The magazine billed it as Lance Armstrong’s first since talking with Oprah Winfrey six weeks ago. It came about serendipitously after the writer, Michael McCann, noticed that Mr. Armstrong had started following him on Twitter.
Perhaps you missed the Feb. 24 issue of The New York Times Magazine that featured a woman eating what looks like a Dorito. Next to the image was a quote from Robert I-San Lin, a former chief scientist for Frito-Lay, that read “I feel so sorry for the public.” Below that were the words “Inside the hyperengineered, savagely marketing, addiction-creating battle for America’s ‘stomach share.”
In case you were wondering where this was leading, story was headlined “The Extraordinary Science of Addictive Junk Food” and was, in fact, a 9,000 word excerpt from Michael Moss’ new book “Salt Sugar Fat: How the Food Giants Hooked Us.”
Moss, a Pulitzer-prize-winning New York Times journalist, told Amazon that he got the idea for the book while “investigating a surge in deadly outbreaks of E. coli in meat [and] an industry source, a microbiologist, suggested that if I wanted to see an even bigger public health hazard, I should look at what food companies were intentionally adding to their products.”
(TrendHunter.com) More often than not a person walks through an IKEA showroom wishing they can walk out with the exact same setup; it is this sentiment that makes it completely unsurprising the Moxy Hotels have been…
Depois de teasers, trailers curtos, uma imagem aqui e outra ali, a Marvel revelou o trailer final de “Homem de Ferro 3″.
Além do problemático Tony Stark nesse terceiro episódio, o vídeo revela como o herói vai enfrentar os perigos gerados pelo Mandarin interpretado por Ben Kingsley: novas armaduras, incluindo Hulkbuster e Extremis.
O filme estreia no dia 3 de maio nos Estados Unidos, já no Brasil, em 26 de abril. Tomem essa ianques! (OK, sei que não há mérito nenhum nisso, já que eles só querem atrapalhar nossos pirateiros).
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Apple iWatch patent has been officially set in stone. The deal follows up on mass hype surrounding the product. While the Mac brand has delved into the realms of music, phones and laptops, it…
A internet e as mídias sociais transformaram o modo como consumimos notícias. Se antes a televisão e veículos impressa dominavam quase unânime, hoje perdem terreno para os formatos digitais.
Uma recente pesquisa – Trends in News Consumption: 1991-2012 – revelou que 39% do noticiário é consumido online, com a TV ainda na liderança, mas perdendo cada vez mais influência.
No Braincast 53, discutimos o tema e as maneiras como nos informamos nos dias de hoje. Carlos Merigo, Saulo Mileti, Guga Mafra e Vini Melo opinam sobre o futuro do jornalismo, blogs, novas tecnologias para fornecer notícias e manipulação da mídia.
Faça o download ou dê o play abaixo:
> 0h02m04 Comentando os Comentários?
> 0h14m10 Pauta principal
> 0h57m48 Borracharia do Seu Abel?
> 1h04m12 Qual é a Boa?
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Post originalmente publicado no Brainstorm #9
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Has there ever been a branded content effort with a more drawn out teaser process? We finally get a look at Damian Lewis in another trailer for Desire, Jaguar’s upcoming short film. The style is definitely reminiscent of BMW Films, and an association with one of TV’s hottest actors certainly won’t hurt the brand, but we’ll have wait for the full movie to see if it lives up to the pre-launch hype.
Check out the first trailer over on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
Tumblr, the 6-year-old blog network that months ago began letting advertisers pay for prominent placement, expects to make its first annual profit this year after extending the feature to smartphones.
In the first half of this year, companies will be able to promote their posts and blogs to bigger audiences on Tumblr’s mobile app, similar to the way the web version works, VP Derek Gottfrid said in an interview with Bloomberg News. Closely held Tumblr has tested the product internally and is looking to sign up advertisers to introduce it, he said.
Tumblr CEO David Karp is betting he can achieve profitability simply by getting customers to pay to make their own posts stick out.
