Feb
28
Nivea to sponsor The Cube on ITV
Posted in: UncategorizedBeiersdorf is to promote its Nivea Stress Protect antiperspirant through sponsorship of the returning ITV Saturday-night show The Cube.
Feb
28
Doctors call for ban on all alcohol ads
Posted in: UncategorizedHealth pressure groups are to demand the phasing out of all alcohol advertising as part of their latest campaign to tackle Britain’s drinking problem.
Feb
28
Orbits : Drunk Driving Kills by Media Nexxt
Posted in: UncategorizedDrunk Driving Kills. Issued in public interest on the eve of New Year by Orbits.
Advertising Agency: Media Nexxt Inc., Mumbai, India
Creative Director / Copywriter: Ambar Prakash
Art Director: Shekhar
Illustrator: Himali Dighe
Brand Services Director: Nishith
The post Orbits : Drunk Driving Kills by Media Nexxt appeared first on desicreative.
Feb
28
Advertising: Paper Finds a Fit in a Wi-Fi Society
Posted in: UncategorizedA campaign by a giant paper maker points out the humor of going totally paperless.
Feb
28
Lars Hedegaard, Anti-Islamic Provocateur, Receives Support From Danish Muslims
Posted in: UncategorizedAfter Lars Hedegaard, a Danish polemicist, faced an attack for his anti-Islamic views, Muslim groups rallied to defend his right to free speech.
Feb
28
BC Children’s Hospital Foundation: Cursor
Posted in: Uncategorized
Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Production Company: We the Collective
Producer: Jeremy Burrows
Developer: Liam Egan
Photographer: Anthony Redpath
Retouchers: Paul Lang / The Orange Apple, Anthony Redpath
Feb
28
BC Children’s Hospital Foundation: Operating room
Posted in: Uncategorized 
Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Photographer: Anthony Redpath
Retoucher: Paul Lang / The Orange Apple, Brett Simms
Feb
28
BC Children’s Hospital Foundation: Examination room
Posted in: Uncategorized 
Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Photographer: Anthony Redpath
Retoucher: Paul Lang / The Orange Apple, Brett Simms
Feb
28
BC Children’s Hospital Foundation: Hospital Ward
Posted in: Uncategorized
The BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, larger equipment and longer hospital stays are just some of the reasons why a new and larger site is required. To illustrate the issue, the Dare campaign uses optical illusions to visually bring the space shortage to life for potential donors. To achieve the optical illusion, an Ames Room was created with all the walls and furniture built with skewed angles.
Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Director: Miles Jay
Production Company: OPC FamilyStyle
Executive Producers: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit
Editor: Mark Paiva
Telecine: Alter Ego
Colorists: Eric Whipp, Wade Odlum
Online: Crush
Sound Design: Adelphoi Music
Voice-over Casting and Record: GGRP
Sound Mix: Koko Productions
Feb
28
John Merwin, Prominent Angler and Editor, Dies at 66
Posted in: UncategorizedMr. Merwin lived to fish and chronicle it. An editor and writer for Field & Stream, he also founded Rod & Reel magazine and wrote a number of critically acclaimed books.
Feb
28
Rëd CG: Eye
Posted in: Uncategorized 
Jump-start your sight.
Art Directors: Leandro Bechara, Marcelo Andrade
Copywriter: Pedro Drable
Concept: André Santos, Raoni Nery
3D & Retouch: Raoni Nery
Published: February 2013
Feb
28
BIC 4 Colours: Crammed
Posted in: Uncategorized
Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarrette
Productors: Soixante-Quinze
Published: February 2013
Feb
28
Santa Casa de Misericórdia de São Paulo: Invasion, 3
Posted in: Uncategorized 
React.
Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Director: Rui Branquinh
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno
Print Agency Producer: Elaine Carvalho
Art Buyers: Mônica Beretta, Stephanie Wang
Photography: Ação
Account Manager: Vivianne Brafmann
Planners: Eliana Yamaguchi, Erika Kitabayashi
Media team: Gustavo Gaion, Marcello Bolla
Published: February 2013
Feb
28
Santa Casa de Misericórdia de São Paulo: Invasion, 2
Posted in: Uncategorized 
React.
Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Director: Rui Branquinh
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno
Print Agency Producer: Elaine Carvalho
Art Buyers: Mônica Beretta, Stephanie Wang
Photography: Ação
Account Manager: Vivianne Brafmann
Planners: Eliana Yamaguchi, Erika Kitabayashi
Media team: Gustavo Gaion, Marcello Bolla
Published: February 2013
Feb
28
Santa Casa de Misericórdia de São Paulo: Invasion, 1
Posted in: Uncategorized 
React.
Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Director: Rui Branquinh
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno
Print Agency Producer: Elaine Carvalho
Art Buyers: Mônica Beretta, Stephanie Wang
Photography: Ação
Account Manager: Vivianne Brafmann
Planners: Eliana Yamaguchi, Erika Kitabayashi
Media team: Gustavo Gaion, Marcello Bolla
Published: February 2013
Feb
28
CI Intercâmbio: QR Code Flags, Spain
Posted in: Uncategorized 
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Delphorno, Fabio Lemos
Creative Director: Luis Renato Constantino
Account: Raul Lemos
Approval: Larissa Charnet
Feb
28
CI Intercâmbio: QR Code Flags, Germany
Posted in: Uncategorized 
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Delphorno, Fabio Lemos
Creative Director: Luis Renato Constantino
Account: Raul Lemos
Approval: Larissa Charnet
Feb
28
CI Intercâmbio: QR Code Flags, USA
Posted in: Uncategorized 
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Delphorno, Fabio Lemos
Creative Director: Luis Renato Constantino
Account: Raul Lemos
Approval: Larissa Charnet
Feb
28
Media Decoder Blog: Pandora to Limit Free Listening, Citing Royalty Costs
Posted in: UncategorizedIn a blog post on Wednesday, Tim Westergren, the founder and public face of Pandora, said that a limit of 40 hours a month on mobile devices would take effect this week for its free service.
Feb
27
Pandora Caps Mobile Streaming As Ad Revenue Falls Short
Posted in: Uncategorized
Pandora is placing a 40-hour-per-month limit on free mobile listening, company founder Tim Westergren announced in a blog post on Wednesday. The decision is designed to move Pandora’s heaviest mobile users to paying subscribers in order to offset rising royalty costs.
Mr. Westergren said the move is antithetical to the company’s goal of trying to provide the music service to as wide an audience as possible, but necessary given ad revenue isn’t sufficient to pay music royalty rates. Pandora said this change will affect less than 4% of its users, heavy mobile users who don’t pay for a subscription.
“Limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation,” Mr. Westergren wrote. “Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years.”
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