JC Penney sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.
Source: Kantar Media
Mr. Johnson revealed during a conference call with analysts that legendary Coca-Cola marketer Sergio Zyman has been advising the retailer’s latest marketing effort. During the Oscars telecast, the retailer introduced an emotional new campaign dubbed, “Yours Truly.”
Advertising Agency: RED The Agency, Edmonton, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton
Photographer: Darren Jacknisky
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Brad Stratton, Rob Longuet-Higgins, Rob Cook
Head of Art: Crispin Schuberth
Head of Digital: Greg Elisara
Group Account Director: Luke Farmer
Studio: Alison Curtis
Illustrator: Ross Jones
Account manager: Nicholas Gallagher
Senior Account Manager: Meredith Maclean
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Copywriter: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Senior Account Director: Matilda Hobba
Strategy: Tom Ward, Tom Ding
Production Company: Revolver Film
Executive Producers: Michael Ritchie, Pip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings / The Butchery
Music: D’Oyley Carte Opera Company / HMS Pinafore
Music Supervision: Karl Richter / Level Two Music
Sound Studio: Mark Mitchell / Electric Dreams
Sound Design: Paul Le Couteur / Flagstaff Studios
Grade: Ben Eagleton / Fuel
VFX: Fin Design + Effects
Senior Flame Artist: Justin Bromley
Flame Artist: Julian Ford
Advertising Agency: Studio SC, São Paulo, Brazil
Creative Director / Art Director: Ilson Igreja
Copywriter: Rose ferraz
Photographer: Sergio Coimbra
(TrendHunter.com) There is often nothing more majestic than a strong horse and a stunning natural landscape, two things that are present in the Revolve Clothing Spring 2013 lookbook. Soaking up all of that majestic…
(TrendHunter.com) Entitled ‘When Life Was Exotic,’ this Vogue Japan April 2013 photo shoot is filled with a nostalgic feeling that will leave you longing for something even if you don’t know what exactly that…
Want to know what works on the web? Videos about gadgets, even ones you can’t (yet) buy.
This week Sony’s PlayStation 4 and Google’s Google Glasses took one-two on the chart, but you won’t be able to buy either for nearly a year.
(TrendHunter.com) These beautiful Cedric Buchet photoshoots pay heed to the French artists work. Buchet has been called upon on behalf of publications like 10 Magazine, NY Times Style Magazine, i-D Magazine and Vogue…
Eliminating your jet lag might just be a matter of stepping into the shower. Delta is out to one-up Emirates’ spa shower with “Photon Shower,” a light chamber to provide light therapy. Designed out of Wieden & Kennedy New York, the chamber — which is a concept demo that will be exhibited at the TED Long Beach Conference Wednesday — is the result of neuroscience and sleep research by Professor Russell Foster of Oxford, and is part of the airline’s attempts to continually improve the sleep experiences of its passengers.
The shower lets you input travel information, then step in and experience a light sequence that recreates the effects of sunlight. The experience fights jet lag, and also is a caffeine-type pick-me-up for weary travelers, or hard partiers — which means that kind of experience might even find its way into homes soon enough.
I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding.
Every once an awhile I come across an agency that is doing something different. In this case, the something different is a social media tool from Copacino+Fujikado, a leading Seattle agency born in 1998. The agency is known for its iconic Seattle Mariners work and a range of other famous brands including SAFECO and REI.
C+F, which has a very clean site by the way, has a “+ curated” button on its navigation bar. The + curated tool lives on each page and allows a visitor to save pages from the site and add them to a curated list that the visitor can email to himself or someone else.
The + curated device works for at least four important reasons.
+ curated helps the visitor to save and share content (especially the agency’s work.) An action that is generally difficult in website viewing.
It works as a user-activated new business tool.
It provides the agency with data on who is visiting and sharing. Again, a new way to solve the problem of the anonymous visitor.
It is different and cool and provides the agency with a new shiny thing that they can show to clients to prove that they actually walk the social media talk. Most agencies try to deliver social chops by showing their Twitter feed.
C+F has managed to move past the now ubiquitous home page Twitter feed to demonstrate agency-owned digital prowess.
Peter Levitan is an advertising agency consultant dedicated to helping advertising agencies add new business in our age of disruption. He can be found everyday right here: www.peterlevitan.com
The post An Agency Website That Works From Copacino+Fujikado appeared first on AdPulp.
