Can Romney Make North Carolina More Uncomfortable for Democrats?


New Romney campaign video plays up bad economy in state hosting Democratic convention.

YOUTUBE KLUBI #15 – Game on.

This week the theme is games, on screen and off, and a few extra bits too great to pass up. Enjoy.
First up is brief history of video games with all vision and sound provided by the games themselves.

Next is a time-lapse showing the conversion necessary a few weeks ago when the LA Clippers, Lakers and Kings where all […]

Top Gear Auto Service by Makani Creatives

24×7 Car Service. Anywhere

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director / Illustrator: Tushar Mane
Copywriter: Sachin Padave
Additional Credits: Rohit Sawant

 

 

 

Yog Sutra – For A Healthy Sexual Life by Publicis Mumbai

Advertising Agency: Publicis Communications, Mumbai, India
Creative Director: Ashish Khazanchi
Art Director: Anant Singarwadi
Copywriter: Anant Singarwadi
Additional Credits: Sudhakar Chalke

ALEC Tries to Salvage Brand as Members Exit to Protect Their Own

Corporations are backing away as controversy increases; chairman acknowledges "mission creep."

Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies


Is there some method to the insurance-ad inundation? This chart from Bluefin Labs says yes.

Romney Outpaced Obama in Fundraising Last Month


Mitt Romney outpaced Barack Obama in fundraising last month, but still has catching up to do.

Get Your Brand Off the Screen and Into the Third Dimension


Marketers are fixated on screens, when they need to focus on offering a real 3-D product experience.

From one country to another / Une idée qui se projette d’un pays à l’autre

shadow2006 shadow2007
THE ORIGINAL?
Steamlight – 2006
Agency : Saatchi & Saatchi Bangkok (Thailand)
LESS ORIGINAL
Maglite – 2007
Agency : Young & Rubicam (Singapore)

How are Aussies using social media?

Would you like to know who is using social media in Australia? Thanks to the recently released Yellow Social Media Report for 2012 we now have a thorough overview on who, how and why Aussie consumers and businesses are using social media.
The report is highly detailed and a great insight into understanding the social scene in […]

Dark Places and experimental geography – Interview with Neal White

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One of the current interests of the Office involves an ‘overt research’ that attempts to build up an alternative and experimental knowledge source about the UK’s “Dark Places”, the labs and facilities of advanced technological development which are often (purposefully or not) concealed, secret or inaccessible to the public continue

Best of VIVID Light

Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.
I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming […]

Logic Is the Enemy of a Successful Brand Name


There's a method to the madness of a seemingly meaningless moniker.

Why Magazines Deserve More Ad Revenue Than They’re Getting


Ad agencies and clients are unfairly bundling magazines with newspapers as "print," making it hard for successful publications to get ads.

Mount Rushmore… and more / Au féminin pluriel

rushmore2006 rushmore2009
THE ORIGINAL?
Maggi Ready Made Soups – 2006
“If only women spent less time cooking”
Agency : Mc Cann Erickson Bucharest (Romania)
LESS ORIGINAL
Philips Satinelle Ice – 2009
“Waste time waxing or do semething else”
Agency : DDB Buenos Aires (Argentina)

AdTech digital data summit sees joint Publicis team

We got some great news coming from the upcoming AdTech data summit at The Hilton. A joint Publicis team consisting of Aaron Michie (Zenith Optimedia), Phil Zohrab (Performics) and myself (Mojo) have submitted a paper and will be part of the event on July 18. Given there were a solid 100 submission, we are quite chuffed.

In […]

FutureEverybody, the art of participatory technologies

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This year’s edition of the FutureEverything festival in Manchester brought a well-known and much discussed phenomenon to the fore: participatory culture. From Wikileaks to Iceland’s crowd-sourced constitution, to the Arab Spring, participatory technologies have demonstrated their powerful political potential. The world of culture is harnessing the same connected energies with projects that involve citizen scientists cataloging celestial bodies in the Milky Way galaxy, crowd-curated photo exhibitions and of course the many projects created by artists and designers who either directly use collective action or bring it under a new light continue

Don’t Let Your Process Get the Best of You


More than a rigid work-flow process, agencies need a culture that knows how to work together, and can adapt quickly to change.

#A.I.L – artists in laboratories, episode 3

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Howard Boland is in the studio today. The artist and mathematician co-founded C-LAB, an interdisciplinary art platform that explores the meaning and idiosyncrasies of the organic and the synthetic life.

7 years ago, I interviewed them about cacti that grow human hair and interstellar plant species. The radio programme catches up with their current interests, mostly magnetic nanoparticles and bacteria that might or might not smell like bananas continue

TEDx Sydney

Having attended the inspirational marathon that is TEDx Sydney I had planned to write a personal summary of impressins and thoughts. Rather than dwelling on why I haven’t written it yet – because it certainly wasn’t due to a lack of quality talks on stage and chats in the break – I am taking the […]