Hasta La Creative!

(TrendHunter.com) In her latest series of creative self-portraits, Cristina Otero finds herself posing with a snake and all manner of live creatures. She transforms herself in each image, using makeup to alter the…

Samsung's Unicorn Apocalypse, the fictional game featured in half a dozen ads that aired on the Oscars, was always begging to be defictionalized—and now it has been. Samsung held a developer contest to bring the game to life. The winning app, from Liquid Gameworks, is now available in the Google Play store. Here's the description:

Play as the unicorn, the harbinger of the apocalypse. Race across urban rooftops avoiding the deadly unicorn traps and soldiers that the Anti Unicorn Force (AUF) has deployed. Beyond the foot soldiers exist enemies both cunning and strong, so use your magic dash and rainbow lasers to blast through your enemies, avoid your own death, and prolong the Unicorn Apocalypse!

Unfortunately, the game hasn't exactly been a smash hit with users. It's averaging 2.2 stars out of 5. Of the 517 reviews, 308 give it the dreaded 1 star. Sample review: "If you're going to make a series of commercials and then release the game they advertise, you have to know significant quality is expected. This game is nothing more than another poor ripoff of Robot Unicorn Attack." Oh well, there's always the Tim Burton film to look forward to.

Via PSFK.

So, you really love your girlfriend, and you want to ask her to marry you. But the old ring-in-the-champagne-flute has been done to death. What to do? Obviously, you try to scare the hell out of her by splicing her photo into a mashup of bloody-knife-fight-in-the-snow footage from thrillers like The Grey and The Bourne Ultimatum, then tack on some footage of yourself stalking her at the local movie theater, while getting said theater to run the whole package as a trailer before the movie she's out to see for girls' night. Then, you show up with a bouquet of flowers and microphone in hand, pop the question and waltz into a state of eternal happiness. No sweat. Of course, the weird wedding proposal is an already rich genre: You've got your banner ad proposals, your infographic proposals and your crowdsourced proposals, not to mention your fairly run-of-the-mill highway billboard proposals. This new one raises the bar for effort, and also for not being totally, nauseatingly saccharine in a really public way. It's really not a fair comparison, though. Every proposal would be better in tortured Liam Neeson voice. Via Mashable.

Le photographe japonais Shinichi Higashi prend de superbes clichés à longue exposition de la ville de Tokyo, et de son architecture urbaine. En résulte une superbe série « Graffiti of Speed / Mirror Symmetry » qui utilise avec talent la duplication et la symétrie. A découvrir en images dans la suite de l’article.

It shouldn't really count as news when Dita Von Teese models something, but she recently showed off a 3-D printed nylon gown based on the Fibonacci sequence, which is cool enough to merit a little discussion, I think. The gown was designed by Michael Schmidt and Francis Bitonti, and Shapeways handled the 3-D printing. From there, the gown's 17 individual pieces were assembled, dyed black, and bedazzled with Swarovski crystals. The idea here was to show off the possibilities of 3-D printing as much as Dita's fabulous body, but she makes it difficult to gauge whether this project was a success or not. After all, Dita can make anything look good. Without her, the dress might just look like blinged-out mosquito netting. More images and video below.

Trocathlon is an event that Decathlon organises to help people to exchange old sports equipment for other new material.

Advertising Agency: Rosàs Barcelona, Spain
Art directors: Dani Zomeño, Clara Quintana
Accounts directors: Juan Badilla, Edu Rojo
Agency producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13

“29 millions trees are cut dow every day in the world. Stop the war against The Earth.”

Creative Director / Art Director / Copywriter / Illustrator: Felix Zilinskas

Nessa onda toda de pegadinhas publicitárias, algumas de gosto bem duvidoso, eu tenho preferência pela abordagem da Carlsberg. A do cinema cheia de mal-encarados, por exemplo, foi surpreendente e divertida, sem pegar pesado com as “vítimas”.

A cerveja agora repete a dose, e na minha opinião com uma ideia ainda melhor e execução mais complexa: um teste de amizade.

Um amigo ligava para outro no meio da madrugada dizendo que precisava de ajuda. Inventava que perdeu dinheiro em um jogo de poker, e pedia 300 euros para pagar a dívida e poder ir embora. Ao chegar no local – típico de filmes de gangue – é que o teste realmente começava.

Quem tivesse coragem de chegar até o final, era brindado com uma Carlsberg pela prova de amizade.

A criação é da agência belga Duval Guillaume.

Post originalmente publicado no Brainstorm #9
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