Alexander Lebedev charged over TV brawl

Alexander Lebedev, the Russian backer of the Independent and London Evening Standard, has been charged with “hooliganism motivated by political hatred”, a year after he threw a punch at a property developer on a TV show.

Why consumers can bank on brand equity

Companies of all sizes are starting to embrace the ‘social bonds’ investment model, which brings consumers greater engagement with brands they already like.

Animal Gamer Persona Portraits – Ferret Video Game Characters are Extremely Cute (GALLERY)

(TrendHunter.com) Combining a love for video games with a love for furry critters, Russian artist Amales takes some of gaming’s most hard core personalities and gives them a cute makeover in her ferret video game…

In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop


Kellogg's is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet.

Kraft kicks off pan-European Toblerone review

Toblerone, the Kraft Foods-owned chocolate brand, is talking to agencies about its pan-European ad account.

Yakult launches digital advertising review

Yakult is seeking an agency to handle its pan-European digital account. The review is being handled in-house.

Daimler in agency talks over Smart car relaunch

Smart, the Daimler-owned car marque, is reviewing its advertising arrangements across Europe as it seeks to relaunch the brand.

Carling calls £10m ad pitch

Carling is reviewing its £10 million advertising account.

Sorceress Schoolgirl Photoshoots – The Black Magazine Issue 17 Editorial Deals in the Dark Arts (GALLERY)

(TrendHunter.com) Fall is here and Halloween is just around the corner, so it is only appropriate that the Black Magazine Issue 17 editorial is as dark and moody as it is. As though taking a page from the cult…

FedEx: Puzzle Boxes

Advertising Agency: School Of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Eleni Georgeou, Scott Steidl

Submerged Sea Houses – Urban Reef by Jason deCaires Taylor Hopes to Become Alternate Fish Habitats (GALLERY)

(TrendHunter.com) Urban Reef by Jason deCaires Taylor is yet another endeavor to colonize the deep sea as though it were above ground. Instead of swarms of people, or people as they would be living in the home, these…

Rohan Avriti: Creeper, Lift, Staircase

3 creeper

2 lift

1 staircase

“Surprisingly private property.”

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriter: Sraman Majumdar
Account Management: Deepika Tiwari, Sneha Ramachandran, Gulshan Bharadwaj
Other credits: Vijaykumar

Ford: Don’t Text While Driving

dont text while driving

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Saurabh Dawar, Amitav Misra
Copywriter: Smriti Shadra
Art Director / Illustrator: Chandni Jain

25S Surround Congress Action

The Real News takes us inside the 25S protest in Madrid. Spanish protesters are attempting to encircle the seat of government and are demanding an end to austerity and conservative rule. Police have responded with a heavy hand and the Spanish government has labeled the largely unemployed masses as coup plotters.

Read more on Adbusters.org

Lingerie Workout Editorials – The H&M Magazine ‘Let’s Get Physical’ Photoshoot Stars Saskia de Brauw (GALLERY)

(TrendHunter.com) If women worked out in their lingerie like model Saskia de Brauw does in the H&M Magazine ‘Let’s Get Physical’ editorial, more men would make it a priority to hit the gym as…

Taco Bell Embarks on Media-Agency Search


The business had been handled by Interpublic's DraftFCB, Taco Bell's lead agency, and it is understood the agency would not participate in the review.

Coca-Cola FM: Magazine Amplifier

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

Advertising Agency: JWT, Brazil

British Chamber of Commerce: Business Run

britsih chamber of commerce

Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Richard Copping, Anthony Tham
Copywriter: Juggi Ramakrishnan
Producer: Amarjeet Kaur
Production: Lunar Films
Post Production: Black Magic, Critica, Hogarth
DOP: Allan Myles
Sound: The Gunnery
Stock Images: Getty/Corbis
Account Managers: Stephen Mangham, Eugenia Tan

Romantic Widow Photoshoots – The ELLE Mexico ‘Fall in Love’ Editorial Stars Joanna Jonsson (GALLERY)

(TrendHunter.com) Elite model Joanna Jonsson channels her inner widow for the ELLE Mexico ‘Fall in Love’ editorial. Granted, she isn’t the typical widow. First of all, she is scantily clad. Second…

Submerged Luxury Nightclubs – Check out The World’s First Underwater Music Club in the Maldives (GALLERY)

(TrendHunter.com) Head just 500 meters offshore and then six meters below sea level off the coast of the Indian Ocean to see the world’s first underwater music club, Subsix. This stunning piece of architecture…