Team Nogueira: Get Up, MMA
Posted in: Uncategorized
Don’t give up. Get up.
Advertising Agency: Propeg, Salvador, Brazil
Creative Director: Ana Luísa Almeida, Ariston Quadros, Fabiano Ribeiro
Art Director: André Oki
Copywriter: Thiago Rezende
Photographer: Guto Estevez
Pos production images: Art Imagem
Account Director: Michele Estevez
Client Team Director: Rafael Spanopoulos
Published: April 2013
Team Nogueira: Get Up, Box
Posted in: Uncategorized
Don’t give up. Get up.
Advertising Agency: Propeg, Salvador, Brazil
Creative Director: Ana Luísa Almeida, Ariston Quadros, Fabiano Ribeiro
Art Director: André Oki
Copywriter: Thiago Rezende
Photographer: Guto Estevez
Pos production images: Art Imagem
Account Director: Michele Estevez
Client Team Director: Rafael Spanopoulos
Published: April 2013
Manhunt’s Turning Point Came in the Decision to Release Suspects’ Images
Posted in: UncategorizedYouTube lança página especial para agregar vídeos sobre a bomba em Boston
Posted in: UncategorizedYouTube lançou esta semana a página destaque Boston Marathon Bombings, um agregado de todos os vídeos sobre a explosão da bomba durante a Maratona de Boston.
Os vídeos são desde fontes oficiais – como a coletiva de imprensa do chefe da polícia de Boston, Edward Davis, e o discurso de Obama sobre a tragédia – como também de pessoas que estavam no local do ocorrido.
Muito deles captam o momento da explosão e o caos gerado. Até agora, são 65 vídeos com um total de 2 horas e 25 minutos de filmagem.
A crescente quantidade de vídeos postados sobre a tragédia desdobra-se em uma nova ferramenta para auxiliar as autoridades a tomarem providências da melhor forma possível. Para se ter uma ideia, a Polícia de Boston abriu um chamado para que espectadores do ocorrido ajudassem enviando seus vídeos.
O Google também havia colocado no ar uma página de Person Finder voltada para este episódio, mesma ferramenta que ajudou a encontrar pessoas desaparecidas após o terremoto no Haiti, colhendo informações de conhecidos das vítimas e de pessoas que estavam no local.
Post originalmente publicado no Brainstorm #9
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Traffic Responsibility Action: Crosswalk
Posted in: UncategorizedMedia Alarme: Capture
Posted in: Uncategorized“Capture more than images.”
Advertising Agency: Cake Paris, Paris, France
Creative Director: Alban Penicaut
Art Director: Vincent Boursaud
Copywriter: Damien Veillet
Photographer: Matthieu Dubail
Production: Emmanuelle
Retouching: Clement Briend, Mickael Beaumarchais
Account Manager: Cedric Lamesh
Account Supervisor: Michael Bernier
Signal: Places
Posted in: UncategorizedIngenious Cycle Gadgets – These ECAL Bicycle Accessories Will Make Your Life Easier (GALLERY)
Posted in: UncategorizedU.K. Journalist Sues His Gym Over ‘Sexist’ Female-Only Hours
Posted in: Uncategorized
A British copywriter and journalist says he’s suing his local gym for “women-only hours,” intended to help females feel more comfortable while exercising. In a 1,300-word column published in the Daily Mail, Peter Lloyd argues that Kentish Town Sports Centre’s decision to exclude men and boys for 442 hours a year—while still charging them full price—is a sexist policy that sends a “toxic” message about males. Lloyd’s write-up is compelling and thought-provoking, even for those who might find his opinions whiny and insensitive. Although he lays out an array of complaints, he focuses on the fact that it’s simply unfair (and possibly illegal) to charge two different genders the same amount for different hours of service. He says he requested the gym offer one of three remedies: create male-only hours to compensate, charge men less per year or end the female-only hours. The gym reportedly declined, telling Lloyd in an email, “A report by the Women Sport and Fitness Foundation showed that a significant proportion of women (26 percent) ‘hate the way they look when they exercise.’” (A comment that seems perfectly timed with the debate over Dove’s “Real Beauty Sketches” this week.) In some of his less-diplomatic moments, Lloyd responds, “That's like trying to clean a dirty face by rubbing a mirror,” and “If these women have issues with their bodies, I truly sympathise—but it's their problem, not mine.” His column is generating praise from male advocacy groups in Britain and even here in America, but the aggresiveness of his tone could also be seen as an argument in favor of keeping guys out of the gym on occasion. Will he be part of the solution or part of the problem? Via Reddit.
