Just before the movie started, a surprise of CCBEU made many people rethink the English course! And you would be prepared?
Advertising Agency: Zebrabold, Goiânia, Brazil
Creative Directors: Anderson Pádua, Gabriel Godinho, Rafael Paranaíba
Art Directors: Gabriel Godinho, Rafael Paranaíba
Copywriter: Tárik Hermano
Video / Photographer: Brynner Caldas, Rafael Borges
Published: February 2013
We’ve been told that Chicago’s Energy BBDO is behind this rather busy, yet timely site called “God Was Here,” which comes to us a ahead of one of the holiest of days and tracks mentions of “god” on social media–mainly Twitter–seemingly in real-time. We figure this is a good way to wind down Good Friday, so feel free to click around on this silly, but somewhat intriguing entry.
Update: We’ve been told the “God Was Here” site is actually a side project from folks across multiple agencies, not just Energy BBDO.
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Le designer hollandais Jurgen Kuipers a imaginé ce vélo « Sawyer » utilisant des panneaux de bois à monter soi-même. Un design très intéressant qui est aussi disponible en maquette à l’échelle 1:1. Un projet qui a remporté la première place à l’IBDC 2013 International Bicycle Design Competition organisée par iF à Taipei.
The World Wide Web Consortium, an international group of academics, consumer advocates, and representatives from business, has among its mandates one of acute interest to the online ad industry: how web sites should respond when a user says he’d rather not be tracked, a so-called “Do Not Track” standard.
But that narrow goal has proven nettlesome to the point of distraction. Rather than moving close to a solution, this non-governmental body is taking the concept of government sausage-making to a whole new level.
Granted, its entire process was thrown into flux when Microsoft introduced its default do not track (DNT) system in its latest version of Internet Explorer late last year. Redmond decided that the best way to serve consumers was to turn off tracking by default–and allow them to elect to be tracked by third-parties if they wanted to.
Amazon is conducting a media-agency review, Ad Age has learned.
WPP’s Mindshare handles the e-tail giant’s offline media work and sibling agency MEC supports digital media. Interpublic’s Mullen handles media buying and planning for the company’s Zappos megabrand. It’s unclear whether or not this review affects the digital business or the separate Zappos account.
In addition to incumbent Mindshare, shops invited to participate in the review include Interpublic Group’s Initiative, Publicis Groupe’s Zenith and Mindshare sister agency MediaCom. Consulting firm Accenture, which sent the RFP to agencies, is supporting the review, according to an executive familiar with the matter. Media duties will span various markets, including the United States.
(TrendHunter.com) While we have come to accept that a popular pastime for children is playing with action figures, you’ll notice from this list of geek-certified figurines that while some have completely…
A ilutradora nova-iorquina Dyna Moe recriou algumas das cenas mais memoráveis da série Mad Man – que retrata o mercado publicitário nos anos 60 – no tumblr do projeto, Mad Men Illustrated.
Para quem não vê a hora da sexta temporada ir ao ar, dia 07 de abril, é uma chance de retomar os principais momentos e saciar um pouco a ansiedade.
Moe chegou a desenhar semanalmente wallpapers de cada episódio do seriado das primeiras três temporadas, até ser contratada pela AMC para fazer algumas artes de divulgação e produtos, como o game online Mad Men Yourself. Nele você pode criar seu próprio personagem publicitário, escolhendo feições, roupas e até a cena em que estará presente.
Ela também fez um calendário anual com todo o elenco e ainda lançou um livro, Mad Men: The Illustrated World, em 2010.
Todas as ilustrações podem ser encontradas aqui.
Post originalmente publicado no Brainstorm #9
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Pretend you’re reading this at home, and your sweet tooth has taken control of your brain. In the cupboard, you’ve got raw ingredients for a caramel chocolate fudge cake recipe that looks amazing, though you’ve never tried it. There’s also an excellent, expensive cupcake shop around the corner. Here’s your dilemma: You can face the delay and uncertainty of your own baking, or you can have your cake right now — but it comes only in vanilla. What do you do?
Many advertisers are facing essentially the same question, as branded content surges as an alternative to digital ads. Do they make their own content, or buy it from somebody else? Creativity, control, speed, quality and cost — all are at stake. Which one to choose?
GE makes its own media for brand properties like Ecomagination.com, its informational site about technology and environment. Cadillac, on the other hand, elects to sponsor a travel site, Gallivant, for a month at a time. Virgin Mobile’s model is to create innumerable lists that it posts on BuzzFeed.
(TrendHunter.com) Everyone’s favourite meme cat has become so popular that he has sparked a series of art projects and products, which would surely upset this grumpy faced feline.
Part of the reason why Grumpy…
Carlos De Carvalho et Aude Danset ont imaginé cette vidéo d’animation 3D appelée « Premier Automne ». Dans cette magnifique création de 10 minutes, Abel, enfant de l’hiver rencontre Apolline, enfant de l’été. Tous les deux, poussés par le désir de se connaître, vont apprendre à faire des compromis pour se protéger.
(TrendHunter.com) If you love animalistic editorials and everything animal-related, this will definitely spark your interest and quite possibly hit that soft spot you have inside for all of your favorite cuddly…
Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that was Eddie Money. Eddie's tunes are so poppin' fresh. In the new spot, the Doughboy giggles his way through an airport security check, illustrating that people who save money by switching to Geico are "Happier than the Pillsbury Doughboy on his way to a baking convention." It's a better commercial crossover than most—less strained, for example, than Mr. Clean and the Target bull's-eye pooch shilling for Xerox. Too bad Geico's gecko wasn't on hand to fight Doughboy to the death to determine which ad mascot is best. I guess that's something I'll only enjoy in dreams. Go on, smack him, gecko … bite his doughy ass!
