The Mobile Landscape: What Creative Agencies Need to Know

Join Google on Tues, June 19th at 4pm ET/1pm PT, for a 45 minute LIVE conversation with Wook Chung and Nate Racklyeft of Google’s Mobile Product Team!

Wook and Nate will discuss the key technology issues around Mobile and strategies for creatives to drive success now.

Creatives worldwide can join Hangout on Air: youtube.com/creativesandbox

There’s a special opportunity for a maximum of 8 leading creative agencies who have done work in Mobile or are planning a special push in the arena, to reserve a spot on screen in the Hangout with Wook and Nate, available on a first come basis. Contact Jeff Sundheim (jsundheim at google.com) to check availability.

Michael Goldberg Leaves Porter Novelli for Deutsch, New York


After a brief stint in public relations, Michael Goldberg is headed back to the creative agency world with a new post as partner and chief marketing officer at Deutsch, New York.

The ‘farmification’ of a joystick factory

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Designer Lisa Ma traveled to a joystick factory located in one of the suburbs of Shenzhen. She spent several weeks with the factory workers, sleeping in dorms, sharing their meals in the canteen, making friends.

Because most of these young factory workers come from a farming background and because joysticks might well become obsolete soon, she proposed to the factory owners that they would allow the joystick makers to work part-time in a nearby farm. She called the experiment ‘Farmification’ – using farming to keep the factory community together when work dwindles continue

Mercedes-Benz: Intelligent Light System, Surround System, Distance Control

Advertising Agency: Jung Von Matt, Vienna, Austria
Chief Creative Officer: Andreas Putz
Executive Creative Director: Volkmar Weiss, Thomas Niederdorfer
Creative Director: Volkmar Weiss, Thomas Niederdorfer
Copywriter: Christian Suntinger, Thomas Niederdorfer
Art Director: Stefan Mayer, Volkmar Weiss
Photographer: Jork Weismann
Illustrator: Thomas Haitzinger
Account Supervisor: Josef Koinig
Advertiser’s Supervisor: Michael Oblasser
Account Manager: Judith Zingerle


Fashion’s a Factor at the Licensing Expo


Fashion brands finally are attending the International Licensing Expo, looking for retail partners, with Hasbro actually leading the way.

Fundação Hemocentro de Brasília: Blood Balloon

Advertising agency: Grey141, Sao Paulo, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Copywriter: Celso Alfieri
Art Director: Celso Alfieri
Photographer: Mauricio Nahas
Art Buyer: Daniele Sampaio
Account Supervisor: Stelio Carvalho, Adriana Matos
Approval: Carmem Lobo


Could Colbert Be Sweden’s First Non-Swede @Sweden Tweeter?


In what sounds like a cool idea to boost tourism, Sweden has handed over its Twitter handle, @sweden, to a different Swedish citizen each week. And then Stephen Colbert pointed out a few shortcomings.

UNA Onlus: Hate

Advertising Agency: JWT, Milan, Italy
Director: Luca Lucini


Beyond Beaches: Mexico Takes New Tack for Tourism


Secretary of Tourism Gloria Guevara's goal is for Mexico, No. 10 among the top 10 international travel destinations, to climb to the fifth slot by 2018, passing the U.K. at No. 6 and knocking off current No. 5, Italy.

Hasbro Puzzle: Chasing, Hitchhiking, Hunting, Training

“How persistent are you?”

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit


Nanoblock: Worm, Deer, Cat, Dog, Gorilla

“The smaller the blocks, the better the detail.”

Advertising Agency: Team Detroit, United States of America
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Director: Luis Erazo
Copywriter: Dan Marvin
Photographer: Stock


Gomes da Costa: Fresh Fish

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Advertising Agency: JWT, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Roberto Fernandez, Ricardo John
Copywriter: Marlon Zanatti
Art Director: Lucas Aguiar
Art Buyer: Renata Sayão
Illustration: Luis Roberto
Photographer: Régis Fernandez
Account Management: Fernanda Antonelli, Luciana Rodrigues, Bruno Yantob, Gustavo Nobre
Media: Ezra Geld, Aline Moda, João Dabbur, Amaury Magalhães
Planning: Fernand Alphen
Graphic Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia


San Francisco Zoo: Elephant, Bear, Birds

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Advertising School: Academy of Art University, San Francisco, USA
Creative Directors: Mark Edwards, Trevor Hubbard
Art Director / Copywriter: Stephanie Sullivan


Rage mobile by RK Swamy BBDO, New Delhi

Mobile Tracker’ is a unique feature that helps the owner of the mobile phone easily track his or her lost phone.

Advertising Agency: R K Swamy BBDO, Delhi, India
Creative Director / Art Director / Copywriter: Ajay Saini
Creative Group Head / Art Director: Amit Banik

 

Switch to organic food. While you can. By Thought Blurb.

Switch to organic food. While you can.

Advertising Agency: Thought Blurb, Mumbai, India
Creative Director / Art Director: Razia Kunj
Copywriter: Paresh K, Vinod Kunj
Illustrator: Abhinav Kafare
Photographer: Sandeep Patil
Digital Retouching: Jomi

 

New Apps Abound and Old Brands Return


The 2012 Licensing Expo sees the return of Coke and the Postal Service, '50 Shades of Gray' rushing to market and new apps in droves.

Close Up: Garlic, Fish, Cheese

“No one needs to know what you’ve been eating.”

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: Fernando Nobre
Art Director: Daniela Albuquerque
Copywriter: Pedro Pedreira
Illustrator: Manipula
Photographer: Manipula
Additional credits:
Executive Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Producer: José Francisco Ressutti Jr, João Albertini


Asics: Pizza, Cake

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: Fernando Nobre
Art Director: Lindsei Barros, Daniel Massih
Illustrator: Éder Suria
Executive Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Producer: José Francisco Ressutti Jr, João Albertini


BIC Bond: Cloth Button, Teapot

“Whatever life breaks up.”

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Roberto Ulhoa
Photographer: Denis Sitta
Executive Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Producer: José Francisco Ressutti Jr, João Albertini


Decompressing: Cleaned, Ironed, Delivered

DECOMPRESSING is a dry-cleaning service company that comes to your place to pick-up your laundry and brin git back to you, cleaned and ironed, within 48 hours. To introduce this new service, we slid this flyer under prospects’ doors to invite them to experiment directly the simplicity of the service.

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Copywriter: Bertrand Gillet
Art Director: Olivier Hommez
Photographer: Nicolas Descottes
Art Buyers: Barbara Chevalier, Isabelle Jaubert
Retouching: La souris sur le gâteau