Hasta La Creative!

Agency: PerceptGulf FZ, Dubai
Executive Creative Director: Prashant Sankhe
Copywriter: Wayne Fernandes
Art Director: Makrand Meshram
Retoucher: Ratheesh Radhakrishnan

(TrendHunter.com) When I first stumbled upon these French anti-smoking ads, I thought it was some sort of prank or gimmick — very similar to that fake Sprite ad that went viral a few months ago. But alas, this one is a…

Um dia desses eu assisti “30 Dias de Noite”, filme baseado na HQ criada por Steve Niles, que se passa em Barrow, uma pequena cidade no Alaska que passa exatas quatro semanas sem ver a luz do sol durante o inverno.

Lá em Barrow, as pessoas são atacadas por vampiros alucinados, mas na vida real elas bebem Tropicana. Isso porque a nova campanha da bebida, pertencente a PepsiCo., resolveu levar o “sol” para os habitantes de Inuvik, no Ártico Canadense depois de 31 dias no escuro.

A cidade, de apenas 3500 moradores, presenciou a subida de um balão de hélio com 36 pés de altura, para iluminar o local, celebrar a volta do sol, e claro, beber Tropicana. Ação foi realizada no dia 9 de janeiro, e registrada em estilo documental, da início a campanha chamada “Brighter Mornings for Brighter Days”.

O comercial de 1 minuto ainda assina com a página da marca no Facebook, e promete conteúdo extra na internet sobre os acontecimentos e reações em Inuvik, no que a agência chama de “expedition marketing”.

A criação é da BBDO Canada, com produção da Film Group e Radke Film.

| Via AgencySpy

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

div class=”imageleft”a href=”http://www.adrants.com/images/paris_hilton_brazil_beer.jpg”img alt=”paris_hilton_brazil_beer.jpg” src=”http://www.adrants.com/images/paris_hilton_brazil_beer-thumb.jpg” width=”150″ height=”82″ //a/div

A Brazilian beer campaign has sparked no less than three investigations into the campaign. It’s too “sensual.” It encourages excessive consumption. It’s sexist and disrespectful to women.
pa href=”http://feedads.g.doubleclick.net/~a/ygz_U4n6u0C2AKL01JlW4DE_Jd4/0/da”img src=”http://feedads.g.doubleclick.net/~a/ygz_U4n6u0C2AKL01JlW4DE_Jd4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ygz_U4n6u0C2AKL01JlW4DE_Jd4/1/da”img src=”http://feedads.g.doubleclick.net/~a/ygz_U4n6u0C2AKL01JlW4DE_Jd4/1/di” border=”0″ ismap=”true”/img/a/p

In the world of advertising, there are so many different shops and all with a unique selling point; so many that one might feel like a kid in a candy store — a bit overloaded. Here are some things to consider when looking at several different agencies for an internship or job.

Are you looking for work? Do you hate your current job? Check out our job listing and you might find something new and different and wonderful and better.
pa href=”http://feedads.g.doubleclick.net/~a/lxS_nJRUGzwDxDd0lvgVDYBBWfY/0/da”img src=”http://feedads.g.doubleclick.net/~a/lxS_nJRUGzwDxDd0lvgVDYBBWfY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/lxS_nJRUGzwDxDd0lvgVDYBBWfY/1/da”img src=”http://feedads.g.doubleclick.net/~a/lxS_nJRUGzwDxDd0lvgVDYBBWfY/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”friskies_adventureland.jpg” src=”http://www.adrants.com/images/friskies_adventureland.jpg” width=”150″ height=”84″ //div

Damn. If only our dinner could take us on a trip like the cat in this Avrett Free Ginsberg-created Friskies commercial embarks upon.
pa href=”http://feedads.g.doubleclick.net/~a/CN70X2B4PxOc8SglcVzqj5RQbOI/0/da”img src=”http://feedads.g.doubleclick.net/~a/CN70X2B4PxOc8SglcVzqj5RQbOI/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/CN70X2B4PxOc8SglcVzqj5RQbOI/1/da”img src=”http://feedads.g.doubleclick.net/~a/CN70X2B4PxOc8SglcVzqj5RQbOI/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/mullen_glass_door_tim_vaccarino.jpg”img alt=”mullen_glass_door_tim_vaccarino.jpg” src=”http://www.adrants.com/images/mullen_glass_door_tim_vaccarino-thumb.jpg” width=”150″ height=”111″ //a/div

At one time or another, we’ve all been in a hurry to make a flight to an important new business presentation.
pa href=”http://feedads.g.doubleclick.net/~a/WWqFO-AIV1O9BaEXnZ2SSOKkS6o/0/da”img src=”http://feedads.g.doubleclick.net/~a/WWqFO-AIV1O9BaEXnZ2SSOKkS6o/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WWqFO-AIV1O9BaEXnZ2SSOKkS6o/1/da”img src=”http://feedads.g.doubleclick.net/~a/WWqFO-AIV1O9BaEXnZ2SSOKkS6o/1/di” border=”0″ ismap=”true”/img/a/p

This guy’s foot has an obsession with his other foot in this video. New kind of fetichism?

It remembers me this good video for Orgasm fetichism.

Advertiser: Skoda
Agency: Leagas Delanay

div class=”imageleft”a href=”http://www.adrants.com/images/spring_break_boob.jpg”img alt=”spring_break_boob.jpg” src=”http://www.adrants.com/images/spring_break_boob-thumb.jpg” width=”150″ height=”149″ //a/div

The annual ritual of Spring Break is upon us and, like a migrating bird, the communities which host this drunkfest change with the wind.
pa href=”http://feedads.g.doubleclick.net/~a/jAAW8YR0YATTjd-nt1_kYjtdeHs/0/da”img src=”http://feedads.g.doubleclick.net/~a/jAAW8YR0YATTjd-nt1_kYjtdeHs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/jAAW8YR0YATTjd-nt1_kYjtdeHs/1/da”img src=”http://feedads.g.doubleclick.net/~a/jAAW8YR0YATTjd-nt1_kYjtdeHs/1/di” border=”0″ ismap=”true”/img/a/p