Jean-François Rauzier est un artiste français connu pour être à l’origine d’un travail photographique appelé « Hyperphoto ». Ce dernier duplique, juxtapose et recompose l’infiniment petit et l’infiniment grand dans une même image à l’aide de logiciels pour proposer des compositions surréalistes magnifiques fantastiques.
Um estudante tentando resolver um problema dado por um professor, o psiquiatra analisando o que diz (ou não) seu paciente, uma mãe tentando entender o motivo do choro de seu bebê… Tem até o militar tentando se comunicar com um ser de outro planeta (que na atual conjuntura da política internacional, pode ser entendido como um ser de outro país). Quase todo mundo já passou por alguma destas situações, que a DDB Paris resumiu em ilustrações e uma frase:
“A vida é um jogo Mastermind.”
A campanha impressa para o jogo da Hasbro – aqui no Brasil conhecido como Senha – faz uma ótima analogia entre situações do cotidiano e o jogo Mastermind, mostrando que as habilidades utilizadas são as mesmas: análise, raciocínio, lógica… As ilustrações de Bob London são um destaque à parte. Deu até vontade de jogar Senha…
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Not all men with beards can be classified into a single category. There are many different types of facial hair styles and different types of personalities who wear them.
In his series ‘Of…
Just to soothe the usual doomsday tips, we’ve been told by those in the know that Margaret Murphy‘s position as chief operating officer at Olson is indeed being eliminated, but the exec is very much within the fold at the Minneapolis-based agency. Murphy will now take on the role of president at Olson’s 1:1 loyalty marketing unit, which works with likes of Amtrak, Best Buy and Toys “R” Us, as president. From what we’ve been told, the role shift is part of a “flattening” of sorts of leadership at the agency courtesy of CEO John Partilla, who took over for Kevin DiLorenzo at the beginning of the year.
Murphy most recently served as president/COO at the agency and was part of the initial leadership team when Olson joined forces with Denali Marketing back in 2010. During her career, Murphy also spent nearly two decades at fellow Twin Cities operation Carlson Marketing Group, where she last served as SVP, client services.
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SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led to customers being “missold” energy deals.
Women’s use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.
Innocent was one of the big winners in this year’s Britvic Soft Drinks Report, boosting its year-on-year value sales by over 35%, while Coke’s sponsorship of the London 2012 Olympics failed to improve value sales.
MasterCard will release a campaign during next week’s UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.
JWT New York has confirmed that as of today, it’s decided to part ways with co-chief creative officer Ryan Kutscher, who has been with the agency for less than a year. JWT NY would not comment beyond the confirmation, but as a result of its move, the creative leadership at the office now rests in the hands of Kutscher’s now-former partner-in-crime Matt MacDonald and JWT North America CCO, Jeff Benjamin.
Kutscher joined JWT NY as MacDonald’s co-CCO after spending five years at CP+B, where he last served as creative director and worked on VW as well as the award-winning “Whopper Freakout.” He and MacDonald replaced Peter Nicholson as JWT NY’s top creatives last May.
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Freixenet, the UK’s best-selling sparkling wine brand, has appointed Fold7 to handle its UK advertising account.
Quem nunca teve vontade de participar de uma festa maluca em Paris, conhecer pessoas exóticas e vivenciar uma experiência única? Ainda que seja uma experiência digital, esta é a proposta de Secret Place, hotsite que a Ogilvy & Mather Paris criou para a Perrier. Voltado apenas para adultos, esta espécie de jogo de detetive vai premiar 5 ganhadores com viagens para algumas grandes festas ao redor do mundo, como o Carnaval no Rio de Janeiro, Ibiza, na Espanha, St. Tropez, na França, Art Basel, em Miami, e o Ano Novo em Sidney. E, sim, eu li o regulamento e os brasileiros podem participar.
A mecânica é simples: é possível escolher entre os 60 personagens que participam da festa e ir mudando conforme a ação se desenrola. Para isso, basta clicar no rosto da nova identidade escolhida. Também é possível mudar a rota ou estender a experiência. O objetivo é encontrar a garrafa secreta: ao longo do jogo, o usuário tem de procurar por 5 pistas escondidas na festa. Elas apontarão como chegar à mulher dourada e à garrafa de Perrier. Quem conseguir, entra na disputa pelo grande prêmio.
O jogo é todo em primeira pessoa, com live action. É preciso prestar atenção o tempo inteiro, porque a ação não para e cada personagem tem um tempo pré-determinado para o usuário encontrar as pistas.
Post originalmente publicado no Brainstorm #9
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Creature London has appointed Kate Taylor as its first head of TV.
Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
Nancy Reagan should look the other way. For Stussy’s aptly titled “Baked” campaign, Arnold Amsterdam is rolling out a series of foodie videos that mix fine-dining with street-legal drug ingredients like marijuana and salvia. Chef Misha Sukya–full of the requisite tattoos that make me think he didn’t have to audition too hard to get the role of a weed chef–takes the viewer through the cooking process as he whips up a creative menu including baked veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana. If that’s not primed for your palette, there’s always the Morning Glory Ravioli with Coquilles, Damiana & Marijuana.
In the videos, don’t forget to check out the t-shirts on Chef Misha. You can find Stussy Amsterdam clothing and a BAKED cookbook on the FreshCotton website, if interested. “Just Say No” doesn’t apply if it tastes good. Sorry, Nancy.
Credits and a making-of clip with chef Misha after the jump.
New Career Opportunities Daily: The best jobs in media.
The English National Opera (ENO) has appointed the independent media agency Total Media ahead a “radical” marketing campaign to attract new audiences.
Dentsu’s Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
BSkyB has become the first advertiser on Clear Channel Outdoor’s new Chiswick Towers site, as part of a wider campaign to promote the broadcaster’s coverage of Formula 1.
After years of rumors to the effect, Facebook is finally producing a phone, but it’s not going to sell itself.
Facebook’s expected unveiling of an HTC phone with a custom version of Android that heavily integrates its social graph this Thursday marks the company’s debut as a player in the mobile hardware ecosystem, but also potentially as a big consumer marketer.
The company’s advertising outlays have been miniscule up to this point in its nine-year history (it spent $28 million on ads in 2011, according to regulatory filings), but bringing a piece of hardware to market might change the picture.
Prince, who almost three years ago declared “the internet is over”, seems to have had a change of heart. He has filed a copyright complaint with Twitter over a number of Vine videos that feature clips from his songs.
After spending nearly the last three years at Digital Kitchen Chicago, where he served as executive producer/general manager, Jeff Brecker has moved over to R/GA’s Windy City office to assume the role of managing director. Brecker replaces Sean McCarthy, who parted ways with the agency for the digital age last fall and is now in the same role at Resource Interactive.
Anyhow, the new R/GA Chicago MD has high praise for his new boss Bob Greenberg, saying in a statement that R/GA’s founder “…is one of the greatest visionaries of our time, and it’s an honor to work with and learn from him. R/GA Chicago has a reputation as a high-end digital boutique backed by a global agency leader known for creating progressive digital and social solutions.” Prior to his stint at Digital Kitchen, Brecker served as SVP/creative director at Leo Burnett and has also served as director of interactive production at Ogilvy during his career.
New Career Opportunities Daily: The best jobs in media.
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