Voici « Home Is A Quest », la version Director’s Cut de la publicité pour le revendeur de tissus Warde pensée par l’agence LeoBurnett Liban et le studio One Size. Une animation merveilleuse avec des animaux à la recherche de leur maison. A découvrir en vidéo et en détails dans l’article.
Three unforgettable speakers at this year’s SXSW show just how powerful collaboration can be, writes Richard Exon, founder, Joint.
“The Bachelor” regains high ratings, Martha Stewart Living Omnimedia might be better off private and copyright issues have arisen for “Harlem Shake.”
Tesco is running TV ads featuring talking pineapples and Brussels sprouts to push its Price Promise scheme, which offers to reimburse customers if rivals are cheaper.
Instead of leaving Austin’s SXSWi with a large sack full of complex, emerging technology news with little or no practical application to brands and businesses, Zaid Al-Zaidy, chief strategy officer of TBWA\London, identified two ‘disruptive’ technology movements that he believes can help marketers transform what they do today.
“Don’t take your coffee stains everywhere you go.”
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Ida Markowitz Twig, Hadas Liwer
Art Director: Shira Shayevitz
Copywriter: Alon Hadad
Executive Client Manager: Dror Tankus
Client Manager: Keren Bachar Amitai
Planner: Roni Weisfelner
Account Manager: Adi Schechter
Production Manager: Noga Sagi
Producer: Aviv Lahav
Illustrator: Yinon Zinger
With the new “MY ASICS” training app, runners can log workout times, post motivational content to Facebook, and create a comprehensive exercise diary. There are digital timelines and unlockable articles, videos, pictures, and all this is great for athletes who are in need of a capable app. However, in 2013, this type of technology isn’t new. Although the design may be slicker than similar apps, “MY ASICS” could struggle to have an impact in a field where RunKeeper and MapMyRun have already been go-to social exercise platforms for the past few years.
The app is the latest addition to the “Journey of Improvement” campaign, and if it catches on, you’ll be able to scroll through your newsfeed and ridicule all the people sharing their running times and making you hate yourself for watching The Big Bang Theory instead of improving your cardiovascular health. Maybe, just maybe, it will force you to go for a jog and buy ASICS sneakers. Then, you can continue the cycle by downloading the app and posting your own workouts to Facebook. Then someone else can secretly despise you and start jogging. People helping people, it’s a beautiful thing.
New Career Opportunities Daily: The best jobs in media.
Do we still believe the best way to impart knowledge in a tech-led conference is to send thousands of people half way around the globe, asks Jason Anderson, head of creative technology, WCRS.
Warby Parker, the e-seller of cheap eyeglasses and shades, exploded from a fledgling startup a popular consumer brand with millions of dollars in venture funding. With that experience under his belt, co-founder Jeff Raider is turning his focus to the launch of a new consumer brand aimed at the hipster set.
Later this week, Mr. Raider — who is partnering with Andy Katz-Mayfield, a former NBA marketer and consultant at Bain — is officially launching Harry’s, a web-based venture that hawks all manner of shaving supplies, such as shave cream, razor handles, blades, and shaving kits. It’s a space that seems suddenly attractive to startups, particularly in the subscription commerce space, where Harry’s is entering the fray amid more established players such as Dollar Shave Club, Get Fresh Kit and ScrubBox.
What could help propel this one forward is the help of a popular agency that works with big brands. Harry’s has hired indie shop Droga5, whose roster of clients includes Spotify, Coca-Cola, Newcastle, Kraft and Puma.
“O que seria de nossas vidas sem o Google?” Tenho a impressão de que toda vez que o Google passa um briefing para uma agência, em algum momento deve estar escrito algo do tipo “queremos um filme capaz de criar conexões emocionais com as pessoas, que mostre o lado humano do Google e como nós conseguimos deixar tudo tão mais fácil que ninguém consegue mais se lembrar de como era antes e, se consegue, que pergunte a si mesmo o que seria de sua vida sem o Google”. Se por um lado é fato que o Google criou e oferece ferramentas que se tornaram indispensáveis ao dia a dia de muitas pessoas, por outro tenho a impressão de que os comerciais têm ficado muito parecidos entre si, tipo algodão doce, bonito e fofo, mas enjoativo.
