Nothing else as adventurous

Advertising Agency: AMC, Dubai Creative Director / Art Director: Imran Mohideen Copywriter: Samir K Shaji Additional credits: Nadine Gharz, Yasser Aqel Via [AdsOfTheWorld]

Printemps du Cinéma 2013

Découverte de « Spring is Coming », le nom de ce spot réalisé par Mael François et Yoni Pixo pour le Printemps du Cinéma 2013 qui aura lieu en France du 17 au 19 mars 2013. Une belle animation 3D signée du studio français Blackmeal et de l’agence FWD, à découvrir en vidéo dans la suite de l’article.

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Volkswagen: Love stories without a car

Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Pablo Batlle, Hernán Jáuregui, Lisandro Grandal, Fernando Tchechenistky
Copywriter: Damian isaak
Art Director: Fernando Errecaborde
Producer: Agustin Miranda
Executive Producer: Jorge Larrain
Agency Producer: Claudio Migliardo
Production Company: Ringo
Director: Atahualpa

Gardiner Resigns from Deutsch

Yes, we have received confirmation that after 13 years at Deutsch, serving as partner, chief media officer most recently, Peter Gardiner has resigned from the agency this week. Here are the statements from all parties involved:

“Today Deutsch NY CEO Val DiFebo announced that Peter Gardiner, Partner, Chief Media Officer, would be leaving the agency to pursue entrepreneurial interests and investments in the media and tech space.  Gardiner joined Deutsch in 2000 and during his tenure helped grow Deutsch’s media offering at a time when many agencies were unbundling their media operations.  He was an important part of the agency’s success and we wish him well.  Gardiner’s last day will be February 28th.

An announcement will be made early next week regarding the plans we have in place, it’s a 1 + 1 = 3 approach that will continue to keep us ahead of the curve.

And from Gardiner himself:

“Having been a Partner of one of the best agencies in history has been incredibly rewarding and fun. But leaving Deutsch now gives me the opportunity to find, grow, and nurture startups in the media and tech space. I’m excited about what’s ahead and I thank everyone at Deutsch for the best years of my professional life, so far…”

During his time at Deutsch, Gardiner  helped launch Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering, nearly a decade ago as well as research unit, Consumer Prime.

New Career Opportunities Daily: The best jobs in media.

Lady Fozaza: The proud Parrot, The Meticulous Monkey, The Cunning Chameleon

Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Illustrator: Jana Jelovac

Thai Health Promotion Foundation: Human Helmet

“Ride safe. Wear a helmet.”

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio

Q-all: Football Star, Rock Star

“Not everyone’s a fan of his smell.”

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Art Director: Suthisak Sucharittanonta
Photographer: Chubcheevit Studio

Casa Mariol: Wine Ink

Advertising Agency: Interactive Solutions, Poland
Creative Director: Piotr Chrobot
Copywriter: Marta Fr?czek
Art Director: Wojtek Kowalik
Agency Producer: Barbara Kowalska
Photographer: AH1N1, Grandessa Przemek Chudkiewicz
Designer: Pawe? Jaskólski
Account manager: Katarzyna Borkowicz

T-Diamond: Panties, Book, Football

Advertising Agency: Batarya, Turkey
Art Director: Veli Güzel, Derya Ta?ç?, Cansu Bak?r
Copywriter: Veli Güzel, Derya Ta?ç?, Cansu Bak?r

Peugeot: Desert

“Maybe it’s time for an air-conditioning and filter service.”

Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Copywriter: Duncan Blair
Art Director: Andrew Sims, Greg Wyllie
Account Director: Craig Abbott
Retoucher: Andy Salisbury

MINI: Cat, Ducks, Lamp

“See the world’s first driving dog.”

MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.

Advertising Agency: Draft FBC, Auckland, New Zealand
Executive Creative Director: Regan Grafton, Tony Clewett
Creative: Peter Vegas, Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Light Farm, Nick Smith

Deardorff Associates: Harmonic Bottle Box

Advertising Agency: Deardorff Associates, Wilmington, USA
Head of Digital: Andrew Albrecht
Creative Director: RT Herwig
Creative Director / Art Director: Kathy Brooke
Associate Creative Director / Art Director: Wes Richards
Interactive Art Director: Michael D’Ulisse
Copywriter: Nancy Frick
Lead Developer: Jordan Cary

Cervezas del Mundo: The Beer Recommender

Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption.
People don’t know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks.
We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week.

Advertising Agency: Woonky, Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Director: Siro Rodriguez
Copywriter: Agustina Benitez Araujo
Development Manager: Pablo Oliver
UX Designer: Pablo Drut
Programmer: Max Delgado
Account Manager: Mariana Guerrico

CI Intercâmbio: QR Code Flags

Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Delphorno, Fabio Lemos
Creative Director: Luis Renato Constantino
Account: Raul Lemos
Approval: Larissa Charnet

Santa Casa de Misericórdia de São Paulo: Invasion

Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Director: Rui Branquinh
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno
Print Agency Producer: Elaine Carvalho
Art Buyers: Mônica Beretta, Stephanie Wang
Photography: Ação
Account Manager: Vivianne Brafmann
Planners: Eliana Yamaguchi, Erika Kitabayashi
Media team: Gustavo Gaion, Marcello Bolla

Sony Xperia Z: Sound, vision, colour, detail

Advertising Agency: McCann, London, United Kingdom
Director: Tarsem Singh

BIC 4 Colours: Pen spinning

Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarrette
Productors: Soixante-Quinze

Wise Up Offshore: Under the sea

Advertising Agency: Yeah!, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo
Copywriters: Juliana Maimoni
Account Manager: Gabriela Schroeter

BC Children’s Hospital Foundation: Hospital Ward, Operating Room

The BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, larger equipment and longer hospital stays are just some of the reasons why a new and larger site is required. To illustrate the issue, the Dare campaign uses optical illusions to visually bring the space shortage to life for potential donors. A hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera.

Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Director: Miles Jay
Production Company: OPC FamilyStyle
Executive Producers: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit
Editor: Mark Paiva
Telecine: Alter Ego
Colorists: Eric Whipp, Wade Odlum
Online: Crush
Sound Design: Adelphoi Music
Voice-over Casting and Record: GGRP
Sound Mix: Koko Productions

BC Children’s Hospital Foundation: Examination Room, Operation Room

Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Photographer: Anthony Redpath
Retoucher: Paul Lang / The Orange Apple, Brett Simms