(TrendHunter.com) With the demand for luxury goods reaching all-time highs, it’s surprising to see that oversized fashion trends are on the rise. Usually, high fashion is associated with pin-sharp tailoring and…
Romain Tardy (AntiVJ) a réalisé cette superbe installation de VJing sur la façade du Musée d’Archeologie de Toulouse en France. Inspiré par le terme latin « Paganus » en faisant référence aux traditions polythéistes ou indigènes, cette superbe création aux formes et symboles énigmatiques est à découvrir en vidéo.
Mark Holden, the new head of futures at Arena Media, reports back from this week’s Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business.
(TrendHunter.com) Compact speakers are the ideal tech accessory to acquire. These wonderful miniature designs allow you to enjoy and blast your favorite playlists in any location. They travel well and are convenient…
Possibly in an effort to prove it's more than a Chuck E. Cheese for misogynists, Hooters hired Skiver Advertising for its new "Step Into Awesome" ad campaign. The work, including these "Burrito" and "Big Fan" TV spots, emphasizes the food (Hooters recently expanded its menu) and congenial atmosphere instead of just the state of its employees' undress. It also takes a pretty obvious stab at Chipotle in one of the ads. Both ads are disorientingly tasteful, and I guess that's a good thing. It's also good strategy for Hooters, because focusing more on the waitstaff would remind people of the chain's shady hiring practices, among other things. Fitzgerald+CO previously handled the Hooters account.
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In Laurent Faracci’s ideal world, “100% of our digital media would have a call to action.”
After studying effects of brand advertising on e-commerce sites and elsewhere, the U.S. chief strategy and marketing officer for packaged-goods giant Reckitt Benckiser believes that “the return on investment is three times better when you do.”
That’s a back-to-the-future move for CPG marketers, which embraced the “click here” and “enter to win” admonitions of early internet ads but focused more on branding during subsequent decades. Recently, however, they’ve embraced anew the “call to action,” thanks to increased focus on accountability, e-commerce and social interaction. Perhaps most important, the CPG industry, which has long put most of its true marketing budget into promotions, is moving toward offering digital deals.
Newspaper advertising? Does anyone still do it? It seems like a waste, right? Well, not if the creative garners all kinds of notoriety and publicity as Monday’s Game of Thrones ad in the New York Times did.
The HBO ad placed the shadow of a dragon over a two page spread of not-real content. The stories themselves relate to the show. We’re a bit surprised we’re actually writing about a newspaper ad in 2013 but it just goes to show creativity still exists. Even if it is within a dying medium
(TrendHunter.com) Canteens are the perfect Eco-friendly containers that allow you to drink on the go. There are so many alternatives to paper and plastic cups and why not carry an environmentally-friendly container…
(TrendHunter.com) The concept behind samurai fashion is to emulate the noble garments worn by focused fighters that practice the traditional form of combat in Japan. The style and attention to detail has spread…
Steve Rubel, who had been executive vice president for global strategy and insights at Edelman in New York, is being named the agency’s chief content strategist.
A humanidade pode ser dividida entre quem separa ou não o biscoito do recheio. Para muitos, a separação é uma tradição que deve ser respeitada, e quem come tudo junto está cometendo uma heresia. Já para aqueles que separam, resta outra dúvida: Você prefere a parte do biscoito ou do recheio?
São tantas questões que a Oreo quer facilitar o árduo trabalho de separar biscoitos, e criou uma engenhosa máquina em favor do homem, num projeto em conjunto com o físico David Neevel.
