Mr. T, who doesn’t look like he’s aged a day since he appeared on The A Team 30 years ago, can be seen as Tee Expert in Crispin Porter + Bogusky’s latest Old Navy commercial. The ad is part of a series with Airplane star Julie Hagerty. Past ads have featured Jennifer Love Hewitt and future ads will feature Boyz II Men, Rachel Leigh Cook and others.
This is Mr. T’s second appearance in an Old Navy ad. Last year, the A-Team start appeared in a two minute infomercial with Anna Faris.
Juvenile humor reigns supreme in this new Kmart commercial from Draftfcb, featuring store workers encouraging stunned shoppers to not be shy and just go ahead and "ship your pants." The shoppers take full advantage, too. Other folks later in the spot even ship their drawers and their nighties, and one old dude even gleefully ships the bed. (The point is, Kmart is offering free shipping of anything from Kmart.com if people can't find it at the physical store.) I'm not sure I'd sign off on a commercial that's basically 30 seconds of people punning about shit, but it's sure worth a chuckle. Props, too, for going all out and including the #shipmypants hashtag. Hat tip to @arrrzzz.
CREDITS Client: Kmart Vice President, Marketing Planning: Andrew Stein Vice President, Creative: Mark Andeer Vice President, Chief Digital Marketing Officer: Bill Kiss
Adrienne Lofton Shaw has been announced as Dockers brand’s vice president and chief marketing officer. In this role, she will be responsible for creating and leading the Dockers brand strategy and overseeing the company’s global marketing efforts. Most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men’s, women’s, and youth products, as well as accessories. Prior to working at Under Armour, Inc., Ms. Lofton Shaw held marketing positions at Target Corporation, General Motors, Planworks/Starcom MediaVest and Gap Inc.
Veteran digital executive Jason Rapp joins Science Inc. as the managing director. In his new position, Mr. Rapp will find and develop new opportunities for the Science portfolio and offer strategic counsel to the firm and its existing portfolio companies as they mature and grow. He is also an executive, investor, and adviser to digital media and technology companies. Prior to joining Science Inc., he was the president and member of the board of directors of Maholo.com. From 2006-2009, he was a senior executive in Barry Diller’s IAC corporation. Before IAC, Mr. Rapp was an executive at The New York Times Company, serving as associate general manager and head of operations for NYTimes.com.
Leesa Eichberger is the new chief marketing officer at Jenny Craig. She will be responsible for the strategic direction and implementation of the company’s marketing initiatives. Ms. Eichberger brings 20 years of marketing-management experience to the company. She has previously held leadership roles at Vonage and Cingular wireless (now AT&T mobile), as well as various advertising agencies including Ogilvy & Mather.
Agency RPA, along with Erich Joiner and Academy Award-winner Robert Richardson (Django Unchained, Inglourious Basterds) ensure you’ll run home and floss tonight with this grotesque, yet extremely watchable short to promote the Newport Beach Film Festival.
What is a pretty straightforward horror story about a vengeful dentist turns into a fantastic film, with creepy thought montages coupled with moments of unnerving clarity. But what really makes this great is the telling ending.
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Say hello to the world’s largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at
solo.no.
