The tension between projection of ego and alienation avoidance is a powerful dilemma for most young Chinese. One focus group quote says it all: "I would love an uber-sexy motorcycle but, you know, I don't want any trouble with the police." Given this conflict, digital liberation is manna from heaven, despite the snooping of 50,000 net police. The anonymity of new media is a blank canvas for self-expression.
Une chaise originale et inattendue, entièrement fabriqué à partir de 10 000 pailles. Son nom : Clutch Chair, sorte de clin d’oeil à notre culture jetable. Cette chaise a été sélectionnée par Zaha Hadid au Noise Festeval 2008. Plus d’images dans la suite.
Portfolio de Scott Jarvie.
(TrendHunter.com) One half of the fabulous and envelope pushing design duo that makes up Heatherette, Richie Rich is starting a new venture; namely, his own label.
A*Muse is a collaboration between muse Pamela Anderson,…
NEW YORK (AdAge.com) — Nielsen Media Research's core business — TV ratings — is up for grabs. The Coalition for Innovative Media Measurement, a consortium of the top media companies, ad-buying agencies and marketers was formally announced by 14 of Nielsen's biggest clients as a way to to "provide various constituents of the media business to develop better metrics," said Alan Wurtzel, NBC Universal's research president.
Imagine telling an extremely intricate story in a few minutes, something like War and Peace (560,000 words, or approximately 1,400 pages in paperback). Better yet, condense the events of your Labor Day weekend into three tweets on Twitter (420 characters including spaces). Neither of these tasks seem plausible. What about telling an interesting, coherent and compelling story on film in exactly one minute?
The odds don’t sound any better, do they?
To the directors that compete in Filminute: The International One-Minute Film Festival, producing a film that is exactly 60-seconds long is an extraordinary challenge and opportunity to put their best creative, editing and storytelling skills to the test against a global talent pool.
Haven’t heard of it? That’s not too surprising considering that the festival is just eclipsing its third birthday. Although the festival is relatively young, the competition and notoriety have increased exponentially.
A jury (consisting of international superstars from film, art, communication, and literary disciplines) is given the responsibility of judging the entries and awarding The Best Filminute and five commendations. The People’s Choice Award is voted on by a global audience of film fans.
The Filminute festival was the inspiration of Canadian film-maker, John Ketchum, and is now considered one of the largest film festivals in the world when considering audience reach and participation. “We accept fiction, animation, documentary and fan films – the focus being on story,” explains Ketchum. “The best one-minute films will resonate beyond one minute. These are films that we expect to affect viewers the same way any great film would.”
Filmminute 2009 is set to run the entire month of September. If the competition evolves as expected, it will reach more than 94 countries and the Top 25 films will accrue at least 3 million minutes of viewing time.
The jury is required to grade each film using the same standards that would be expected for full-length films, which is a difficult task considering the Top 25 films can be viewed in under 15-minutes. Although this year’s competitors have been determined, 2010 is coming fast. Preparation is key, and judging by this year’s entries, there’s no such thing as “too much time”
Unless, of course, it’s 61-seconds.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.
Apparently, color–blind workplaces are only in the United States.
I give you the Microsoft photo. Microsoft’s U.S. Web site features a picture of an Asian male, a black male, and a white female. Microsoft’s Poland site has an Asian male, a white male, and a white female. Wait a minute, something seems familiar. Right, the photo is the same. Well, except for one thing: The face of the black male is now white! What is this cosmetic miracle Microsoft tapped into? It’s no miracle, it’s an act of Photoshop, poorly executed.
Microsoft altered the image on the front page of its Web site in the Poland marketplace when it removed the black man’s face in the photo and replaced it with a white man’s. No other patches of skin were altered, meaning the man’s hand, also in the photo, was left untouched. Now, one can joke that man is English and drives on the passenger side and one can even remark that the image does not spit on racial harmony, but in fact, “[It] symbolizes [sic] interracial harmony,” as Vijay, a commenter from the PhotoshopDisasters blog, wrote. A source on CNET said the model switch might have been influenced in light of the “racially homogeneous” market in Poland. Realistically, though, no one will ever know what happened or whose hands it may have slipped past.
Now that the photo has been publicly scrutinized, what is being done? How will Microsoft get their image back? The reality is, whether we like it or not, certain demographics are racially skewed and the advertiser has to adjust messages according to demographics. It’s also the advertiser’s job (now pay attention here, it may be a bit shocking) to make sure such adjustments are done cleanly, tastefully, and, above all, without the knowledge of the uninvolved. For example, do you want to see the woman fold herself in the top-half of the box just before the magician saws it in half, or do you want to marvel at the wonder of magic dust?
Care to probe more? Take a closer look at the laptop in the image. That’s a Mac, right?
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
(TrendHunter.com) This site just made me OMG out loud. Twice! HotChicksPickingUpDogShit.com is probably one of the most hilarious website concepts I’ve seen in a while.
The photo blog is right up there with ