LONDON – General Motors-owned car marque Chevrolet is launching a digital campaign to promote its first branded music tour, featuring “pop-up” concerts at venues chosen by consumers.
LONDON – Comparethemarket.com has launched the latest ad in the Comparrthemeerkat.com series, in an effort to leverage the fame of its star meerkat characters.
LONDON – The Feel Good Drinks Company has increased pressure on rival Britvic in the on-trade channel, by securing a deal with major chain that has ditched Britvic’s J2O.
LONDON – More than 300,000 iPads were sold during the product’s first day in US stores, Apple has confirmed.
LONDON – The Office of Fair Trading should investigate the impact of council-funded free newspapers on regional media, says a committee of MPs.
Après Infinity Citizen, voici cette vidéo conçue à nouveau par le studio japonais Wow. Présentée dans le cadre du Basel World 2010 (le mondial de l’horlogerie et de la bijouterie), on y découvre l’horizon et le paysage urbain en constante évolution. A découvrir dans la suite.
LONDON – Patek Philippe, the luxury Swiss timepiece brand, has rolled out a global print ad campaign to highlight the company’s values.
LONDON – Tetley’s, the ale brand, has launched a new campaign featuring its iconic Huntsman figure, first used more than 50 years ago.
New will it blend viral video campaign with the iPad.
If you are an iPad lover, this video can hurt you…
Advertiser: Blendtech
New crazy viral video campaign for Old Spice with NFL player Terry Crews.
Advertiser: Old Spice Odor Blocker Body Was
Click Images To Enlarge
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Komal Bedi Sohal
Copywriter: Shahir Zag, Komal Bedi Sohal
Advertiser’s Supervisor: Samir Idichchou
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub, Souha Khouri
Art Director: Komal Bedi Sohal, Shahir Zag
Illustrator: Céline Artigau
Via [Dubai Lynx]
(TrendHunter.com) James Dean looks, graffiti jewelry and all-American style. Today we hunt: STREETWEAR COUTURE – The Gillette Guide to Street Fashion.
10. If you love Johm Travolta’s bad boy looks in the movie Grease,…
(TrendHunter.com) For the day of April 5th, these are the Top 20 trends, which include Belligerent Greeting Cards, Quirky Food Artistry and Surreal Floatographs. The rankings are based on hundreds of thousands of views…
O Lollapalooza resolveu, nesse ano, não revelar o lineup do festival de uma só vez, ou ainda ficar liberando nomes de bandas de forma homeopática. Ao invés disso, criaram uma espécie de Roletrando: uma letra por vez, e pedindo para que as pessoas tentem descobrir através do Facebook e Twitter.
É uma pena que quem descobre não ganhe nada, mas ainda assim é uma brincadeira divertida. Por enquanto somente as letras “O”, “S”, “R” e “I” foram reveladas.
Post originalmente publicado no Brainstorm #9
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Après l’étonnant concept du magazine numérique Mag+, voici sa déclinaison dans le réel avec le magazine Popular Science sur iPad. Une approche segmentée et dotée de nombreuses iconographies, devellopé par le groupe de médias suédois Bonnier et le studio anglais Berg.
“Beware of the evil food. Alka Seltzer.”
Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado
A tecnologia adaptada para a nova campanha da Citröen é de total responsabilidade da Americhip, a mesma que em 2009 apresentou ao mundo o primeiro uso do conceito “Video in Print”, numa criação para a Pepsi.
A Amerchip se autodenomina “líder em marketing multisensorial”, e está disposta a surpreender anunciantes e veículos de comunicação com seus constantes desenvolvimentos.
No caso do “Video in Print“, está é a segunda montadora a utilizar a tecnologia, depois da Renault.
Via Culture Buzz
“Goodyear Truck. All our support to your business.”
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stafano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Valeria Villari
Photographer: Artout
Published: April 2010
The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Published: February 2010
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