Mar
09
Government sites to be hit by web rules
Posted in: UncategorizedLONDON – Government websites look set to be hit hardest by plans to strengthen digital marketing regulation.
Mar
09
Topshop extends brand with cosmetics range
Posted in: UncategorizedLONDON – Fashion retailer Topshop is to roll out a make-up range as part of ambitious plans to expand its brand.
Mar
09
Paddy Power forced to shelve plans to run ‘offensive’ TV spot
Posted in: UncategorizedLONDON – Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.
Mar
09
Parmalat Panna Chef: Chef Jobs
Posted in: Uncategorized
Mar
09
Reynolds Campaign
Posted in: UncategorizedUne direction artistique percutante avec ces lignes et le jeu autour d’un double mot. Une campagne sobre de JWT Dubai, afin de montrer la finesse d’écriture des “stylos à billes” de la marque Reynolds. Une illustration de Tarek Samaan démontrant la baseline : For fine lines.
Previously on Fubiz
Mar
09
Feltrinelli Editore: Glattauer, Hamerow
Posted in: Uncategorized
Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
Published: January, 2010
Mar
09
Decoration of a London train station by Homebase
Posted in: UncategorizedWhat a surprise in this video for the londonian commuters arriving at Carlisle Station when they saw the station decorated as a house.
Advertiser: Homebase
Agency: Leo Burnett London
It remembers me the gurilla marketing operation for Ikea in the street in NY, no?
Advertiser: Ikea
Mar
09
Logorama Oscar best animated short film full video
Posted in: UncategorizedAs I presented you a few months ago, the Logorama animated video has won an Oscar for best animated film.
You can watch the full Logorama video here.
Advertiser: Logorama
Mar
09
Hilton ad push to focus on McClaren F1 sponsorship
Posted in: UncategorizedLONDON – Hilton Hotels is to ramp up its UK marketing activity with its biggest campaign for several years.
Mar
09
Why Apple’s Oscar Ad Won’t Go Viral
Posted in: Uncategorized
NEW YORK (AdAge.com) — Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web.
Mar
09
Top 20 Trends of the Day (Mar 8) – From Gentlemanly Headwear to Wonderland Baking (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of March 8th, these are the Top 20 trends, which include Gentlemanly Headwear, Flowering Bodice Gowns and Dangerously Low Necklines. The rankings are based on hundreds of thousands of views…
Mar
09
Gender-Switching Designers – J.W. Anderson’s ‘Saints and Assassins’ Includes Womenswear (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The J.W. Anderson ‘Saints and Assassins’ collection really does involve a bit of ‘sex-switching.’ He is introducing womenswear to his collection.
With hints of both romance and edginess in his designs,…
Mar
09
Co-op £60m media review sparked by Somerfield takeover
Posted in: UncategorizedLONDON – The Co-operative Group is reviewing its £60m media planning and buying account, following its acquisition of Somerfield and the Britannia Building Society.
Mar
08
Dark Fairy Taletography – The Morbid Photo Manipulation of Larissa Kulik (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Russian artist Larissa Kulik’s body of work is absolutely stunning. This artist manipulates photos to create her artwork, which tell a tall story. Combining goth fashion with ideas and inspirations from…
Mar
08
Light Birds
Posted in: UncategorizedUne belle installation permanente avec ces oiseaux de lumières présents à l’hôtel Neptuno de Valence. Conçu par le designer espagnol Josean Vilar : il s’agit d’éléments en 3D, suspendus depuis le plafond, projetant un effet visuel dans le patio. Plus d’images dans la suite.
Previously on Fubiz
Mar
08
Carlsberg promove encontro de consumidores com a equipe de futebol da Inglaterra
Posted in: Uncategorized
Uma boa recompensa faz toda a diferença na hora de uma promo obter sucesso.
Neste mês, a Carlsberg começou a oferecer aos consumidores ingleses uma oportunidade única de conhecer pessoalmente a equipe de futebol da Inglaterra, e entregar a eles uma mensagem de incentivo para a Copa do Mundo da África.
Infelizmente não há nenhuma diferenciação na mecânica de participação (enviar vídeos “criativos” pelo site), mas meios explorados para divulgar a promo e convidar o púbico, como o brand channel no YT, provavelmente serão capazes de envolver vários participantes e interessados pelo prêmio.
Cerca de 2 milhões de packs temáticas da promo serão impressas até a Copa do Mundo, época em que o “England Team Talk” deve chegar ao fim.
Por que a gente não pensou nisso antes, né?!
Mar
08
The tape that went places
Posted in: UncategorizedClick Image To Enlarge
Advertising Agency: Wunderman, Dubai
Via [AdsOfTheWorld]
Mar
08
CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis
Posted in: Uncategorized
You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly.
Mar
08
Smelly coïncidence? / Ça pue la vieille coïncidence
Posted in: Uncategorized| THE ORIGINAL? Scholl “shoe deodorant” TV Commercial – 1992 Source : Culturepub.fr Agency : Young & Rubicam (Argentina) |
LESS ORIGINAL : Citroën C3 TV Commercial – 2006 Source : Culturepub.fr Agency : Euro RSCG Dusseldorf (Germany) |
| Trouver une telle similitude c’est vraiment le pied! Difficile de croire à une totale coïncidence… tellement ça sent mauvais. Et merci @Solenne pour la trouvaille! (via Facebook) |
1 people like this post.
Mar
08
Activision Blizzard Drops Crispin From ‘Guitar Hero,’ Taps TBWA
Posted in: Uncategorized
NEW YORK (AdAge.com) — Activision Blizzard has yanked creative duties for its "Guitar Hero" franchise from MDC Partners' Crispin Porter & Bogusky, tapping Omnicom Group's TBWA/Chiat/Day to market the games going forward.
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