Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Copywriter: Greg Hunter
Art Director: Ryan Smith
Illustrator: Richard Thompson
La designer Simone Savini pour le studio NOTdesignstudio a réalisé le design et concept de cette montre appelée simplement « Hoop Time » pour la marque Swatch. Le tout dans un design minimaliste, proposant une simple indication pour les aiguilles des heures et des minutes de différentes couleurs.
Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Copywriter: Greg Hunter
Art Director: Ryan Smith
Illustrator: Richard Thompson
Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Copywriter: Greg Hunter
Art Director: Ryan Smith
Illustrator: Richard Thompson
Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Copywriter: Greg Hunter
Art Director: Ryan Smith
Illustrator: Richard Thompson
Na Suécia, a UNICEF tem uma abordagem bem mais provocativa em suas campanhas em comparação com o que tenho visto em outras iniciativas localizadas. No ano passado, por exemplo, a instituição polemizou dizendo que os supostos presentes dos supostos três reis magos são inúteis, incentivando as pessoas a repensarem suas compras de Natal.
O objetivo era aumentar as doações de vacinas contra poliomielite para crianças carentes, um pedido que continua no novo filme criado pela Forsman & Bodenfors.
O monólogo de um garoto ironiza a quantidade de likes na página da UNICEF no Facebook – quase 200 mil – dizendo que assim fica mais tranquilo, já que certamente ele e seu irmão caçula estarão livres de doenças.
Apenas curtir algo no Facebook não salva a vida de ninguém, e a campanha assina dizendo que com apenas R$ 15 é possível vacinar 12 crianças, que podem ser compradas diretamente no site unicef.se/poliovaccin.
Post originalmente publicado no Brainstorm #9
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Properly placing over-zealous social media types in their place, Jack in the Box, himself — after being subjected to a T-Mobile speed-talking cheerleader-style verbal onslaught — tells his new social media intern to cut the crap and makes some copies.
The ever so bimbo-like intern, played brilliantly by Rachel Grate, has no idea why Jack in the Box wants her to make copies with…a tanning bed.
Yes, people, social media interns are idiotic hotties who think Chiptotle Chicken Club sandwiches are “craze-amaze” and “Chipot-cray.”
Truth or stereotype? You tell us.
The Volkswagen Fusca (the new Beetle in Brazil) has something called “DSG Tiptonic Transmission,” which, put simply, shifts gears automatically. To demonstrate this, AlmapBBDO created a YouTube pre-roll that automatically “skipped” the commercial after the requisite five seconds — making the point that the car doesn’t need you to shift gears, even when you’re watching videos of cats (or whatever).
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
The conservative retailer is intensifying its efforts to woo younger customers by offering “new, of the moment” online brands.
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More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it takes you to a form you fill out—after which they'll send you something in the mail that will let you "smell the Internet." It lacks the immediacy of real scratch-and-sniff gimmicks, perhaps, but spares you from looking like an idiot at the office with your nose to the computer screen. It promotes the Wolfthorn line of products.
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(TrendHunter.com) These printed sweaters by Belovedshirts feature an eclectic mix of popular imagery and pop culture references.
The printed sweaters are made up of everything from well-known candy brands to…
From Adbusters #107: The Epic Story of Humanity: Part 1, Spring
KARASS AD , JANUARY 2012
In the 2012 edition of Occupy Money, released in the first week of November last year, Professor Margrit Kennedy writes that a stunning 35% to 40% of everything we buy goes to interest. This interest goes to bankers, financiers, and bondholders, who take a 35% to 40% cut of our GDP.
That helps explain how wealth is systematically transferred from Main Street to Wall Street. The rich get progressively richer at the expense of the poor, not just because of “Wall Street greed” but because of the inexorable mathematics of our private banking system.
This hidden tribute to the banks will come as a surprise to most people, who think that if they pay their credit card bills on time and don’t take out loans, they aren’t paying interest. This, says Dr. Kennedy, is not true.
Tradesmen, suppliers, wholesalers and retailers all along the chain of production rely on credit to pay their bills. They must pay for labor and materials before they have a product to sell and before the end buyer pays for the product 90 days later. Each supplier in the chain adds interest to its production costs, which are passed on to the ultimate consumer. Dr. Kennedy cites interest charges ranging from 12% for garbage collection, to 38% for drinking water, to 77% for rent in public housing in her native Germany.
Her figures are drawn from the research of economist Helmut Creutz, writing in German and interpreting Bundesbank publications. They apply to the expenditures of German households for everyday goods and services in 2006; but similar figures are seen in financial sector profits in the United States, where they composed a whopping 40% of U.S. business profits in 2006. That was five times the 7% made by the banking sector in 1980.
Bank assets, financial profits, interest, and debt have all been growing exponentially.
So there’s a fancy hotel in London called The Savoy. And inside The Savoy is a new restaurant called Kaspar’s Seafood Bar and Grill. To help promote the new restaurant and its approach, video marketing company PixelRain created a two minute video featuring head chef James Pare.
In the video Pare waxes eloquently about early morning visits to the fish market and how inspirational it is to imagine what he’s going to do with that product once it gets to the restaurant.
Wait, what? Hey, it’s all well and good for a chef to get all excited by the possibilities fish and lobster bring to the craft but let’s be honest. The chef is going to take that fish — and in the case of lobster, kill it — cut it up and slap it on a plate for someone to eat.
