Hasta La Creative!

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. (more…)

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The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.

If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.

This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.

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