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD
Published: March 2013
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Creative Director / Art Director: Steve Yee
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner / Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Emma Giorgi
Account Executive: Rachel Greenlee
Director of Strategic Planning: David Measer
Sr. Strategic Planner: Steven Garcia
Production Company: RSA Films
Director: Jake Scott
President: Jules Daly
Executive Producer: Tracie Norfleet
Bidding Producer: Paul Kawasaki
Producer: David Mitchell
Director of Photography: Dariusz Wolski
Production Designer: Tom Foden
Editorial: Cut + Run
Editor: Isaac Chen
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
Producer: Christie Price
VFX: Method Studios
SVP of Production: Gabby Gourrier
Executive Producer: Stephanie Gilgar
Producer: Mike Wigart
Production Coordinator: Marisa Bursteen
Visual FX Supervisor: Andy Boyd
CG Leads: Brian Burke, Charles Abou Aad
Animation Lead: Jordan Harris
Compositing Supervisor: Patrick Ferguson
Integration Supervisor: Fabio Zapata
Modeling Lead: Lersak Bunupuradah
Rigging Lead: Yakov Baytler
FX Lead: Jonathan Vaughan
Music / Sound Design: Human
Final Mix: Margarita Mix
Mixer: Nathan Dubin
(TrendHunter.com) Think of a headstand and the images from the Where Was I? photo series is certainly not what will come to mind. Flipping the concept completely, instead of capturing people upside-down, it shows…
Eu já falei da Regina Spektor aqui, quando ela lançou no ano passado seu mais recente disco, o excelente What We Saw From The Cheap Seats. Pois ontem tive o privilégio de ver o show dessa turnê, no Credicard Hall (SP).
Privilégio mesmo. Me senti honrado de poder chegar perto dessa cantora de 33 anos que faz um espetáculo só com um piano, uma bateria, um violoncelo e um teclado.
Musicalmente falando, a apresentação de Regina é um deleite do começo ao fim. O entrosamento dela com a banda é de assustar, e o setlist trouxe uma enxurrada de hits tocados com uma precisão erudita. Sua é voz impecável e absurdamente afinada – mesmo com a garganta “almost ok”, como ela mesma comentou em um dos intervalos entre uma música e outra.
Tímida, reservada e encantadoramente charmosa, Regina Spektor tem um carisma tão grande quanto seu talento musical. Ela é tão simpática, mas tão simpática que dá vontade de adotá-la. Mesmo com um público que não sabia a hora de parar com os berros irritantes de “Eu te amo” e outras tietagens adolescentes, ela foi elegante do começo ao fim e retribuiu o carinho tocando cada nota com uma entrega de arrepiar a espinha. Sua intimidade com o piano e a delicadeza com que ela toca é algo quase nobre.
E aí a gente percebe que um espetáculo, pra ser bom, não precisa de raio laser, pirotecnias e cenários hollywoodianos em cima do palco. Basta passar o bastão para uma artista que transborda talento pelos poros e que sabe dominar seu público com um repertório matador.
Apesar de alguns problemas técnicos que impuseram à banda um intervalo forçado, o show teve quase 2 horas de duração, e não houve uma sílaba sequer de cada letra que o público não cantasse em uníssono. Dava gosto de ver como as pessoas estavam felizes. E isso se refletia em Regina. Foi uma empolgação mútua, e ela agradecia com um delicado “obrigada” sempre que podia.
A gente é que agradece, Regina. Seu show é o espetáculo do talento, do profissionalismo, da simpatia e da humildade. Por favor, venha sempre!
Pegar ônibus, trem ou metrô para ir ao trabalho não precisa ser necessariamente algo chato. Alguém em Londres, pelo menos, está se divertindo muito com a rotina diária de transporte público.
Fotos de jornais e revistas são posicionadas de forma conveniente nos corpos de transeuntes desavisados, que ficam com cabeças de celebridades, animais e até desenhos animados.
O criador dessa genialidade prefere continuar anônimo, e diz que faz isso para entreter os colegas de trabalho, segundo reportagem do Daily News.
(TrendHunter.com) The S-LAB Light Jacket is an ultra-thin windbreaker perfect for runners, and anyone else who needs or appreciates efficient hi-tech outerwear. It offers a great way to protect people from the…
John Hegarty, co-founder of Bartle Bogle Hegarty, has never been one to shy away from speaking his mind or holding a contrarian view. But he seems to be making more of a habit of it since stepping away from running an agency day to day and relinquishing a majority stake in BBH to Publicis Groupe last year.
In March, at Advertising Week Europe, he expressed disdain for the marketing industry’s obsession with data. “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything,” he said.
Then today, he expressed the view that TV ad quality is the just the pits. In a live chat conducted via the U.K.’s The Guardian (one of BBH London’s clients).