This video would be great t show at, say, some kind of chef’s convention but diners really don’t want to be reminded they’re eating killed animals for dinner. Not that they have any problem with it but it doesn’t need to be shoved in their face.
OK so maybe we’re over-reacting but in the end the only thing that really matters to the diner is how the food taste. No one really cares about all this self-important, touchy feely blather.
OK so maybe we’re over-reacting…
IKEA’s new campaign Say it with a bed! let´s you embroider your own bed and give it tosomeone who’s taking a new step in life. The agency behind the campaign is Åkestam Holst.
“Life keeps changing, but how often does your bed change with it? Not often enough. Show the world that you are taking your next step – Say it with a bed!”
URL: www.IKEA.se/sayitwithabed
Advertising Agency: Åkestam Holst, Sweden
Account Director: Kjell Månsson
Creative Director: Andreas Ullenius
Planner: Mikael Grenros
Account Manager: Anna Nolendorfs
Copywriter: Viktor Jacobsson, Maja Folgero
Art Director: Andreas Ekelund, Petra Albrektson
Digital Producer: Alex Picha
Prod. Co.: B-Reel
Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads like a career retrospective, until the last line, when it's revealed to be anything but. From Tiger Woods to Bryant, you can always count on Nike never to be boring. Full text of the ad below.
Thank you @nike for this surprise spread in the paper this am. It touched me beyond words. #showuIwill instagram.com/p/YX3oQxxNr8/
— Kobe Bryant (@kobebryant) April 21, 2013
"You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game winner after game winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it of everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it. Ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again."
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Just how many ways are left to differentiate one hotel brand from another? If you’re Portal A working for Kimpton Hotels, there are plenty including, well, a talking yoga mat…free in every room! In this two minute video created by Portal A, we are introduced to Mat thr talking yoga mat who is here to make Sherry’s dismal day a whole lot better.
Mat pulls Sherry away from her work and takes her off on a bike ride, a trip to the pool, a massage and a nice dinner. Sadly, Sherry doesn’t respond to Mat’s final plea for some action.
(Apparently this video is under embargo until tomorrow morning. Come back to see it then)
Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story.
We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the efforts Clorox is making with its line of Green Works products. And up until now, the bottom line seems to have gotten in the way:
When Green Works was first launched, it came out of the gate with a lot of investment by Clorox,” said Jason Gere, an analyst at RBC Capital Markets. “Initially it started to do well, but then the macroeconomic environment took over. Clorox realized that in this consumer-led recession, having products even as environmentally friendly as Green Works’ are, but charging a 20 percent-plus premium to conventional cleaners, was not working.
Green Works has launched many digital and social initiatives, including its “The Green Housewives” web series:
It’s hard to tell anyone on a tight budget to pay more for environmentally-friendly products. But marketers will keep trying to push “green” products. So does the environment really matter to consumers when they’re shopping? Is more, or different, consumption really the answer? Or are we becoming simply too jaded for all the marketers’ green efforts?
Marketing with a focus on the environment is tricky. There are arguments to be made for less energy consumption, use of better (or recycled) raw materials, or even reducing a lengthy supply chain in making products. But consumers don’t often take those into consideration. And as we’ve seen, quite a number of politicians and supporters refuse to believe there’s even a problem, or a need to be more sensitive to how we treat our earth and its natural resources.
If you’ve had any experience with clients or brands looking to push their environmental efforts, leave a comment and let us know how much success you’ve had.
The post It’s Earth Day. Do Consumers Really Care about “Green” Products? appeared first on AdPulp.
The Wireless wars heat up tonight when T-Mobile takes the latest TV spot slamming the bigger carrier to the NBA Playoffs tonight.
The mobile carrier is focused in on winning over AT&T customers as part of its high-stakes re-brand, calling itself the “un-carrier” in comparison to AT&T. The ad shows Dr. Frankenstein and his monster standing in front of two boxes laying on a table; one, a pink T-Mobile box, the other a blue AT&T box.
Dr. Frankenstein explains that T-Mobile’s wireless service is faster, and the monster aptly picks the T-Mobile box. T-Mobile’s pitch is to charge users for the bandwidth they use, rather than requiring them to sign up for a contract with a fixed cap. T-Mobile’s plan is unlimited data that does not require a contract.
Time Warner and CBS have flirted for years. A marriage now may make more sense than ever.
Buying the most-watched broadcast network would give Time Warner, owner of cable channels such as CNN and TNT, more negotiating leverage to win higher fees from pay-TV systems that carry its programming. And CBS shares, although they are trading near the highest price since the company and Viacom split seven years ago, fetch the lowest valuation compared to earnings out of the six comparable U.S. companies, according to Bloomberg.
A merger “makes a lot of sense,” Michael Morris, an analyst at Davenport & Co., said in an interview. “With the amount of collaboration they do, investors see it as a possibility as well.”
The Chicago Tribune really, really loves Boston. Following the moral support it showed last week in the wake of the bombings at the marathon (via an impressive stunt on the front page of the sports section), the Trib today doubled down by sending dozens of pizzas to the Boston Globe—a free lunch as a gesture of thanks and respect for the exhaustive and exhausting coverage the Globe reporters and editors churned out under difficult circumstances. "You make us all proud to be journalists," read the accompanying note. It's a wonderful gesture, and clearly appreciated by the Globe staffers. Some will say it's starting to feel a bit like an image campaign for the Tribune. But even so, who cares? Someone there is taking the time to show a little empathy and respect—two things that could be in greater supply at almost any news organization these days.
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