(TrendHunter.com) While many of the smart watch designs out there work brilliantly as peripherals to the smartphone, the Neptune Pine from Neptune is not just another mobile accessory. This watch-styled gadget is…
Do It On The Bus is all about making people more aware of the opportunities bus riders have to work, play, connect and relax while they get around the city. With distracted driving in cars becoming more and more of a hot-button road safety issue, the bus lets riders have a little “me time” doing things they never could (or should) do behind the wheel of a car. doitonthebus.ca
Advertising Agency: Acart Communications, Ottawa, Canada
Senior Creative Director: John Staresinic
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Art Director: Kerry Hodgson
Designer: Rebecca Neilson
Copywriter: Christopher Redmond
Photographer: Rémi Thériault
Director, Digital Media: Stacey Van Buskirk
Developer: Peter Drinnan
Production Manager: Lynn Norris
Production Artist: Cindy LaGarde
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Media: Kevin Scannell
Published: March 2013
Do It On The Bus is all about making people more aware of the opportunities bus riders have to work, play, connect and relax while they get around the city. With distracted driving in cars becoming more and more of a hot-button road safety issue, the bus lets riders have a little “me time” doing things they never could (or should) do behind the wheel of a car. doitonthebus.ca
Advertising Agency: Acart Communications, Ottawa, Canada
Senior Creative Director: John Staresinic
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Art Director: Kerry Hodgson
Designer: Rebecca Neilson
Copywriter: Christopher Redmond
Photographer: Rémi Thériault
Director, Digital Media: Stacey Van Buskirk
Developer: Peter Drinnan
Production Manager: Lynn Norris
Production Artist: Cindy LaGarde
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Media: Kevin Scannell
Published: March 2013
Do It On The Bus is all about making people more aware of the opportunities bus riders have to work, play, connect and relax while they get around the city. With distracted driving in cars becoming more and more of a hot-button road safety issue, the bus lets riders have a little “me time” doing things they never could (or should) do behind the wheel of a car. doitonthebus.ca
Advertising Agency: Acart Communications, Ottawa, Canada
Senior Creative Director: John Staresinic
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Art Director: Kerry Hodgson
Designer: Rebecca Neilson
Copywriter: Christopher Redmond
Photographer: Rémi Thériault
Director, Digital Media: Stacey Van Buskirk
Developer: Peter Drinnan
Production Manager: Lynn Norris
Production Artist: Cindy LaGarde
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Media: Kevin Scannell
Published: March 2013
Advertising Agency: Ripple Branding Company Miami, USA
Creative Director: Douglas Tracy
Art Director: Floh Weckert, Alexandra Thoridt
Copywriter: Douglas Tracy
Director: Jonny Lumbley
Director of Photography: Max Gutierrez
Animator: Jean Yarjour
Music: The Lodge Music
VO Talent: Dave DeAndrea
Prince Alwaleed Bin Talal has had long disputes with the Forbes Billionaires List, which he says understates his wealth.
"Maybe you should just use? a knife." That's one of the less charitable reactions to this latest Oreo Separators video from Wieden + Kennedy—part of a series in which inventors and technologists develop machines and tools that are much more complicated than a mere knife to separate Oreo cookies from their creme. (Yes, I know, what's even the point of doing that at all?) In this third video, a couple of guys from the London conceptual-art collective Dentaku do their best with a Ferris-wheel-style contraption that—well, to be honest, it's a disaster at first, though the guys do redeem themselves somewhat at the end. Our favorite is probably still the video with the toy scientists.
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Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Domino's doesn't make much use of its namesake domino logo—until now. The pizza chain topples more than 50,000 dominos in the video below from Crispin Porter + Bogusky, as a thank-you to fans after crossing the 8 million likes mark on Facebook. I think we can all agree it probably should have been 8 million dominos, but that would have been 160 times the work—and required more than two years of nonstop work to produce, instead of the 120 hours it took for this one. Facebook milestone videos are something of a specialty for CP+B, which last year did the giant human coupon for Old Navy.
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The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the first time this year.
Entries are due by April 1, 2013 for the Wave.
Advertising Age is partnering with the Wave to help introduce the awards, held April 15-17 in Rio de Janeiro, to Hispanic agencies in the U.S. The regional Wave Festival is organized by Meio & Mensagem, Brazil’s top advertising and marketing publication and events organizer, and Ad Age’s longtime editorial partner in Brazil.
Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality.
In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to round up the perps. So, we’re left to do what we can through direct service, charitable organizations and corporate concerns.
For example, Land O’Lakes is working with hunger-relief charity Feeding America to address the problem.
Care of Colle+McVoy in Minneapolis, Land O’Lakes new “Pin a Meal, Give a Meal” promotion encourages people to share recipes on Pinterest. For every Land O’Lakes meal pinned, the company will donate $1 to Feeding America. Miraculously, this one dollar provides eight meals to those in need.
Feeding America helps provide 37 million low-income Americans with emergency food assistance each year.
Previously on AdPulp: Wealth Accumulates In Pockets
The post Buttered Up Dishes On Pinterest Help Feed The Hungry appeared first on AdPulp.
Coup de cœur pour Roseline de Thélin, une artiste basée à Ibiza qui imagine des œuvres sculpturales très étonnantes sous forme de technique hologramme. Des créations très réussies avec sa dernière série appelée « Seated Child » présentée à la Kinetica Art Fair de Londres. A découvrir dans la suite de l’article en images.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
