Hasta La Creative!

(TrendHunter.com) In J.J. Abrams Revolution TV series, a global blackout leaves the entire world without power and plunges humanity back into the dark ages. Although the show is complete science-fiction, the same…

Lançamentos de grandes filmes sempre rendem boas campanhas. Skyfall, a 23a. aventura de James Bond, é um exemplo. Na semana passada, o Merigo mostrou o comercial da Coca-Cola Zero, Unlock the 007 in You. Hoje, depois de muito zum-zum-zum, a Heineken está lançando oficialmente Crack The Case, uma campanha interativa que integra televisão, impresso e digital em torno do filme. Na trama, James Bond (Daniel Craig) e Sévérine (a nova Bond girl Bérénice Marlohe) estão em um trem na Sibéria.

A experiência imersiva, em forma de game no Facebook, convida o usuário a dizer seu nome, gênero e até dá a opção de fazer o upload de uma foto (ou continuar com uma identidade secreta). Em seguida, a Bond girl irá passar duas missões, que são relativamente simples e envolvem a maleta de James Bond. O jogo é todo em primeira pessoa.

Para quem é fã da série, vale prestar atenção nos filmes para descobrir algumas referências, como o ovo Fabergé usado em Moscou Contra 007 e Goldeneye.

A produção é da Wieden+Kennedy Amsterdam.

Post originalmente publicado no Brainstorm #9
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