Advertising Agency: Ogilvy & Mather, Prague, Czech Republic
Creative Directors: Will Rust, Tomas Belko
Art Director: Lucie Mikova
Copywriter: Hana Kasakova
Account Handler: Frantisek Mares
URL: www.usa.denon.com/headphones
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director / Copywriter: Adam Reeves
Creative Directors / Art Directors: Danilo Boer, Cesar Finamori
Senior Interactive Producer: David Ross
Executive Producer: Diane Hill
Account Directors: Dhane Scotti, Celeste Pulman
Account Executive: Mallory Ramos
Production Company: Jam3
Dans la lignée de The City of Samba, voici une nouvelle vidéo de Keith Loutit avec ce nouveau court-métrage en time-lapse et technique tilt-shift sur la ville de Singapour. Avec une musique signée « Sepia Productions », le rendu est époustouflant, jouant avec talent sur les différents plans et la profondeur.
The former Dare executives Claire Hynes and Nick Emmel are teaming up to launch an agency called Mr President, which is backed by Dare’s holding company.
Coca-Cola Enterprises is reviewing the UK integrated account for its Appletiser premium soft-drinks brand.
Bacardi, the rum brand, is reviewing its global advertising account, after parting ways with the incumbent on the business Johannes Leonardo.
(TrendHunter.com) The Mikhael Kale Spring 2013 lookbook is filled with whimsically moody imagery that beautifully incapsulates the vibe of the collection itself. The regal ensembles are fit for a noble fairy queen…
The company is also in discussions to create a Playboy-branded beer in Brazil.
The National Black Programming Consortium/BlackPublicMedia.org will work with IAM Advertising to promote its PBS documentary.
(TrendHunter.com) The title of the Sleek Magazine Autumn 2012 editorial quotes lyrics from Nirvana’s ‘Come as You Are’, “Come as You Are, As You Were, As I Want You to Be.” Considering…
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Fabio Brandão
Art Director: Lucas Aguiar
Copywriter: Raul Palhares
Photographer: Max Schendel
Advertising Agency: PeraltaStrawberryFrog, São Paulo, Brazil
Creative Director: Alexandre Peralta
Art Director: Lucas Aguiar and Gustavo Batinga
Photographer: Max Schendel
Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with “more stretch” to fit “more people.” Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.
You know, there’s something really dumb about the latest Samsung ad which trashes Apple fan boys. You’ll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.
Here’s the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don’t have to wait in line to get the new phone. You can get it sent to your home.
Now there’s plenty of people who love to stand in line. We don’t And why would we if we could have our new toy sent to our doorstep.
We agree with some of the Samsung fans, though. Some of the “improvements” are either lame of behind the competition. But the phone, according to reviews, is a good one. So we’re sticking with it. Even if it is fun to see iPhone geeks put in their place.
– The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It’s just too…musical.
– Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he’s an actor playing a part and can endorse whomever the hell he pleases.
– Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand’s first celebrity spokesperson.
– Levi’s has made intelligent use of Flipboard’s by placing mini-catalogs within the app.
– Mayor Bloomberg got his way. The Board of health has approves his request to ban certain sugary drinks from New York City.
– Digital marketing agency HYHN is out with its own social media marketing platform called HYFN8.
É guerra! A Samsung continua transformando a expectativa em torno do iPhone 5 em piada. Desta vez a tiração de sarro acontece nas filas para comprar o smartphone da Apple, com tiradas irônicas a respeito das novidades do novo iPhone.
Ah, e sim, tem até um Galaxy S III no comercial. Todo mundo na fila olha, e fica interessado naquilo que a Samsung alega já ter tudo o que você precisa, assinando com: “A próxima grande coisa já está aqui”.
Obviamente, não aparece marca e nem a fachada de uma Apple Store real, mas não precisa ter mais do que um olho funcionando para entender as referências.
Eu acho tudo muito engraçado, mas nunca serão. No fim das contas, são só celulares, ninguém precisa brigar por aí.
Post originalmente publicado no Brainstorm #9
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Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC’s Jimmy Kimmel Live.
Part of the brand’s Honda Loves You Back effort, the car maker took note of the band’s Fight to Keep video which featured the band recording, performing and shooting in the band members’ Accord, CR-V and Fit.
The stunt began when Honda hired a few actors and rented a hotel ballroom for the band to perform for a few hundred Honda executives. But an “emergency meeting” kept all but two from showing up. What started off as the worst gig ever quickly turned into the best gig of the band’s career when they learned that Honda arranged for them to be on Kimmel.
Not a bad break for a band looking to make one.
(TrendHunter.com) The How to Spend it Magazine September 2012 editorial is filled with fashion inspiration for the fall season. It showcases an eclectic range of styles not only to appeal to many different women, but…
The promotion is not entirely unexpected for the hard-charging Ms. Yaccarino, who had previously run just cable and digital ad sales.
Battle Born tem tudo para fã de Killers nenhum botar defeito: os refrões grandiosos já pensados nas multidões que vão berrá-los nos estádios, as letras aventureiras de Brandon Flowers, os hits certeiros que com certeza vão pipocar nas rádios pelos próximos dois anos e a produção impecável que deixa tudo límpido, cristalino e tremendo nos fones de ouvido e nas caixas de som.
Quanto às músicas, a maioria delas é ótima, e trazem tatuadas em seu DNA o típico som do Killers. Mas por incrível que pareça, este é o grande problema do disco.
Por ser exatamente o que as pessoas esperam, Battle Born soa como a repetição de uma fórmula.
Parece que alguém inventou um aplicativo chamado The Killers Song Generator e deu OK.
As músicas são novas, mas parece que você já ouviu todas elas antes.
Claro que são boas, eles ainda são os Killers. A grande questão é que eles parecem ter ficado tão preocupados em impressionar na produção apoteótica que se esqueceram de dar atenção às próprias músicas. Por causa disso, o disco é um grande mais do mesmo.
Justiça seja feita, isso não significa que seja ruim. Ao contrário, é longe disso. Runaways foi a escolha perfeita para o primeiro single. Flesh and Bone é a introdução que vai arrebatar as multidões no início de cada show da nova turnê e The Rising Tide tem aquela característica super legal de ir melhorando a cada nova audição.
Por outro lado, coisas como The Way It Was são intragáveis. É tão brega, mas tão brega que se fosse cantada em português poderia fazer parte do repertório do Luan Santana.
Aí a gente pensa que essa é a mesma banda que fez Read My Mind, dois discos atrás. Fica difícil não sentir um pouquinho de decepção. Aquilo sim era uma balada de respeito, e o Killers sempre foi muito bom em impressionar com esse tipo de coisa.
É uma banda que acostumou os fãs a esperar novidades e ousadias de um álbum para o outro. O salto de Hot Fuss para Sam’s Town é gigante, e de Sam’s Town para Day & Age também. Independentemente de qual dos três é o seu preferido, é inegável que eles todos têm pegada, ousadia e trouxeram novidades em relação ao anterior. E é isso que falta em Battle Born.
O disco é bom? Claro que é. “Mais do mesmo” de uma coisa boa não tem como virar uma coisa ruim. Mas faltou punch, nada faz seu coração bater mais forte.
E, em se tratando de Killers, isso era o mínimo a se esperar.
Post originalmente publicado no Brainstorm #9
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