Mizuno: Golden Box

Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Director: Alexandre Nego Lee, Rodrigo Bombana
Art Director: Fabiano Pinel
Copywriters: Ricardo Dolla
Agency Producer: Mário Coelho
Account Manager: Rafael Barajas
Illustration: Gelmi

Unimed Curitiba: Trap, Dangerous

“What is a delight for you can be a trap for your health.”

“What is a delight for you can be dangerous for your health.”

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Preto Murara
Copywriter: Zé Luís Schmitz
Illustrator: Leonardo Soares

Ralph Lauren hunts agency for B2B marketing

Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business-to-business marketing.

28 Juicy Watermelon Remixes – From Melon Helmets to Liquor Filled Watermelons (TOPLIST)

(TrendHunter.com) There are few foods that can compete with a juicy watermelon on a hot summer day. Made up mostly of water, the ruby red fruit is sweet and refreshing: the perfect snack to quench your thirst. But…

Internet Explorer – Child of the 90?s

Afin de mettre en avant la nouvelle version de leur navigateur Internet Explorer, Microsoft a choisi d’utiliser la nostalgie pour toucher le public avec ce spot « Child of the 90s ». Une série de références qui fait sourire et rappelle à une partie d’entre nous une époque antérieure. A découvrir en vidéo dans la suite.

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Wonderfully Weird Accessories – Jamie Munro Unveils Crazy Jewelry Sure to Make a Statement (VIDEO)

(TrendHunter.com) Crazy jewelry can set you apart and really make an interesting fashion statement.

Inspired by Disney and Tim Burton’s version of Alice and Wonderland, H. Stern made jewelry that some would…

Spanish bank BBVA reviews its global creative business

BBVA, Spain’s second-largest bank, is reviewing its creative agency requirements and looking to appoint a single agency group to handle its global business across all channels.

100 Simple Lighting Solutions – From Colorful Minimalist Lighting to Seamless Origami Lamps (TOPLIST)

(TrendHunter.com) There is nothing worse than entering a room with little to no light and this list of simple lighting solutions will come to the rescue. You no longer have limited options for lighting and instead,…

Hyper Realism Art

Voici les travaux du peintre anglais Simon Hennessey qui nous montre avec ses peintures qu’il a un sens du détail impressionnant. En effet, ces rendus sont hyper-réalistes et visuellement très impactant. Une sélection de ses peintures est à découvrir sur son portfolio et dans la suite de l’article.

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O final da comercial da Coca-Cola no Super Bowl 2013 é você que decide

A Coca-Cola tem se esforçado para transformar seu investimento milionário no intervalo do Super Bowl em experiências interativas. No ano passado, por exemplo, os ursos polares da campanha respondiam de acordo com a participação das pessoas no Facebook.

Em 2013, a marca quer que os consumidores decidam o final do comercial que será exibido no domingo, 3 de fevereiro. Depois de assistir o vídeo acima, você pode votar através do site cokechase.com. Quem deve conseguir a Coca-Cola: Cowboys, showgirls ou badlanders?

Além de ver o final mais votado no intervalo do jogo, as “sabotagens” de cada grupo serão publicadas também no site da campanha, gerando uma série de vídeos e mais conteúdo.

Coca-Cola

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Fundação Cultural de Curitiba: Drawing Classes

Advertising Agency: Master Roma Waiteman, Curitiba, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Director: Rafael Guth
Copywriter: Thiago Gabardo
Illustrator: Magma Image

Man Utd to vie with Spanish clubs for richest club honour

Manchester United’s commercial success is likely to mean that it will soon be competing with Real Madrid and Barcelona for the accolade of the world’s richest football club, according to Deloitte.

ABC MULTI-PLATFORM: Indy website reports 20% growth in December 2012

The Independent website enjoyed a near 20% lift in traffic in the last month of 2012, according to figures released by ABC today, fuelled by the success of its new comments site Independent Voices.

Blooming Up-Skirt Snapshots – The Sophia Banks Crinoline Flowers Series is Slightly Risque (GALLERY)

(TrendHunter.com) Inspired by the colors and volume of flouncy tutu skirts that look as delicate as tissue paper and as vibrant as blossoming blooms, the Sophia Banks Crinoline Flowers photography series is edgy and…

National Citizen Service signs wide-ranging partnership with Bauer Media

National Citizen Service (NCS), the Government’s volunteering scheme for teenagers, has signed a multi-platform partnership with Bauer Media to sponsor content across radio stations such as Kiss, The Hits and Kerrang!

Nestlé recria campanha viral Contrexperience para água Petrópolis no Brasil

A Nestlé decidiu copiar ela mesma, e trouxe para o Brasil a popular campanha da água francesa Contrex. O strip-tease digital acumulou milhões de views em 2011, e no ano passado ganhou uma sequência com incêndio projetado.

A ideia foi adaptada no país para a água Petrópolis, também da Nestlé, pela agência Publicis, e tenta repetir por aqui o sucesso estrangeiro.

No YouTube, a marca precisou se explicar, para aqueles que a acusam de plágio. O problema não é a ideia requentada, mas essa mania de fazer uma superprodução de comercial parecer uma ação espontânea e gravada ao vivo, tanto usada aqui e lá fora nos últimos meses.

Petropolis

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Wonderfully Wavy Buildings – This Futuristic Building Design Comes from Zaha Hadid Architect (GALLERY)

(TrendHunter.com) This futuristic building design is a complex of apartments, offices and leisure facilities proposed for an abandoned site in Belgrade, Serbia. The lot is only 500 meters from the city’s center,…

Posters de filmes ganham versões alternativas

Quantas vezes você já imaginou diferentes versões para o poster de seu filme favorito? Aquela cena que merecia ser registrada, ou uma ideia diferente da história? O site Alternative Movie Posters se tornou uma espécie de comunidade para os criativos do mundo inteiro – inclusive brasileiros – que querem compartilhar suas interpretações dos filmes em ilustrações incríveis. A dica é acessar o site e explorar os cartazes, dos minimalistas aos mais elaborados. É um prato cheio para quem curte cinema e arte.

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14 Wild Creature Kicks – These Animal Shoes Give Your Outfit a Wild Look (TOPLIST)

(TrendHunter.com) When it comes to footwear there are so many ways to liven up your look with this variety of animal shoes. Luckily, the animals are simply the inspiration for the shoe designs, so you won’t be…

Diet Coke revives ‘hunk’ for 30th anniversary celebrations

Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” from its classic TV ads, as part of celebrations to mark the brand’s 30th anniversary.