Hasta La Creative!

Independent agency Zambezi has hit the online gambling jackpot, winning the Caesars Interactive Entertainment creative account, Ad Age has learned.

The marketer, a subsidiary of gaming giant Caesars Entertainment, has tasked the agency with a campaign for its World Series of Poker branded online poker site, which is set to go live this summer for real money play for Nevada residents and visitors.

The U.S. Justice Department had once considered online gambling illegal, but softened its stance in 2011 when it said the federal Wire Act of 1961 only applies to sports betting. That has cleared the way for states to pursue legalization, setting up what experts say could be the next boom category for ad spending. H2 Gambling Capital, which tracks the industry, forecasts that the internet-gaming sector could spend up to $4 billion on marketing in the next five years, Ad Age reported last year.

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