(TrendHunter.com) The editorial starring model Hanne Bruening for Weltwoche Stil Magazine is set on the island of Mykonos in Greece. Although known for being a party destination, the photoshoot showcases a different…
“PlayStation All-Stars Battle Royale” vai colocar na porrada alguns dos mais famosos personagens do universo PlatStation, e para promover o jogo – que será lançado no mês que vem – a Sony revelou o comercial live-action acima.
A marca diz que existem 23 easter eggs incluídos no vídeo – como a máquina de escrever com caracteres alienígenas – para que os sonystas se divirtam descobrindo as referências.
A criação é da Deutsch Los Angeles.
Post originalmente publicado no Brainstorm #9
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Here is, perhaps, the dumbest Halloween-themed ad you will ever see in your life. It’s cheesy, illogical and, well, just stupid. Yes, it follows the tried and true approach of people helping others when they really shouldn’t but this effort is so lame you can’t even get to the notion it’s supposed to be funny.
Created by aftermarket additive brand Gold Eagle in partnership with crowdsource video company, Poptent, the spot, Chainsaw Psycho, aims to spoof the 1974 cult classic, Chainsaw Massacre. But all we get is further proof crowdsourcing always results in lame-ass, unprofessional work that should never see the light of day.
We are told in developing the ad’s concept, Poptent community member, Matthew Ninaber and his team at High Rise Studio in Ontario aimed to “convey the idea of a ticking time-bomb” and the “need to get a motor started ASAP.”
But, as any normal viewer will conclude after watching this painful, gouge-your eyes-out piece of tripe, the only thing that needs to happen ASAP is for the idiotic doofus in this commercial to get up and run for his life…and for these high Rise Studio guys to never again create another disaster like this in their lives.
A recent report from eMarketer has pegged non-voice mobile usage at 82 minutes per day for 2012, an increase of 51.9 percent over 2011’s 34 minutes per day. This growth is in contrast to slowing time spent online with non-mobile internet connected devices. This year, eMarketer estimates time spent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7% growth in 2011 to 167 minutes per day.
Sadly, marketers’ adoption of mobile as an advertising platform hasn’t kept pace with its growth. While mobile is expected to account for 11.7 percent of time spent online, its share of ad spend will hit just 1.6 percent.
While mobile advertising is expected to grow rapidly in the next few years – eMarketer estimated in September that overall US mobile advertising spending will reach $2.61 billion this year before rising to nearly $12 billion in 2016 – there are some significant barriers that both marketers and ad publishers will have to overcome before the mobile ad spending will achieve parity with the share of time spent by consumers on mobile devices.
In the case of search advertising, for example, the lower likelihood of consumers making purchases on mobile devices – which is reflected by the small footprint that mobile commerce holds in the overall ecommerce market – has forced companies like Google to charge lower rates for mobile search ads.
In the case of display advertising, small screen sizes have limited the ability of display ad publishers like Facebook to serve as many impressions per page view as they might to desktop users.
Despite continued concerns about cord-cutting, time spent watching television continues to increase – growing to an average 278 minutes per day in 2012, up from 274 minutes in 2011 – though TV’s share of the total pie will decrease marginally, by less than 1 percentage point, over the same period.
The largest shift downward continues to come from the print media sector. Time spent with print media will drop to an average 38 minutes per day this year, eMarketer estimates, down from an average 44 minutes per day in 2011. Newspapers will see a drop to an average 22 minutes per day this year, while time spent with print magazines will fall to 16 minutes per day.
Ah, yes. Content Marketing. The current panacea of every marketer’s woes. Snarky as that may sound, content marketing does, indeed, play an increasingly important role in today’s marketing mix. Dovetailing nicely with social media, it provides brands a marketing method that is much less in-your-face and far more informative than traditional advertising.
A new whitepaper, part of the Adrants whitepaper series, from communications firm Moveo posits five “laws” that can aid brands stepping foot into content marketing waters. The whitepaper explores:
Download the whitepaper now to find how how your brand or agency can achieve the most from content marketing.
Ad Age is now accepting submissions for our annual International Agency of the Year award. Entrants can be either a single country office that’s part of a network or a non-U.S. independent shop.
The international winner will be named on Jan. 28, 2013, as part of Ad Age’s annual Agency A-List report honoring the best agencies in adland.
Last year’s winner was TBWA/Hakuhodo in Japan and our runner-up was F/Nazca Saatchi & Saatchi in Brazil.
(TrendHunter.com) Make your smartphone stand at attention when you place it on the Stander iPhone dock designed by Che-Yu Lu. This docking device has a curved back, allowing the phone to rock and stand up on its own….
Young media planners gunning for their first big job should follow the same advice that applies before a big new-business pitch, said Antony Young, CEO at Mindshare North America, in our latest Basics Q&A with a media agency leader.
He also identified the career mistake he sees too many people making — and four lessons of his own mistakes.
Advertising Age: How did you get your first job?
Voici « Summer Barcelona », le titre de cette superbe vidéo tournée par le jeune réalisateur Pau García Laita l’été dernier dans la ville espagnole de Barcelone. Utilisant intelligemment la technique tilt-shift pour montrer la ville catalane comme une miniature, cette création dynamique est à découvrir dans la suite.
Mole was keen to find out more after reading reports that the chain paid just £8.6m in UK corporation tax over a 14-year period, and none in the past three years.
Eu temi pelo futuro da franquia “Iron Man” fora das mãos do Jon Favreau – que agora é “só” produtor – mas como o segundo filme ficou longe da unanimidade, talvez seja um bom sinal a troca na direção.