South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with the color's swatch number. Some are hailing Underpantones as wonderful social commentary, in that they call attention to justhowoverexposured the Pantone brand is becoming—sort of like the Helvetica font, post-documentary. On the other hand (or cheek), making a Pantone product isn't a terribly effective way to thumb one's nose at all those charlatans making Pantone products. I do want to see someone in a pair of Pantoneloons next, though. More images below. Via PSFK.
A moeda virtual Bitcoin existe desde 2009, com polêmicas criadas por detratores e um futuro incrível alardeado por admiradores. Porém, é recente o destaque desse sistema monetário nos noticiários.
O motivo: Uma supervalorização que elevou o valor de um Bitcoin de 40 para 200 dólares, totalizando uma movimentação de US$ 1,5 bilhão. Tudo determinado através de especulação em Bolsas por todo o mundo.
A Bitcoin funciona através de p2p, e cada usuário gera dinheiro com um método matemático apelidado de “mineração”. Não existe um banco para centralizar as transações, que são feitas sem intermediários entre as partes envolvidas em uma negociação. A moeda já serviu para comprar livros, CDs, computadores e até comida, mas também já comprou drogas ilícitas, por exemplo.
O ótimo vídeo acima, criado por Duncan Elms, explica tudo o que você precisa saber sobre a Bitcoin. É bonito, com uma estética William Gibson, mas não tem legendas em português. Se preferir, assista o curta abaixo, esse sim em PT-BR, mas apenas com a visão otimista da inovação.
It’s a big week for soda ads. Tonight, during “America Idol,” Diet Coke will unveil its first commercial featuring Taylor Swift [below], shot in her hometown of Nashville.
It comes right on the heels of Pepsi on Monday launching its first spot featuring new global brand ambassador Beyonce [also below] during “The Voice.” (Incidentally, both singers released the spots first through their own digital channels, promoting the ads to their millions of fans).
The soda giants tapped the songstresses less than two months apart. Pepsi announced its partnership in mid-December, and Ad Age broke the news of Ms. Swift’s relationship with Diet Coke in late January — a move that, in the minds of fans, escalated the cola wars between the two companies.
The Daily Telegraph is rolling out a TV campaign this evening for its Margaret Thatcher tribute issue, featuring glowing words from advertising guru Maurice Saatchi.
Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him? This new two-minute spot for an Israeli brewer lets Isaiah be Isaiah, giving him amusingly elaborate lines to deliver, even if they're a poor man's version of Wieden copy. Isaiah has done this kind of thing before, and he'll do it again. Which brand will give him a real challenge and cast him as a pathetic weakling, or a doofus dad?
As Crispin, Porter & Bogusky celebrates its 25th birthday this month, here are some of the lesser known facts about its worldwide creative lead, Rob Reilly — and some of his favorite work from the shop.
This is the latest in a new Creativity series about things you might not know about adland’s
creatives. See our first installment, featuring McCann’s Linus Karlsson, here.
Fubiz est fier de vous présenter la 2e édition des Fubiz Awards ouverts aux votes du 10 avril 2013 au 14 mai 2013 minuit. Nous vous invitons dès aujourd’hui à soutenir vos artistes préférés. A l’issue des votes, les résultats seront annoncés le jeudi 16 mai 2013 à l’occasion d’une soirée et cérémonie à Paris.
Nous élirons les 8 lauréats de chaque catégorie ainsi que le vainqueur du Grand Prix Fubiz Awards récompensant le projet ayant reçu le plus grand nombre de votes toutes catégories confondues.
Over in Australia, Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn't want, leaving behind a white-chocolate relief. They're really quite beautiful. Kit Kats never look that good crushed and melted in the bottom of my purse. The illustrator characterizes the project as preserving a piece of the brand's history. I dunno if I'd go that far. Eventually that brittle layer of chocolate on each canvas is going to break apart. View all the posters in this Facebook gallery.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