A criação da Wieden & Kennedy faz parte da campanha “Cookie vs. Cream” da marca, que promete trazer novos pensadores e engenheiros robóticos comprometidos exclusivamente com o progresso de nossa espécie.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The ELLE Spain March 2013 editorial embraces ornate patterns, embellished textures and vibrant hues for the upcoming spring season. The perfect transition wardrobe, it still retains a bit of the…
Advertising Agency: Thinkmodo, New York City, USA
Creative Directors: James Percelay and Michael Krivicka
Directors: Michael Krivicka & James Percelay
Producers: James Percelay & Michael Krivicka
Camera: Matthew Cady
Well, at least they’re keeping it within family. We’ve been told by sources familiar with the matter that Arnold Worldwide–we hear specifically the Boston office–will take over on the North American unit of Volvo’s portion of digital duties for its parent company, Havas, which has technically worked on the automaker’s biz since the early ’90s via Euro NY.We’ve been told that this is traditional digital work, not the other tidbits including social, etc..
How this affects “client-conflicted” LBi, which also handles digital duties for Volvo, we’re not quite clear. To be honest, this is a clusterfuck, but we can at least confirm the Havas-Arnold move. Regardless, our sources emphasize that this move serves the NA digital biz, not international, which is still handled by LBi and Havas. Once we receive some more clarification on the matter, we’ll holler, but first we need some Advil for the headache.
New Career Opportunities Daily: The best jobs in media.
If you don't plan on eating for a while, check out the video below from the End7 project, dedicated to ending some truly terrifying infections known as "neglected tropical diseases." The clip, called "How to Shock a Celebrity," created by Wunderman U.K., begins by showing you the reactions of several actors and musicians watching footage of tropical-disease sufferers, which you are then able to watch yourself. Admittedly, the term "celebrity" is used a bit loosely here, since few of the featured talents are household names (in America, at least). The term "truly terrifying" is not used loosely. The video is compelling, emotional and deeply troubling. Check it out, and then read more about the celebrities and diseases featured in it after the jump. Hat tip to my friend Suzanne for sharing this on Facebook.
Celebrities featured:
• Emily Blunt (Sara in Looper, Emily in The Devil Wears Prada)
• Eddie Redmayne (Marius in Les Misérables)
• Tom Felton (Draco Malfoy in the Harry Potter series)
• Yvonne Chaka Chaka (South African pop star)
• Tom Hollander (King George III in HBO's John Adams and Cutler Beckett in the last two Pirates of the Caribbean movies)
• Priyanka Chopra (leading Bollywood actress and international recording artist)
Diseases featured:
• Elephantiasis
• Roundworm
• Hookworm
• Whipworm
• Trachoma
• River Blindness
• Snail Fever
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HBO placed this wonderful ad in Monday's New York Times, with the shadow of a dragon looming over two pages of fake stories. It's a shame they couldn't advertise over a real spread—and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution. Check out this Yahoo piece for more on the faux articles, and what they have to do with the show. Via The Denver Egotist.
UPDATE: HBO did something similar to its own building in L.A. (see below). A dragon was also reported to be hovering over IMDB.com on Tuesday. What else have they dragon-shadowed?
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Les équipes de Isabela Rodrigues (Sweety Branding Studio) ont réalisé un nouveau packaging pour la marque de bière fictive « Le Chat ». Avec une liberté totale, le résultat coloré est visuellement magnifique et permet au branding de réellement se démarquer. Plus d’images ans la suite de l’article.
Young digital-media and -marketing firms that have captured millions in venture-capital dollars are turning to more-conservative but no less interested investors: ad-agency holding companies.
After decades of buying and merging on Madison Avenue, the likes of Interpublic Group of Cos., WPP, Publicis Groupe and MDC Partners are investing in technology and software companies.
As with any VC investment, financial ROI is a priority — and, to that end, two standout examples are Interpublic’s stake in Facebook and WPP’s stake in Buddy Media. But these arrangements also offer competitive advantages, such as education about emerging sectors that influence marketing, as well as the ability to customize a company’s product for the agency’s clients.
This week, Nick Rappolt, managing director, Beyond consultancy, arranges a networking dinner, meets Virgin and stakes out Terry Venables.
DreamWorks suffered an earnings loss and talked about staff cuts; a heartwarming YouTube video of a pig rescuing a goat that was fodder for many news outlets was faked; and “American Idol” tries to close the feedback loop on TV hashtags.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