Hoje a Marvel revelou o primeiro trailer de “Iron Man 3″, depois de fazer muito barulho à toa com um teaser de 17 segundos. O filme estreia no Brasil no dia 3 de maio de 2013.
Post originalmente publicado no Brainstorm #9
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A short while back, I determined that I should probably pen a letter to clients that would be sent to them if I unexpectedly died. A morbid thought, I know. But it is true that, despite our best efforts to the contrary,100% of us will die. The only real question is when. While I am quite sure that I will not care one little bit about advertising when I am dead, I do have a desire to make sure that the agency I own has everything it needs to continue without me. My accountant, my CPA, my wife and my partner all know what I would like them to do. There is actually a solid plan outlined. The only group that does not know my expectations of them are our clients. And they are the group that most needs to be told all will be OK at Proof without me. At least most of them.
To that end, I thought it would be a good idea to draft a letter that announced my unplanned departure from this earth, my overall excitement about heaven and my hope that our clients continue to have the team at Proof be their agency. The last thing I want the team to deal with is unnecessary client concern and rapid client defection — especially when everyone should be focused on grieving my death. (Side bar: I do have a couple of requests for the agency that are not documented. No car-pooling to the funeral. I want a long processional. And I certainly want some post-funeral mentions. Maybe even a monthly happy hour in my name.)
For some reason this untimely-departure-from-earth letter was on my mind as I boarded the final leg home after a four-city, three-night trip. I don’t know why. I certainly am not worried about flying and spend close to 100 days a year in the air. So I don’t know what was driving this line of thinking. I boarded, avoiding all eye contact with people sitting near me. I had my headphones on signaling that I did not want to be pitched for insurance or financial consulting services. The person next to me did not try to start an unnecessary conversation, so all was well. I had my iPad at the ready for 10,000 feet so I could get to work.
Can’t wait to to taste blood when the 4th and final Twilight movie, Breaking Dawn 2, opens? Well, you’re in luck. Thanks to Santa Monica agency Neighbor which teamed with Jamba Juice and Lionsgate, Twilight fans will be able to suck down Berry Bitten, a mixed berry smoothie drink that, well, looks a lot like blood.
The drink and promotional tie in are being promoted to teens and their moms with print placements, banners, social and a Facebook-based sweepstakes that will award one person two tickets to the red carpet Breaking Dawn premiere November 12 in LA with airfare and hotel included. Additionally, 1,000 people two tickets each to 32 different Jamba Juice-sponsored advance screenings November 15 in 18 cities.
Winners also receive a $50 gift card, slap bracelets and poster. Fans enter by Tweeting their photo with a Berry Bitten smoothie and including the hashtag #jambatwilight.
Como muita gente já desconfiava, a agência Komodo é mesmo uma campanha viral do IAB Brasil. A invenção de uma história que tem um fundo de verdade, e expõe a descrença no meio por parte de muitas empresas e marcas no Brasil.
Mesmo atingindo 84 milhões de usuários no país, que é o segundo do mundo que mais fica conectado e utiliza redes sociais, o investimento publicitário na internet ainda é ínfimo se comparado com as mídias “tradicionais”.
O B9 apoia essa campanha e, sabendo que o mercado está recheado do pensamento komodo, promovemos com orgulho a iniciativa do IAB para valorizar a indústria da propaganda digital. O que importa é que a discussão foi instalada. Se muitas pessoas acharam absurda a proposta de uma agência 100% offline, saibam que esse tipo de convicção não fica só na ficção.
Agora, pessoal da conspiração “post pago”, achei que vocês já conhecessem nossa política clara e transparente sobre isso. Temos até uma categoria específica. Não precisamos emitir PI para apoiar o mercado do qual fazemos parte e é de nosso pleno interesse.
Post originalmente publicado no Brainstorm #9
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Young Metopolitans showing their ability to “move the City” on an everyday afternoon to drive attention to the recently launched Mexx Women store in Zürich
Advertising Agency: hipeak BTL, Zurich, Switzerland
Creative Director / Managing Partner: Daniel Rasumowsky
Copywriter / Project Manager: Oliver Scherrer
Production Company: CorpMedia
Voici une campagne très réussie pour AIDS Council et HIV Foundation qui vient d’être lancée en Finlande pour sensibiliser les populations sur les réseaux sociaux. Avec 2 spots vidéos détournant avec talent le principe de la géolocalisation, cette campagne signée McCann Worldgroup Helsinki est à découvrir dans la suite.
(TrendHunter.com) The Button Stapler, designed by Jo Yeon-Jin, has just made your life that much easier. Without the need to actually sew on those miniscule buttons that seem to always be falling off of shirts, they…
Sonic is preparing for a PR-agency review, Ad Age has learned.
As a first step, it has issued a blind conflict check, which means it is circulating a document that masks the name of the client. The document indicates that it is a QSR brand and that an RFI is coming; Ad Age has discerned the client initiating the review is Sonic. Joanne Davis Consulting is supporting the review, according to industry executives.
Reader’s Digest Association is shutting down the bimonthly Healthy Cooking as a standalone magazine and transferring its 516,000 subscribers to the larger Taste of Home, continuing its effort to focus on its big core brands.
Reader’s Digest Association doesn’t plan any layoffs associated with the move and will begin running expanded healthy content in Taste of Home as part of the change, according to Frank Quigley, general manager of Reader’s Digest Milwaukee, the unit that handles both brands. Taste of Home’s section on healthy choices, for example, will double to eight pages.
Health Cooking, which replaced the company’s Light & Tasty magazine in 2008, was profitable, Mr. Quigley added. But advertising had not been strong. “That was not an area where we broke through,” he said.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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