Hasta La Creative!

To the world, Gilbert Gottfried is known for his deliberately abrasive stage presence and bottomless vulgarity, but to his wife, he is a “gentle genius.”

(TrendHunter.com) A lot of times, decorative paper products are very environmentally friendly, often made using recycled newspapers, magazines and discarded materials that are repurposed and given new life.

With…

When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of Brian Solis’ new book, What’s The Future Of Business? Changing The Way Businesses Create Experiences.

I’ve reviewed Solis’ other books, and there’s always plenty of material to chew on that reflects current marketing theory. This time around, we get an introduction to “Generation C” (for “connected”), a sales cycle centered around various “Moments of Truth,” as well as a large heaping of adapt-or-die imperatives for companies that aren’t putting customer needs first. But really, it’s nothing anyone who’s picked up a Fast Company magazine hasn’t read 100 times before.

The “experiences” Solis talks about creating are primarily rooted in all things digital, social, and mobile. There’s a lovely bit of irony here for all of Solis’ digital-centric preachings: The old-school, dead-tree, hardcover edition is fairly slick and well-designed for print. A square-sized book, with large inspirational quotes, infographics, and a nice selection of Hugh MacLeod cartoons. There’s plenty of eye candy to explain how Solis envisions customer-brand connections, 2013-style. The content might make for a dynamic presentation in Projeqt but hardcover books still seem more impressive these days, I suppose.

And what’s lost in the engagement/experience/empowerment/disruption buzzword bingo is a real answer to the question, “What’s the Future of Business?” Because once you think outside the social media bubble Solis focuses on, the future looks quite complex and cloudy: Globalization, product customization, strained natural resources, re- and de-regulation of industries, downward pricing pressures on businesses, and cash-strapped consumers don’t get much attention here.

All Solis ever seems to say is that the future is rapidly changing, and that’s nothing new. If you’re working in a company where reaching customers in today’s market is a constant battle, and your organization’s leaders seem truly lost, you might try floating some of Solis’ thinking with his charts and graphs to support you. “What’s The Future of Business” will give you a lot of jargon-laden ammunition that might either make you sound convincing or get laughed out of the room. You’ll have to see for yourself which one it’ll be.

Special thanks for FSB Associates for providing me with a review copy.

The post What’s The Future Of Business? Comes With An Incomplete Answer appeared first on AdPulp.

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“This Valentine’s Day in 13th Street: Love that kills.
This February we offer a series of films that take the “till death do us part” to another level.”

Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Art Director: Pablo G. Cattáneo
Copywriter: David Titos
Photographer: Ángel Álvarez

Advertising Agency: john st., Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producers: Cas Binnington, Alisa Pellizzari
Account Service: Amelia MacGregor, Melissa Tobenstein
Brand Experience / Planning: Allison Coggins
Director: Shelley Lewis
Production Company: Suneeva/Asymmetric
Executive Producers: Geoff Cornish, Jason van Bruggen
Line Producer: Kristina Anzlinger
Digital Production: Marc Cattapan, Bogdan Chmielewski / john st.
Digital Production: Tim Willison / Oddly Studios
Editorial: Bijou
Executive Producer: Stephanie Hickman
Editor: Melanie Hider
Post Production: Alter Ego
Exec Producers: Greg Edgar, Jane Garrah
Audio House: Vapor Music
Creative Director: Joey Serlin
Exec Producer: Gavin Nevsky
Head Engineer: Julian Rudd
Casting: Jigsaw Casting
Casting Director: Shasta Lutz

(TrendHunter.com) These amazing images by Spanish photographer Nacho Rojo explore how we choose romantic partners that mirror one’s own style and looks. The images depict nine couples photographed side by side….

In case you missed it here in Austin this weekend, you may have caught SS+K’s unveiling of its new Vine search tool, dubbed “SX6S,” which lets you plug into all #sxsw tagged Vines from Twitter during the festivities and for specific #sxsw related vines via hashtag. Yes, barbecque lovers need not waste time with other silly apps when this one will fill you in. If you have a minute, watch the teaser above and look for the New York-based SS+K’s full highlight reel after the event closes.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Rasas UAE Executive Creative Director: Rani El Khatib Creative Director: S.M. Ziyad Art Directors: S.M. Ziyad, Jade David Copywriters: Kitch Velasco, Abdulrahman Khalil Account Director: Shereen Fotouh Typographer: Shajeel Rehman Account manager: Karim Ghoneim Via [AdBlogArabia]

Yeah, the time change didn’t work in our favor,  but yes kids, we are here and broadcasting as well as we can. After flight delays and getting our badge just in the nick of time last night before the Austin Convention Center shut down, we hit up the JWT party at Lustre Pearl. Following a brief encounter down the street with a very cordial Alex Jones, who was doing his usual ranting and raving fresh off a protest downtown, we ventured down Driskill and encountered the homely spot, Lustre Pearl, where JWT played host to the band, Walk Off the Earth (below). Gotye cover aside, we were not so enthused with the multi-instrumental act, which sounded like a jam-band version of Arcade Fire, if that’s possible.

Nevertheless, talking shit with industry heads and all the JWT top brass including Jeff Benjamin, Mauro Cavelletti and Perry Fair, the last of whom is promoting the agency’s pop-up shop, Walter, was fine enough. Besides, don’t tell me you wouldn’t dance like an idiot in a sea of fog to Tiffany’s “I Think We’re Alone Now” if you didn’t just retain a major client. We will be hitting up Draftfcb, Crowdtap and Barbarian events tonight and will promptly be in bed my midnight. But we’ll talk to you beforehand with some panel thoughts.

New Career Opportunities Daily: The best jobs in media.