No clothesline. No shame.
New LG washer/dryer.
Advertising Agency: Revolution Brasil
Creative Directors: Emerson Braga, Edson Rosa
Art Director: Edson Rosa
Copywriter: Emerson Braga
Illustrators: Edson Rosa, Leonardo Pinho
Additional credits: Carlos Pereira, Renata Matos, Vitor Barros, Flavio Fernandez, Melina Romariz, Mylene Alves, Clarissa Mattos, Caio Batista, Joaquim Sousa
Published: April 2013
Last month, we covered the teaser trailer for Desire, a short film from Jaguar and Ridley Scott Associates that promised a spring release. True to their words, we have the full-length video in the middle of spring, and with a 13:29 running time, we figured it was best to wait until the lunch break to post it up.
Damian Lewis, star of Homeland, plays Sidney Clark, a posh car deliveryman dropping off a red Jaguar F-Type in a Mexican desert. There are more than a few sexy shots of the red convertible speeding through empty roads, red dust and mountains in the background. There’s a silly plot with a girl and some stolen money that would rank as one of the lesser BMW The Hire films from a few years ago, but the Jaguar just looks cool on screen. If this vehicle existed 50 years ago, Steve McQueen would’ve driven it in Bullitt. Watching this short film will probably make you want to buy the convertible, but even if you have the money, you won’t look this cool. You should buy it anyway.
If Lewis decides to stop acting, he always has a future as a car salesman, sort of.
New Career Opportunities Daily: The best jobs in media.
Top UK marketers including P&G’s Roisin Donnelly, Topshop’s Justin Cooke, EE’s Spencer McHugh and former London 2012 marketer Greg Nugent were among the guests gathered to celebrate the unveiling of the new Marketing.
We’ve received confirmation that Robert Valdes, who’s spent just about four years as head of production at TBWA\Chiat\Day New York, is leaving the agency come Friday. From what sources tell us, Valdes is leaving of his own accord for a yet-to-be disclosed “new opportunity” though he won’t be starting his new gig for another month or so. During his at Chiat NY as well as TBWA network, Being, Valdes served as HOP on, among other things, several campaigns for Jameson including the “Iron Horse” spot from a couple of months ago as well as various efforts for Absolut such as the “NY-Z” collaboration with Jay-Z.
Prior to joining TBWA C\D NY, Valdes spent three years serving as executive producer at CP+B.
New Career Opportunities Daily: The best jobs in media.
Le photographe londonien Ben Roberts a imaginé avec la journaliste Sarah O’Connor la série Amazon Unpacked, dans laquelle il a immortalisé en clichés un entrepôt de cette entreprise d’une taille de 9 terrains de football, situé dans la ville de Rugeley à Staffordshire. A découvrir en images dans la suite.
An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”.
R/GA London has hired the former managing partner of interactive marketing agency Possible Worldwide, Maggie Lonergan, to look after its global account with Unilever.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
(TrendHunter.com) Enhance the look of a boring white keyboard with the Superhero MacBook Keyboard Skin from Killer Duck Decals for an awesomely powerful look.
Comic enthusiasts who are obsessed with superheros and…
It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you might remember from this clip, to serve as group planning director in its Miami office. Lefevre initially worked at Crispin from fall 2007-2008 as a senior cognitive anthropologist (can never get enough of that title) and was part of the multiple award-winning teams that worked on Whopper Freakout and Whopper Sacrifice.
During her career, she’s also held planning positions at the likes of what was then StrawberryFrog Amsterdam as well as DDB Amsterdam, The Martin Agency and Mullen. Lefevre’s not the only one reuniting with CP+B, though, as the agency has also welcomed back Greg O’Neal to serve as account director on Bing. O’Neal’s first tour of duty at CP+B lasted two years and during his career, the account vet worked at the likes of Razorfish and BBH.
New Career Opportunities Daily: The best jobs in media.
The decision to hold a stand-alone event reflected the company’s emphasis on interactive entertainment, including chats and playing along with a game show at home.
     |
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
Aero is running a campaign highlighting that the chocolate bar can bring an “uplifting bubbly moment” into everyday life, as it looks to reverse declining sales.
(TrendHunter.com) The Magdalena Kubalanca Spring/Summer 2013 line is all about sheer caftans, body-skimming gowns and breezy, lightweight fabrics, but what really raises the bar with this collection is the…
Quem nunca sentiu saudades de um tempo em que não viveu, ou desejou ter uma máquina do tempo para poder testemunhar algum fato ou grande momento da história? Algumas de minhas bandas favoritas acabaram ou seus integrantes morreram antes que eu tivesse a oportunidade de vê-los tocando ao vivo – os Beatles são o melhor exemplo disso. Se eu pudesse voltar no tempo, seria o primeiro show que eu iria, seguido por um de Elvis Presley e outro de Frank Sinatra.
A fotógrafa húngara Flóra Borsi deve compartilhar desse desejo, e parece ter resolvido bem esse impasse, de uma maneira divertida e criativa com a série Time Travel, que ela publicou no Behance, Instagram, Facebook e Twitter. Utilizando o Photoshop, ela se inseriu em imagens famosas, sempre aparecendo com uma máquina digital ou smartphone tentando registrar o momento.
A inspiração foi uma teoria que rodou a internet há alguns anos, sobre uma viajante no tempo que teria sido filmada por acaso falando ao celular no filme O Circo, de Charlie Chaplin (aqui, o vídeo).
Independentemente de qualquer coisa, vale o resultado. Mas a vontade de estar lá de verdade, e não só digitalmente, continua…
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
The Radio Advertising Bureau (RAB) is to bring back the Aerial Awards on a monthly basis and has signed up the Adam & Eve/DDB executive creative directors Emer Stamp and Ben Tollett as the first judges.
Coca-Cola, Tesco and MediaCom are among the brands and agencies who have been invited to join Facebook’s first UK marketing Advisory Board in what is being seen as a move to boost its reputation among marketers and agencies and drive advertising spend.
(TrendHunter.com) These dot art paintings designed by New York-based artist Nathan Manire feature several people in dot paint format. It’s difficult to establish who most of the people are in these paintings, but it
Apple’s results demonstrate the underlying strength of the business and it has no cause for concern yet, argues IHS Screen Digest head of mobile Ian Fogg.
Marketing-mix models, since rising from relative obscurity a few decades ago, have become the de facto standard of evaluating return on investment, driving billions of dollars in marketing spending across industries.
There’s just one problem: Some critics believe the models have been wrong all along, and work even worse after three decades of change in the media landscape. They say the models underestimate the impact of advertising, particularly of broad-reach network TV; overstate the value of price promotion, mislead marketers into buying thinly rated programming; wrongly downplay risks of going dark for weeks on end; and fail to account for how online search has made all advertising more effective.
These critics up to now have been lonely voices on a wonky topic in the wilderness of a fast-growing marketing-analytics industry. But they’re about to get their day in court as the Council for Research Excellence preps a report on the pros and cons of marketing-mix models. That report will in turn form the basis of an Advertising Research Foundation inquiry into the quality of the models, led by CBS Chief Research Officer and ARF Chairman David Poltrack.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
