A huge paper company promotes paper’s usefulness in a digital age; Denmark’s Muslim groups champion free speech, even when they consider that speech odious; and music supervisors are snubbed by the Oscars.
Après leur modèle Clock Clock White, le studio suédois Humans Since 1982 a imaginé cette horloge géante et hypnotique appelée « A million times ». Cette création composée de 288 horloges sera présentée à la Design Days Dubai du 18 au 21 Mars 2013. A découvrir en vidéo dans la suite de l’article.
This site, called Vida Vibrante, will focus on health and wellness issues affecting Latinos.
Agencies flock to SXSW to scout for tech trends. Startups go to sell themselves to the world. JWT sees an opportunity it’s calling “Walter,” a pop-up agency that will focus on developing marketing programs for fledgling tech ventures at the festival.
The “agency” as it were, will exist for a mere five days, running from March 8 through the 12, and in that span meet with 25 startups, narrow that pool down the most promising candidates, which will culminate in one or two finalists. Walter’s team, comprised of JWT-ers from New York, Atlanta, London and Brazil, will build a marketing and media strategy for the winning ventures.
JWT has partnered with startup accelerator Techstars to source participants, and made an open call for submissions at Calluswalter.com.
Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow
In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.
“A homage to the man who became pope. And survived.”
Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriter: Ricardo Carvalho, Ricardo Mercer
Financiada pela Gates Foundation, a campanha END7 tem como objetivo erradicar sete doenças do mundo até 2020. Apesar da grana do Tio Bill, qualquer pessoa pode ajudar: com a doação de apenas 50 centavos, uma criança pode ser beneficiada por um ano inteiro.
Para chamar atenção para a causa e incentivar doações, a END7 mostrou um vídeo para diversas celebridades, como Emily Blunt, Eddie Redmayne e Priyanka Chopra. A sua reação certamente vai ser a mesma que a deles.
A criação é da Wunderman London.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
And let’s start the ball rolling once again with new monthly contributor, Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, and who’ s also worked at the likes of Isobar as well as Molecular on the strategy side during his career. We think the headline explains it all, but not so sure if he’s striking a Zoolander or Hansel pose in this one.
The pitch was going well. The large team of potential clients, spread two deep around their boardroom table, were engaged and clearly expressing their business needs. I was heading towards the climax of my section on our agency’s strategic approach. I ended my last slide with the crescendo of, “We build data-driven digital experiences,” ready to hand over to our Creative Director.
Scanning the room, a few people looked a little quizzical. The client’s web manager speaks up, “We are thinking of implementing a mobile-first strategy. What do you think?”
Of course, I knew what they meant by ‘mobile first’. They meant that their current mobile experience was poor, and that they think mobile is important to their future. However, from our analysis their desktop, social and mobile were all poor experiences and there was an opportunity to dramatically improve the experience, and outcomes, for their users across any device.
My inner dialog kicked in. The following is what I probably should have shared out loud, but as they say, discretion is the better part of valor.
New Career Opportunities Daily: The best jobs in media.
Guinness is gearing up to run a multimillion-pound global marketing campaign, including a number of digital innovations, around St Patrick’s Day.
The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.
If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.
This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.
New Career Opportunities Daily: The best jobs in media.
Emirates is to be the official stadium naming-rights partner of Old Trafford cricket ground, leading to the renaming of the ground as ‘Emirates Old Trafford’, it has been announced.
Morrisons hopes to run a national ad campaign for its new Nutmeg clothing brand, once the range reaches a “critical mass” of two-thirds of its stores.
(TrendHunter.com) Kingbrit from deviantART has created a series of interesting surreal photo manipulations which each have the potential to hold your utmost attention. They possess imagery of floating animals,…
Lionel Richie’s famed 1984 ballad is the centerpiece of Taco Bell’s current TV ad, but it’s sung as “Hola.”
“It’s surprising that even 20-year-olds know the song,” said Taco Bell CMO Brian Niccol. “They might not know Lionel Richie, but they’ll recognize the tune.”
Though it seems like an odd song for Taco Bell, especially in Spanish, the ad is introducing its new Cool Ranch Doritos Locos taco, which will be available March 7, and is part of Taco Bell’s largest marketing campaign to date. Using what Mr. Niccol called an iconic song translated into Spanish is the latest iteration of the chain’s larger “Live Mas” campaign, which is meant to convey Taco Bell’s food “not just as fuel, but food as an experience,” he said.
(TrendHunter.com) This week’s trends were dominated by bizarre beauty looks, including lip art, as well as some offbeat photography projects.
The lip art that drew such a buzz this week stood out because it…
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
In case you haven’t heard, smartphones are now officially ‘emasculating’ according to Google co-founder Sergey Brin. In other words, you need to get your Google Glass right away, as your masculinity is at risk of being publicly revoked.
To spur interest in Google Glass, Google has started a Twitter contest using the hashtag #IfIHadGlass, where tweeters have to opportunity to receive Google’s sexy new product should their reasons for obtaining it please the tech giant. KBS+ is using this as a platform to showcase their digital thinking, with more than 70 of their employees making short videos explaining what they would do with Glass.
Videos will be posted throughout the day on KBS+ social media channels, with the whole gallery available at the agency’s Tumblr. Sure, it seems like an awful lot of work, but if they actually score Google Glass early, it will be hard to say it wasn’t all worth it.
New Career Opportunities Daily: The best jobs in media.
Independent agency Zambezi has hit the online gambling jackpot, winning the Caesars Interactive Entertainment creative account, Ad Age has learned.
The marketer, a subsidiary of gaming giant Caesars Entertainment, has tasked the agency with a campaign for its World Series of Poker branded online poker site, which is set to go live this summer for real money play for Nevada residents and visitors.
The U.S. Justice Department had once considered online gambling illegal, but softened its stance in 2011 when it said the federal Wire Act of 1961 only applies to sports betting. That has cleared the way for states to pursue legalization, setting up what experts say could be the next boom category for ad spending. H2 Gambling Capital, which tracks the industry, forecasts that the internet-gaming sector could spend up to $4 billion on marketing in the next five years, Ad Age reported last year.
Independent agency Zambezi has hit the online gambling jackpot, winning the Caesars Interactive Entertainment creative account, Ad Age has learned.
The marketer, a subsidiary of gaming giant Caesars Entertainment, has tasked the agency with a campaign for its World Series of Poker branded online poker site, which is set to go live this summer for real money play for Nevada residents and visitors.
The U.S. Justice Department had once considered online gambling illegal, but softened its stance in 2011 when it said the federal Wire Act of 1961 only applies to sports betting. That has cleared the way for states to pursue legalization, setting up what experts say could be the next boom category for ad spending. H2 Gambling Capital, which tracks the industry, forecasts that the internet-gaming sector could spend up to $4 billion on marketing in the next five years, Ad Age reported last year.
The deadline for the Thinkbox Planning Awards, in partnership with Campaign and MediaWeek.co.uk, is looming and agencies have two weeks to enter if they want to be in with a chance of winning a 52-inch TV.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