É claro que há algumas exceções, mas fica difícil não olhar para o recente Google Business Brand New Baby, criado pela agência inglesa Across the Pond, e não enxergar Jess Time ou New Dad. Mesmo com um timing perfeito – ontem foi Dia das Mães na Inglaterra – fica aquela impressão de que podia ter sido melhor e que é preciso dar um tempo desta receita ou pelo menos mudar ela um pouquinho.
Post originalmente publicado no Brainstorm #9
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Laurie Benson, the EMEA director at Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, has resigned to start a business advisory company.
Laurie Benson, the EMEA director at Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, has resigned to start a business advisory company.
(TrendHunter.com) Because of the softness yet durability of leather, leather bracelets are practical and comfortable enough to wear on a day-to-day basis without ever getting sick of them.
With a multitude of style…
(TrendHunter.com) The Clothing Printer is an intriguing device created by designer Joshua Harris. The gadget is exactly what it sounds like: a printer which can make clothing. The conceptual printer would be used to…
Nintendo’s Shigeru Miyamoto discusses sales of the company’s Wii U, violence and video games, and the games at the Museum of Modern Art.
As Laura Lang ends her 15-month stint as Time Inc. CEO amid the media giant’s print spinoff, her next move is anyone’s guess.
Despite her short tenure under Time Warner CEO Jeff Bewkes, and what some industry executives consider a failure to turn around the troubled magazine group, Ms. Lang still has the option to “go wherever she wants,” noted a number of people who have known her over the years.
For starters, MediaLink CEO Michael Kassan said he would “absolutely” hire Ms. Lang, praising her “strengths in digital and strategy.”
More dispatches from the ether as we wind down our quick trip to Austin. After spending just 10 months in L.A. at 72andSunny, where he served as ACD/copywriter on efforts for Samsung including last year’s LeBron James–heads-to-get-his-ring spot and the “Unicorn Apocalypse” saga, Patrick Maravilla has headed up north to join up with San Francisco-based Evolution Bureau as creative director. Regarding the new hire, EVB ECD Steve Babcock, who himself has recently joined the shop from CP+B, says, “Patrick is one of those naturally talented guys. From stand-up comedy to screenplays to solving brands’ complex marketing problems, his skill set across all mediums, combined with his big heart and personality, make us extremely fortunate to have him.”
Maravilla is no stranger to to CP+B either as he spent four years at the agency serving as an ACD, working with clients including Coke Zero and Burger King. During his career, the self-proclaimed “stand-up comedy instructor” has held a similar position at AKQA SF, where he helped lead creative on Xbox and “Your Interview with the President” YouTube effort.
New Career Opportunities Daily: The best jobs in media.
Landing in Austin, Texas, you get the feeling everything about this city is dedicated to SXSW. For a few short weeks, the city is transformed into a Mecca for all things film, music and technology, teeming with enthusiasts from across the globe.
The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim of building awareness of the types of fraud and the reporting centre ‘Action Fraud’.
O sucesso dos dois primeiros filmes da Toy Agency para a Bic 4 Cores foi tão grande, que a saga já dá indícios de que tem fôlego para continuar por algum tempo. Ainda mais agora, com o lançamento de outros dois comerciais e um aplicativo no Facebook – por enquanto apenas um perfil engraçadinho das tintas Azul, Verde, Vermelho e Preto.
Em Relay (lançado hoje) e Stress, mais uma vez somos levados ao interior da Bic 4 Cores, para saber o que as tintas fazem enquanto aguardam ser chamadas e todo o estresse ao qual são submetidas diante da indecisão – ou ansiedade – das pessoas. Mais uma vez, é impossível não se identificar com as situações mostradas aqui. Divirta-se.
Post originalmente publicado no Brainstorm #9
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