May
27
Directgov’s Mike Hoban to join Confused.com as CMO
Posted in: UncategorizedLONDON – Confused.com has hired Directgov marketer Mike Hoban to be its first chief marketing officer.
May
27
Comment on Conqueror Paper: Colours of India by Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Conqueror Paper: Colours of India — Topsy.com
Posted in: Uncategorized[…] This post was mentioned on Twitter by Leandro, ibelieveinadv. ibelieveinadv said: Conqueror Paper: Colours of India: http://www.ibelieveinadv.com/2010/05/conqueror-paper-colours-of-india/ […]
May
27
Stereotypical Imagery Detracts From Inspirational Article
Posted in: Uncategorized
I was flipping through my wife's issue of People magazine when I ran into an article about a Mexican-born executive who grew up in an orphanage and, now that she is successful, created an organization that raises funds to help orphanages in Mexico similar to the one she grew up in. It is an inspiring story. But they dressed the kids stereotypically.
May
27
Sky to broadcast National Sevens Series
Posted in: UncategorizedLONDON – Sky Sports has agreed a deal with Ultimate Rugby Sevens (UR7s) to broadcast this summer’s inaugural National Sevens Series.
May
27
Comment on Conqueror Paper: Colours of India by Conqueror Paper: Colours of India | Simple, effective and affordable small business marketing
Posted in: Uncategorized[…] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress […]
May
27
Has the Internet’s Level Playing Field Finally Arrived?
Posted in: Uncategorized
Over the past 12 months, there has been a blossoming of new technology platforms and services that give smaller e-merchants many of the tools heretofore only available to big guys
May
27
Comment on Tzabar Travel Agency: Bath, Kitchen, TV by Tweets that mention Tzabar Travel Agency: Bath, Kitchen, TV: — Topsy.com
Posted in: Uncategorized[…] This post was mentioned on Twitter by Ben Sky, Communication News and Per Call, ibelieveinadv. ibelieveinadv said: Tzabar Travel Agency: Bath, Kitchen, TV: http://www.ibelieveinadv.com/2010/05/tzabar-travel-agency-bath-kitchen-tv/ […]
May
27
Brandhouse Drive Dry: A Life Wrecked
Posted in: Uncategorized
Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009
May
27
Tzabar Travel Agency: Bath, Kitchen, TV
Posted in: Uncategorized Take your relationship a step backwards
Tzabar Romantic
Vacations for couples
1-700-500-600
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov
May
27
Buff Einstein Gets GMC Sued
Posted in: Uncategorized
Looks like Einstein-based humor is … wait for it … relative. (Bad joke, worse science.) Last fall, GM ran a four-page spread in People's "Sexiest Man" issue for the Terrain. It featured the head of Albert Einstein grafted onto the body of a shirtless hunk. The Hebrew University of Jerusalem wasn't amused.
May
27
A TV Show to Love, About Finding Love on TV
Posted in: Uncategorized
"Lost" has bid a final farewell, leaving a trail of undercooked allegories in its wake. "Glee" now feels the need to include three teachable moments ("tolerance is cool!") per episode. David Simon has barred everyone but Anne Rice and Drew Brees from watching "Treme," because viewers just can't love New Orleans as much and as hard as his supremely annoying characters do. "Justified" and "Breaking Bad" are nearing the end of their seasonal runs; "Mad Men" isn't due back until late July. So what's left to fill this gaping void in our lives, the one we've tried unsuccessfully in the past to fill with family and/or handheld electronic devices?
May
27
Agencies react to Howell’s imminent departure from ITV
Posted in: UncategorizedLONDON – Today’s announcement that former ad man Rupert Howell is set to leave his pivotal commercial role at ITV after failing to secure the top job has been met with little surprise in medialand, and most believe the broadcaster is well-positioned to move forward.
May
27
Royal Mail overhauls its change-of-address data
Posted in: UncategorizedLONDON – Royal Mail has revamped its National Change-of-Address (NCOA) offering by expanding the service to incorporate more responsive data.
May
27
Comment on Bayer Aspirin Cafiaspirin: Ex-Wife’s Lawyer, Boss’s jokes, Teenage daughter’s boyfriend by Rory
Posted in: UncategorizedNot sure I actually get it.
May
27
Volkswagen: Digital Automotive Space
Posted in: Uncategorized
Seguindo a onda de algumas marcas que começaram a apostar em estratégias de presença no requisitado tablet da Apple, a Volkswagen decidiu lançar uma e-Branded Magazine (revista virtual da marca) especialmente desenhada para o iPad. O título da nova publicação digital é DAS, as siglas de “Digital Automotive Space“.
O aplicativo, cujos conteúdos se atualizarão a cada três meses, abrigará informações sobre a VW que não são conhecidas habitualmente pela grande massa de consumidores. A primeira edição da DAS será dedicada ao modelo Touareg, tendo como principal objetivo proporcionar uma nova experiência de interação da montadora com seus clientes mais especiais.
A agência holandesa Readerhouse Brand Media foi a encarregada de desenvolver o aplicativo, direcionado para todo o mercado europeu.
Via W&V
May
27
CREATIVE STRATEGY – Has the death of direct mail been exaggerated?
Posted in: UncategorizedIn this post-digital age, the former darling of the direct marketing ball, mail, now sits forlorn with a blank dance card, writes Simon S Kershaw.
May
27
Holiday-Themed Queer Weddings – Pinkee and Pony Seal the Deal in a Cemetery (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Pinkee and Pony went ahead and made it official with a full-on Dia de los Muertos-themed wedding, and it all went down in a cemetery. I believe the Bible has a word for this: “badass.”
The wedding was…
May
27
Initiative hires Bentall to boost direct offering
Posted in: UncategorizedLONDON – Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
May
27
Chewing in Venice
Posted in: UncategorizedUne superbe série par l’artiste luxembourgeoise Simone Decker intitulée “Chewing in Venice”. Une mise en scène originale et XXL de chewing-gum à différents endroits dans la ville de Venise, en Italie. Plus d’images de son travail dans la suite de l’article.
Previously on Fubiz
May
27
Skateistan
Posted in: Uncategorized
Em meados de 2009, o fotógrafo Noah Abrams viajou para o Afeganistão. Você já deve imaginar que seu trabalho tinha a ver com guerra ou os efeitos dela, ou ainda das condições precárias de vida em uma cidade planejada para 200 mil pessoas, onde hoje vivem 5 milhões.
Ainda que isso fique evidente nas fotos, Noah tinha outro objetivo com suas lentes: capturar a emergente cena de skate no Afeganistão. Intitulado “Skateistan”, o trabalho se integra com outra produção, a de um documentário sobre a escola de mesmo nome, que une skate e educação em Kabul.
Você pode ver o trailer do documentário abaixo, e não deixe de conferir as fotos no site noahabrams.com. O fotógrafo revela que mais do que garotos e seus brinquedos, o que encontrou foi um sopro de vida no país destruído pelas bombas.
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