Hasta La Creative!

“If a team is to reach its potential, each player must be willing to subordinate his personal goals to the good of the team.” That’s from Bud Wilkinson, the great coach whose University of Oklahoma teams once won 47 games in a row, the most ever in college football. It hurts as a Nebraska fan to say it, but I really like that quote.

Wilkinson’s exhortation is equally insightful for a customer-centric strategy. The goal of each channel, campaign and product plan must be subordinate to the target of optimizing value with customers. Just as a football team must have the appropriate players and coaching staff to fit its game plan, a firm embracing customer-centricity needs to be aligned with its economic engine.

Some companies will base their earnings on always having the lowest price, superior distribution or being the industry’s innovation leader. No matter how many “we HEART our customers” signs they display, customer-centricity will always be just “nice to have” for these companies; their economic engine enables them to be successful in other ways.

Continue reading at AdAge.com

In advertising, we’re all familiar with the agency pitch process whereby brands put out RFPs and agencies come knocking on the door with their best ideas. Well, one agency, Blue Collar Interactive, is flipping that process on its head with JumpStart, an effort which will offer $100,000 in agency services to the small business that demonstrates the greatest need for a marketing jump start.

That’s right. $100,000 in agency services. Of the offering, Blue Coller Interactive Partner and Account Director Rob McCready said, “It has always been a goal for our agency to make connections with people who believe in hard work and have a clear vision and passion for their business. We realize that it hasn’t been the easiest of economic times for business owners and entrepreneurs, so we want to help energize a passionate business that needs our help by offering $100,000 in agency services. We’re looking for a unique and inspired business who offers a great product or service – a small dog with big fight.”

Business owners are invited to submit the most compelling pitch explaining why their company deserves the $100,000 in-kind prize by Oct. 26, 2012 at: http://www.bluecollarinteractive.com/jumpstart. After the judges select five finalists, the public will vote for their favorite JumpStart business. Entrants must share their business vision, and convey their passion.

So what are you waiting for? Head over to JumpStart and make your pitch.

Watch Adam Ostrow, René Rechtman and Jason Bigler deliver talks and join panel debates at the Changing Advertising Summit.

A ideia de subir uma foto que aparece num vídeo não é totalmente inédita. Mas poucas vezes foi tão divertida.

Lá no Look At This Photograph, a foto do “homenageado” aparece no clipe  Photograph, do Nickelback, e aí já vira piada pronta e ganha um enorme potencial viralizável.

É só escolher uma foto sua ou de um amigo seu e colocar a URL na ferramenta pra ver o resultado. Iniciativa bem-humorada de Murilo Zeneddine e Renato Michalischen.

Prepare-se para receber e mandar aos montes. Boa diversão.

Post originalmente publicado no Brainstorm #9
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