In remembrance of that terrible day 11 years ago, a group of students from the Miami Ad School in New York have painted the memorial message, “Live For Today 9/11” on the street at three crosswalk locations in New York City; Soho, the financial district and Williamsburg, Brooklyn.
Alfonso Batalla est un photographe espagnol qui propose dans ses clichés des architectures délabrées et abandonnées dans lesquelles il introduit un objet insolite. Il réalise des images très réussies voulant représenter la confrontation entre la réalité et l’imaginaire. Une série très créative à découvrir dans la suite.
(TrendHunter.com) The Didier Faustino ‘Love Me Tender’ chair design is not the spongy, soft, cushioned love-seat you might have imagined if you were to just read the title. However, the title holds true…
A total of 25 talk shows have arrived since "Dr. Phil" began in September 2002, including the new "Steve Harvey," "Jeff Probst" and "Ricki Lake" shows.
This has been a big year for LGBT advertising and media, and the nominees for this year's GLAAD Amplifier Awards honor some of the new brands and campaigns that have made headlines for risking backlash in order to appeal to gay and gay-friendly consumers.
It’s become standard far in toilet advertising to present the crapper as some sort of fashion design object without which your life would be incomplete. In this Kohler campaign, which is an extremely strange mashup between pointlessly pompous fashion ad and bad porn movie, we are, apparently, being told it’s cool to take a shit in full view of our neighbors.
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| THE ORIGINAL? IKEA “Need space?” – 2010 Source : Cannes Lions SHORTLIST Agency : TBWA Istanbul (Turkey) |
LESS ORIGINAL Banque Atlantique “Prêt Scolaire” – 2012 Source : Pigedepub et CreativeandMoving Agency : Unknown (Cameroon) |
Já fizemos um BRAINCAST sobre tirar ideias da gaveta, mas afinal, de onde elas surgem? A ciência tem até explicação para o surgimento dos chamados lampejos criativos, mas fazê-los aparecer na nossa cabeça certamente exige muito mais do que equações matemáticas.
No Braincast 33, Carlos Merigo, Saulo Mileti, Bruno Tozzini (DM9DDB) e Hugo Rodrigues (Publicis) discutem as melhores maneiras de se promover e estimular o pensamento criativo, se as reuniões de brainstorm realmente funcionam, além de dicas práticas e experiências pessoais.
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Apple's debut of its redesigned iPhone will again test its high-stakes strategy of once-a-year upgrades for a product that accounts for about 70% of the company's profits.
Google Ventures is backing rich-media ad platform Republic Project a Series A round that also includes participation from 500 Startups, Venture51, Ludlow Ventures, and Tremor Video co-founder Andrew Reis.
Coca-Cola has officially re-entered Myanmar. Cuba and North Korea are only countries where it does not operate.
O eBay estreou nova campanha para promover seu aplicativo mobile, e a facilidade de encontrar e comprar o que quiser em qualquer lugar.
A criação da Venables Bell & Partners conta com três filmes. O principal, acima, mostra uma mulher com habilidades heróicas para conseguir uma bolsa. Abaixo, uma tragédia com o cachorro destruidor de vestido e o casal comprando “coisas” pro bebê.
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(TrendHunter.com) Highly welcoming of light, the Shakin Stevens House by Matt Gibson is an architectural gem.
With its cubic motif, the house pushes boundaries in the notion of structures that is welcoming of green…
Facebook's recent troubles, like those at Groupon and Zynga, do not mark the end of social marketing's importance and value. They are the beginning.
Outro dia mostramos por aqui a página da Johnnie Walker no Facebook, que muda a foto de capa conforme o usuário dá um refresh. Uma outra ideia, bem parecida, é a da Zaraguza Digital, da Eslovênia. A diferença está nas imagens que aparecem na foto de capa, produzidas em tempo real na própria agência, ou como eles mesmos definiram, é uma integração do escritório offline com a página do Facebook online.
Esta página possibilita que os criativos da Zaraguza possam interagir de maneira diferenciada com os clientes e fãs, que além de acompanhar tudo o que rola na agência, também podem participar sugerindo mensagens.
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L’agence Mother a imaginé cette campagne très réussie pour le programme de partage de vélos à New York appelé BikeNYC. Rappelant la place des cyclistes au sein de la ville, cette série très réussie d’affiches encourage les habitants et les touristes à se servir de ce moyen de transport. Plus dans la suite.
He made a name for himself when he got a call from Richard Branson after complaining about Virgin’s poor quality airline food, but now advertising’s answer to Victor Meldrew, Oli Beale, creative at Mother London, is back with a new compliant.
Camelot has released a press ad showcasing winning British Olympic and Paralympic athletes, and explaining how the nation has supported them by playing the National Lottery.
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