CREDITS
Client: Geico
Spot: "Doughboy"
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer Joe Alexander
Senior Vice President, Group Creative Director: Steve Bassett
Vice Presicent, Creative Director: Wade Alger
Senior Vice President, Art Director, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Vice President, Agency Executive Broadcast Producer: Molly Souter
Agency Producer: Samantha Tucker
Agency Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Account Team: Chris Mumford, Brad Higdon, Parker Collins, Carter Crenshaw, Susan Karns
Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer, Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial Company: Makenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2-D Lead Artist: Randy McEntee
2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3-D Lead Artist: Kevin Ives
3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble
Matte Painter: Can Y. Sanalan
Colorist: Fergus McCall
Doughboy Animation: Topix
Creative Director: Steven Hollman
Senior Producer: Christina Lord
Audio Post, Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: "Happier Than" theme song by Adam Schlesinger
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The medicinal benefits of tacos are explained in this parody of antidepressant medication ads, which is a pretty clever piece of work (although trust me, beef sweats are no laughing matter). I can't support the use of fake swear words like "friggin" or "frickin" by adults, though. What, was the writer's mom looking over his shoulder when he wrote this?
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After a bevy of requests from fans, Screen Junkies has finally released an Honest Trailer for Les Misérables, and it … sucks. Well, it doesn't quite suck, but it definitely runs afoul of imitation fallacy. Singing the whole review dragged it out way longer than necessary, especially since they don't add any fresh insights to the discussion (Russell Crowe's voice is bad! Zing!). I'll stick with Orange Cassidy's movie reviews, thanks.
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(TrendHunter.com) So many of us are fascinated and lured in by depictions of darkness, weather it is an interest in psychiatry-focused photo shoots or alleyway attack ads. The concept of enjoying darkness seems so…
NBC has yet to learn how to handle successions gracefully, Barbara Walters will retire in 2014, and Christopher Cuomo and Kate Bolduan will host a new CNN morning show.
Gather round, dear AgencySpy readers. It’s time to hear the tale of Easter and Passion Week.
After a triumphant entrance into Jerusalem during what the church refers to as “Palm Sunday,” Jesus and his disciples sought a place to celebrate the Passover in the Holy City.
On Thursday night, Jesus and his posse took part in what would be referred to as “The Last Supper.” Jesus, having a good deal of insight into the human condition and also being an omniscient deity, predicted that one of his disciples, Walter White, would betray him. You see, Mr. White was all about getting money, and it didn’t matter to him who he would have to wrong to get more of it. It’s speculated that Walter had a form of lung cancer or something.
After Jesus gave Mr. White a chance to come clean, he took a few of his disciples to a garden, where he prayed to God so hard that it’s said that he sweat blood. Here, Mr. White gave up Jesus to the Roman soldiers, who, after a few hours of trial at the hands of Jewish and Roman leaders, was sentenced to be crucified on the charge that he was undermining Caesar’s regime.
While dying of what is speculated to be eventual suffocation, Jesus was reminded by a Roman soldier stationed at Golgatha by the name of Don Draper that “the world is indifferent.” Don, fancying himself a clever wordsmith, is actually said to be responsible for coining the tongue-in-cheek expression “Good Friday” for this occasion. While there was nothing all that “good” about it, Draper delighted in the irony of the phrase and also thought it would be a great way to sell t-shirts.
Three days after his death, Jesus rose from the dead. While presenting his risen form to friend Mary Magdalene, he was approached by two swarthy men with crossbows. The above clip from former BBDO CD Scott Kaplan depicts what happened next. Credits after the jump.
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Les équipes australiennes de Lyons Architects ont imaginé LIMS Complex, un projet estimé à 100 millions de dollars pour La Trobe University. Une architecture voulant rappeler les structures moléculaires pour correspondre aux activités scientifiques pratiquées dans le bâtiment, à découvrir dans la suite.
Seguindo projetos que tem reconstruído o espaço, e dado maior atenção às ruas como forma de expressão da sociedade, o artista Jay Shells decidiu aproveitar as placas das rua de Nova York para transformar os sinais em mensagens mais significativas.
Em seu projeto The Rap Quotes, no lugar de indicações de trânsito, o artista colou letras de músicas de rap. Abaixo, um amigo o acompanha em suas andanças pela cidade, espalhando mensagens do rap e dando um novo significado aos lugares.
Placas com o nome de músicos como Jeru tha Damaja, NAS, Kanye West e CL Smooth podem ser encontradas em locais mencionados nas letras, muitas vezes ligada ao lugar onde viveram.
Post originalmente publicado no Brainstorm #9
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After spending the last 15 months in Boulder at CP+B, where he last served as VP/executive creative director on accounts including Kraft Mac ‘n Cheese and Grey Poupon, Tom Markham is leaving the agency. From what sources tell us, Markham’s family wants to be in NYC, which is familiar territory for the senior creative as he spent two years working out of Lowe and Partners’ Big Apple office as global digital CD prior to joining Crispin. Markham’s departure seems to be an amicable one, as CP+B sends this statement: “”We truly appreciate all of Tom Markham’s contributions to CP+B. We will miss him and remain great friends.”
According to those in the know, there are no immediate plans to replace Markham, who has also served as head of digital/digital CD at Lowe Sydney during his career. His last day at CP+B was yesterday.
New Career Opportunities Daily: The best jobs in media.
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