May
10
Carlsberg Team Talk
Posted in: Uncategorized
May
10
HP: Panda, Rocker, Elephant
Posted in: Uncategorized
Advertising Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cedric Moutaud
Photographer: Joseph Ford
May
10
Wander and Wonder
Posted in: UncategorizedUn travail réussi par le photographe Jeremy Blincoe, installé à Melbourne. Il exprime et capture dans cette très belle série intitulée “Wander and Wonder”, l’innocence de l’enfance à travers des mise en scènes sombres en pleine nature. A découvrir dans la suite.
Previously on Fubiz
May
10
Migration to Windows 7 viral video
Posted in: Uncategorized
May
10
Top 50 Trends of the Week (May 9) – From Geometric Cutout Pants to Minimalist Superhero Posters (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the week of May 9th, these are the Top 50 trends, which include Geometric Cutout Pants, Underwater Hotels (UPDATE) and Buggy Body Inks. The rankings are based on hundreds of thousands of views and…
May
10
Check check
Posted in: UncategorizedAdvertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon
Via [DubaiLynx]
May
10
Enviromental Wildlife Trust: Lighter, Golf ball, Bottle top
Posted in: Uncategorized
The Endangered Wildlife Trust is registered as a Non-profit Organisation operating out of South Africa. Their founding vision is to save threatened wildlife, their habitats and ecosystems, and to educate surrounding communities and the general public. To alert the South African public to the plight of coastal birds due to excessive littering, they commissioned TBWA\Hunt\Lascaris to design a print and poster campaign highlighting the effects of this pollution. The following campaign of pictures, of birds that have literally been killed by litter that they have ingested, is accompanied by the line “If you don’t pick it up they will”. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address. The images show the birds’ bodies decaying around the rubbish inside them, visually demonstrating how our litter outlasts our wildlife. Readers are then driven to www.ewt.org.za to find out how they can help.
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye
May
10
Colgate Dental Floss: Finger, Tongue, Toothpick
Posted in: Uncategorized
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua
May
10
The Social-Media Style Guide
Posted in: Uncategorized
A brand's style guide is more important than ever, and it is in dire need of innovation in order to humanize a brand voice, something that people can truly connect to online and offline. We need to revisit our core and modernize our story, how we present it and how we intend to be perceived, setting the tone for engagement and resulting activity.
May
10
Gurus Should Spend Less Time Talking, More Time Listening
Posted in: Uncategorized
May
10
MDC CEO on Spending Sprees, Selling Potential and Why U.S. Is Best
Posted in: Uncategorized
NEW YORK (AdAge.com) — After five years of laying low, MDC Partners in recent months has bought several little-known outfits: an analytics firm called Communifx; social-media agency Attention Partners; experiential-marketing firm Team Enterprises; two PR firms, Sloane & Co. and Allison & Partners; and more are coming in other areas such as media services. And it's not stopping anytime soon.
May
10
Agency.com Struggles to Win Back Its Good Name
Posted in: UncategorizedNEW YORK (AdAge.com) — Five years ago, Agency.com was a premiere interactive brand, the fourth-largest of its kind in the country. Fast forward to today and it's been passed by names such as R/GA and AKQA, new entrants such as SapientNitro and traditional ad powerhouses such as EuroRSCG, which has successfully integrated its digital offering. It's hard to pinpoint exactly what went wrong, probably because Agency.com has been plagued by a string of problems.
May
10
As Vegas Comes Back, Hard Rock Repositions
Posted in: Uncategorized
NEW YORK (AdAge.com) — The Hard Rock Hotel & Casino in Vegas has always been a bit of a renegade. Located a couple of blocks off the legendary, resort-packed Las Vegas strip, the Hard Rock never seemed to want to be part of that Las Vegas. But that's changing, sort of.
May
10
Facebook Poised to Take #8232;Geo-Networking Mainstream
Posted in: Uncategorized
NEW YORK (AdAge.com) — This could — finally — be the year of mobile marketing. But not exactly in the ways first predicted. The combination of location and social networking — once confined to tiny players like Foursquare, Gowalla, MyTown, Whrrl, Loopt and others — is about to get massive scale in the form of Facebook, which as of last month had 450 million users and is adding a million new users each day.
May
10
The Right Way to Make Your Social-Media Mea Culpa
Posted in: UncategorizedNEW YORK (AdAge.com) — In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.
May
10
Magazines’ Pitch to Marketers: Our Ads Will Work — We Promise
Posted in: Uncategorized
NEW YORK (AdAge.com) — Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work.
May
10
Viewer-Engagement Rankings Signal Change for TV Industry
Posted in: Uncategorized
May
10
Ad for Alzheimer’s Association
Posted in: UncategorizedCreative Director: Anusheela Saha
Copywriter: Swapan Seth
May
10
Stealthy Cleavage Covers – The Cami Secret is Perfect for Busty Businesswomen (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) I have a love-hate relationship with the Cami Secret. I love it because it is a clever solution to the age-old problem of how to moderate cleavage–which is the same reason I hate it.
The Cami Secret…
May
10
Pringles: Help the Overshares
Posted in: Uncategorized
Embora seja uma marca com bons atributos para poder ousar no marketing, a Pringles é uma marca que não tem muito costume de inovar na comunicação. Mas, dessa vez, nos Estados Unidos, ela protagoniza uma inteligente campanha digital: Help the Overshares.
Todos nós, que vivenciamos as mídias sociais, sabemos que existe muita gente (amigos, inclusive) que abusa e compartilha coisa demais, principalmente aquilo que é desnecessário e irrelevante.
Pensando nisso, foi desenvolvido um botão para Facebook, que eles, da Pringles, chamaram de “overshare” – um alerta a esses colegas chatos e desocupados.
No site da campanha a pessoa consegue baixar o botão “overshare” para o Facebook (ele ficará ao lado do botão de comentar as atividades dos amigos). Assim, é possível avisar os “malas” que eles estão exagerando no compartilhamento e uso da rede social.
Entre um aviso e outro, dá para criar camisetas com frases irônicas, além da possibilidade de enviar um manual virtual com dicas como: “pensar antes de digitar”, “arrumar coisas legais para fazer”, enfim.
A simpatia pela marca é tão grande, que a página oficial da Pringles no Facebook já conta com mais de 3 milhões de fãs.
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