World’s Biggest Bookstore Dips Toe Into Serial Entertainment
Posted in: UncategorizedIs Jeff Bezos the new Aaron Spelling?
No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political comedy; Betas is a comedy about working at a tech startup; and Those Who Can’t looks to be about lame high school teachers; and so on.
Before investing too deeply, Amazon wants to hear from people, a.k.a. “the crowd,” on which, if any, shows they liked. Presumably, the highly rated pilots will then be developed into full blown serial entertainment properties.
The programs are available exclusively on Amazon Prime Instant Video, which may make sense inside Amazon, but it results in yet another platform war. And since Amazon Prime is not linked to Apple TV, viewing is constrained to the third screen. Also, there are no Amazon trailers for these 14 pilots on YouTube. Amazon Studios does maintain a a YouTube channel, but the content there is a bit stale, given the new push.
Seattle-based GeekWire notes that Amazon’s push into the video distribution arena, means taking on the likes of Hulu and Netflix, who have been offering their own exclusive content.
Netflix, of course, created a hit with Kevin Spacey and House of Cards earlier this year. Yesterday, the company rolled out its newest program, Hemlock Grove, a chilling supernatural series based on Brian McGreevy’s novel. Unlike Amazon, Netflix is more than happy to provide a trailer for its programming on YouTube.
Netflix is also different from Amazon in that it is not testing its entertainment product on the Web. All 13 episodes of Hemlock Grove were uploaded last night. As fans begin to feast on one episode after the next — which is much easier to do, given that Netflix shows are available via Apple TV — Netflix may have another hit on its hands by Monday, and all the press that comes with it. What will Amazon have, by contrast? New data to pour over?
The post World’s Biggest Bookstore Dips Toe Into Serial Entertainment appeared first on AdPulp.
Straw Art Installations – Francesca Pasquali Has Created Incredible 3D Galleries (GALLERY)
Posted in: UncategorizedImagination of Kid With Muscular Dystrophy
Posted in: UncategorizedRappelant le très beau projet Mila’s Daydreams, voici ce concept imaginé par le photographe Matej Peljhan mettant en scène cet enfant de 12 ans souffrant d’une maladie de dystrophie musculaire. Une série « Le Petit Prince » très imaginative de photographies illustrant le garçon en faisant des actions et du sport.
Cardboard Coffee Houses – The Trash Cafe is Made Entirely from Upcycled Items (GALLERY)
Posted in: UncategorizedSea Shepherd: Storm Seal
Posted in: Uncategorized
More than 2,000 seals slaughtered every day. More than we can save.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Director: Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Gabriel Lepesteur
Illustrator / Photographer: Manipula
Published: March 2013
Sea Shepherd: Storm Shark
Posted in: Uncategorized
More than 40,000 sharks slaughtered every day. More than we can save.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Director: Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Gabriel Lepesteur
Illustrator / Photographer: Manipula
Published: March 2013
Suvenirs de lugares que você nunca foi
Posted in: UncategorizedUma das alegrias de se viajar é colecionar suvenirs. Neste projeto de Elin Aram, A Box From, você pode levá-los sem sair de casa.
Aram está vendendo uma caixa de presentes cuidadosamente selecionados, trazidos de cidades ao redor do mundo, por 30 euros. A “piloto”, de Seoul, vem com pequenas lembranças locais como típicos noodles, chás e chocolates, alguns cadernos e uma máscara facial de colágeno.
Segundo Elin Aram:
“O objetivo é contar histórias sobre cidades que você ainda não ouviu falar”
Estes suvenirs podem até não parecer grande coisa, mas cada um foi selecionado por alguma razão. O chocolate, por exemplo, é feito por Lotte, um dos conglomerados que parece tomar conta do país. Já o colágeno conta a história da busca desesperada por juventude e beleza que acontece na Coréia.
A primeira leva das caixas de Seoul esgotou em apenas uma hora. Agora, Aram já está caçando bazares do Tehran para trabalhar na sua próxima caixa. O plano é fazer isso com mais algumas cidades durante o ano.
Post originalmente publicado no Brainstorm #9
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