Hasta La Creative!

A Sony anda obcecada por produtos resistentes à agua. É baseada nessa característica, por exemplo, que a empresa promove sua linha Xperia, colocando smartphones até em copos de refrigerante.

Agora, em uma criativa solução de embalagem, a marca promove seu MP3 player NWZ-W270, que tem esportistas e nadadores como público-alvo. Os walkmans – dentro de garrafas d’água – podiam ser comprados em vending machines, instaladas em academias.

A criação é da DraftFCB, da Nova Zelândia.

Post originalmente publicado no Brainstorm #9
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Credits:
Brand: Sony Ericsson Walkman
Headline: The new W705 with Clear Audio System
Agency: Saatchi#038;Saatchi Frankfurt/Bucharest
ECD: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky CD: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography and CGI: Carioca
Producer: Vitalie Brega
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