Hasta La Creative!

Tambour, Israel’s largest paint retailer took over the entire Boulevard,painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.

Yesterday, Eilat’s Mayor and Tambour’s CEO launched the campaignand cut the ribbon opposite one of the boulevard’s main hotels.
In a city where parking spaces are few and expensive, Tambour’s initiative is very welcome.
In Israel there are several distinct colors to mark parking regulations:

Red-White = no parking
Blue-White = paying parking
Rainbow parking = free parking for everyone!

Credits
Name of project: Rainbow Parking = Free Parking
Client: Tambour
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Feb. 2010
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi

div class=”imageleft”img alt=”verizon_red_dress.jpg” src=”http://www.adrants.com/images/verizon_red_dress.jpg” width=”150″ height=”262″ //div

Sexy red dress and YouTube on a horse. Short dress and “more coverage” in the same ad an oxymoron?
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div class=”imageleft”a href=”http://www.adrants.com/images/FiestaMoveChp2Agents.jpg”img alt=”FiestaMoveChp2Agents.jpg” src=”http://www.adrants.com/images/FiestaMoveChp2Agents-thumb.jpg” width=”150″ height=”100″ //a/div

Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally.
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div class=”imageleft”a href=”http://www.adrants.com/images/hyundai_lipstick_lesbian.jpg”img alt=”hyundai_lipstick_lesbian.jpg” src=”http://www.adrants.com/images/hyundai_lipstick_lesbian-thumb.jpg” width=”150″ height=”84″ //a/div

It seems Americans really are a bunch of hypocrite
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a href=”http://feedads.g.doubleclick.net/~a/rtPPS5cUGtsA-dUiMP3z8GPw_l0/1/da”img src=”http://feedads.g.doubleclick.net/~a/rtPPS5cUGtsA-dUiMP3z8GPw_l0/1/di” border=”0″ ismap=”true”/img/a/p

Você deve estar cansado de ouvir que o digital abriu possibilidades infinitas para muitas empresas.

Só que, mais do que isso, o digital está causando uma revolução comercial.

Eu explico.

Na vanguarda de uma tendência que promete se consolidar, alguns varejistas estão mirando a mobilidade como um meio capaz de melhorar o envolvimento com seus clientes e, consequentemente, aumentar a lucratividade.

Em uma iniciativa inovadora, a butique Norma Kamali, em Nova Iorque, anunciou que seus clientes poderão comprar suas peças através do celular.

Apontando a câmera do dispositivo para o produto desejado, o celular habilitará informações úteis sobre o produto e um link para pagamento virtual.

Sabe onde é que eu vi mais vantagem? Não importa o horário. O cliente vai poder encomendar  e/ou efetuar suas compras mesmo à noite, quando a flagship da Norma Kamali estiver fechada.

É o aperfeiçoamento da utilização dos códigos bidimensionais.

:: Com fonte do NYT

NEW YORK (AdAge.com) — Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges.

div class=”imageleft”a href=”http://www.adrants.com/images/foursquare_obsession.jpg”img alt=”foursquare_obsession.jpg” src=”http://www.adrants.com/images/foursquare_obsession-thumb.jpg” width=”150″ height=”105″ //a/div

PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It’s a disease.
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Découverte du travail de l’artiste américain Charles Clary, en provenance du Tennessee. Un travail intéressant autour du papier et des formes organiques. De nombreux clichés à découvrir dans la suite, comme ces superbes installations et peintures murales en papier découpés.

Previously on Fubiz

• Paper War
• Oktavilla
• Veasyble

div class=”imageleft”img alt=”skoda_glass_harp.jpg” src=”http://www.adrants.com/images/skoda_glass_harp.jpg” width=”150″ height=”84″ //div

While this looks totally unreal, this guy can, apparently, turn water-filled glasses into a full orchestral masterpiece.
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LONDON – Merlin Entertainments Group has appointed JPMH to handle the digital advertising for its Legoland Discovery Centres attractions.