I see dead people. In commercials. Eating Galaxy chocolate bars. Well, just one corpse, actually. It's Audrey Hepburn, 20 years dead but still cute as a button and seamlessly integrated into the advertising action thanks to modern technology. This British spot, approved by the actress's sons, finds Hepburn on holiday in Italy, tempted from her tour bus (not AC/DC's tour bus, thankfully) by a pretty boy driving a fancy convertible. When Audrey accepts the ride, she coyly sits in the back seat. Classy! The visuals are impressive, a big improvement on Dead Astaire's hot steppin' for Dirt Devil back in 1997. Of course, some find the trend ghoulish. Frankly, I'm surprised it's generating this much interest. It's been done to … well, death. Everyone from John Wayne to Albert Einstein, Marilyn Monroe, John Lennon and Kurt Cobain have been resurrected for ads. And Clint Eastwood for Chrysler … close enough! Check out Hepburn's 2006 Gap spot after the jump.
 |
 |
This week, Scratch is hiring a director of business development, while CampaignGrid needs a digital strategist. Plan B is seeking a web/social media manager, and KD+E is on the hunt for an account supervisor for performance media. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Illinois state Rep. Robin Kelly is in the news today because she won a Democratic primary election held yesterday in Chicago. She was one of more than a dozen Democrats looking to fill the seat vacated by Rep. Jesse Jackson Jr. and she came out on top with a little help from a friend: Mike Bloomberg. The New York mayor has thrown his financial support behind Kelly specifically because she’s in favor of gun control. (Mayor Bloomberg has been especially vocal about the need for new gun-control laws since the Sandy Hook Elementary School shooting.)
CNN reports that Kelly’s chief rival for the Democratic nomination, former U.S. Rep. Debbie Halvorson, cited the nonstop barrage of negative ads against her in her concession speech. “There was $2.3 million dollars minimum spent against me,” she said. “Someone timed it. Every seven and a half minutes there was a commercial.”
What’s remarkable about the negative messaging against Halvorson is not only that it made gun control a central issue, but portrayed the National Rifle Association as an unambiguous villain. For instance, in this spot from Independence USA, a Bloomberg-backed PAC, Halvorson and fellow candidate Toi Hutchinson are criticized for winning “A” ratings from the NRA. “They can’t be trusted,” a voiceover intones darkly.
Who said station wagons are for moms? Oh, how things change. Audi U.K. is changing that stigma with this "Ultimate Paintball Duel" between two new 2013 RS 4 Avants. Yes, they're station wagons. No, they're not your run-of-the-mill kid pushers. They're loaded with V-8 engines, 450 horsepower—oh, and huge hood-mounted paintball guns. The black vs. white, arcade-like duel is a gamer's dream come true, with fast cars, guns, high scores and Paul Engemann's "Push It to the Limit" as the soundtrack (bonus!). What's not to love? The spot shifts into gear as the cars commence in hot pursuit of each other, firing rounds on all cylinders. Paint flies, tires squeal and stunt drivers handle hairpin turns and evasive maneuvers to avoid direct hits. The spot even pays a brief tribute to James Bond with its neon-blue oil slicks and roadside paint bombs. Touché to Audi U.K. Now, let's see how the RS 4 will be introduced in the U.S. Making-of video after the jump.
|
|
The reference is old, but the idea remains new — and seems closer to becoming a reality.
With all the wondrous advancements in video technology — interactivity, “second-screen” social chatter and more — marketers have long asked why consumers couldn’t see an object or product placed strategically in a TV show and instantly express a desire to buy it (a very different prospect than buying something cute or strange on Home Shopping Network). For years, marketers have dreamed of viewers who would be able to “buy Rachel Green’s sweater,” a nod to the character portrayed by Jennifer Aniston on NBC’s long-running “Friends.”
American Express has been trying to make those visions come to life. Late last year, the financial-services company partnered with cable networks owned by NBC Universal as well as News Corp.’s Fox broadcast outlet to dabble in a nascent world in which TV viewers make a decision to buy certain items in scripted shows on the screen in front of them.
Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases.
Ad Age reported last week that the social network was already beta-testing the product — which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform — with top agency partners like OMD. Aimed at CPG marketers, it would hypothetically would enable Pampers to deliver ads to Facebook users who have recently purchased baby products, or Coca-Cola to market to teenagers in Atlanta who’ve bought soda in the past month.
The targeting will function through anonymized matching of loyalty-program members and Facebook users through email addresses and phone numbers. Holders of loyalty cards from retailers are asked for their email or phone number when they register, and Facebook users sign into the site using one or the other, and a match between two corresponding data points needs to be detected to enable delivery of an ad.
Entertainment companies are responding to criticism that violence in film and on television has contributed to a culture of violence in the country.
For those who have seen the industry’s optimism dashed before, an upbeat report on Tuesday by its global trade body, the International Federation for the Phonographic Industry, brought hope and skepticism.
A Sony apresenta seu novo smartphone, Xperia Z, como uma junção de seus produtos mais célebres: TV em cores, Handycam, Walkman e PlayStation.
O comercial é uma explosão de cores com referências indianas, natural considerando que o diretor é Tarsem Singh, de longas como “A Cela”, e os pavorosos “Imortais” e “Espelho, Espelho Meu”.
Além das belas cenas, o ponto alto do filme é uma versão do clássico “Sound and Vision” de David Bowie, remixado por Sonjay Prabhakar. Aliás, Bowie pode estar de volta com disco novo, mas sua música de 1977 é que está em alta. Beck acabou de fazer sua releitura e performance 360 graus para a Lincoln.
A criação da campanha para a Sony é da McCann London.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
