Hernán Cuñado
Account Supervisor: Agustín Remaggi
Account Executive: Rafaela Neves
Agency Producer: Federico Puricelli – Sebastián Tarruela.
Production House: Gloria Films
Director: Alejo Rosemberg, Julian Castro / Nah!

U.S. Secretly Obtains Two Months of A.P. Phone Records

The Justice Department seized telephone records of reporters and editors for The Associated Press in what the news cooperative’s top executive called a “massive and unprecedented intrusion.”

    

‘It’s Not About Big Data, It’s About Big Ideas’

big_data_big_ideas.png

While Big Data is the buzzword du jour and every agency and brand is trying to get a handle on it, there are still those who believe the big idea will always trump the “biggest” data.

Amusement Park’s Jimmy Smith who is a Branded Entertainment Juror for the Clios is one such person. Recalling what Lee Clow told him about Steve Jobs, Smith argues one of the biggest and most successful brands in the world never much relied on research to develop its ad campaigns.

Smith also argues the skills it takes to come up with a successful big idea can’t and never will be able to be quantified. Coming from a man who will judge Clios, this makes perfect sense. After all, the Clios, Cannes and most other advertising awards organizations don’t for the most part, award on whether or not an ad was successful; they judge it based upon whether or not it was creative…many times for creative’s sake.

Now we’re not bashing the Clios or Cannes or any other form of advertising awards because, for the most part, we agree with Smith. The availability and prevalence of data has made it very easy to test everything to death and distrust our gut. In a sense, it’s killing creativity because when so many parameters are placed on the marketing and creative process, it becomes very difficult to, well, be creative.

Now one can also argue “being creative” is a waste of time and money when we have all this data to tell us what works and what doesn’t. But data has never been good at representing subjectivity and that’s exactly what creative is; a subjective representation of an idea that aims to connect with an audience.

I think big data and the big idea can live side by side. But I also think we rely on data far too much and to the point wehere we allow it to trump our gut. Big data can support our gut but we should never allow it to control it.

Chris Hadfield: Space Oddity no Espaço

Se não bastasse o Comandante Chris Hadfield ser o primeiro astronauta canadense a realizar uma “caminhada espacial” e a comandar uma expedição à Estação Espacial Internacional (ISS), ele ainda nos proporcionou grandes momentos em seu Twitter e em vídeos. Além de cultivar um bigode maneiro, é claro.

Infelizmente, a missão de sua equipe acaba justamente hoje. Assim, para comemorar a volta ao Planeta dos Macacos e se despedir das paisagens que postamos a seguir, nada mais singelo do que modificar um verso ou outro do clássico Space Oddity, de David Bowie, e cantarolar sob o efeito da gravidade zero.

Sem dúvidas, vídeo obrigatório de hoje se você ainda não o assistiu.

E aqui, algumas fotos fantásticas tiradas lá de cima:


Brainstorm9Post originalmente publicado no Brainstorm #9
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Oreos Can Tame Any Bloodthirsty Beast in New ‘Wonderfilled’ Campaign

Closing the books on a yearlong anniversary celebration double-stuffed with buzzworthy work, Oreo is now launching "Wonderfilled," a colorful new campaign celebrating sharing. The TV spots, Oreo's first from The Martin Agency since signing with the agency late last year, are infectiously catchy thanks to the custom soundtrack featuring Adam Young of Owl City fame. The premise is that passing along an Oreo could probably turn all manner of murderous beasts into kind-hearted souls. Who knew? "The ability to wonder is something we all share, but too often forget or ignore," the agency writes in its description of the campaign strategy. "Wonderfilled captures the universal human feeling that kids are naturally so good at, yet adults need to be reminded of: a sense of wonder in the world." Check out the anthem spot below, along with a shorter version and a print piece after the jump. 

    

‘Ironman 3’ Can’t Cut Angst in China Over U.S. Films

Approaching $100 million at the box office there, the film was the target of an editorial in China Daily, which said Chinese elements were added to trick the audience.

    

Skeletal Animal Wine Racks – Conte Bleu’s Animal Racks Are Adorably Rendered (GALLERY)

(TrendHunter.com) Wine is a drink that’s normally reserved for adults and kids born in Europe; oftentimes these drinks will be placed on holders with designs concepts that don’t stimulate the imagination,…

Three Hot Asian Chicks Give Rice Plant An Erection

japanese_fertilizer_three_chicks_rice.png

Awesome. We haven’t seen a blatantly sexualized commercial like this in quite some time. Just what we need to get our spirits up today. And speaking of getting things up, it’s kind of a forgone conclusion that when three hot Asian chicks pop up out of a rice field in the middle of nowhere and begin to seductively gyrate their hips and fondle their boobs while wearing red hot pants and tight white tops, something’s definitely going to come up.

Though the poor field hand in this ad does succumb to the threesome’s ability to make things grow, his excitement pales in comparison to the explosively turgid arousal experienced by the roots of a rice plant.

Apparently, this is a fertilizer commercial and apparently this fertilizer makes things get really, really big…just like three hot Asian chicks who pop up out of a rice field in the middle of nowhere and seductively gyrate their hips and fondle their boobs while wearing red hot pants and tight white tops.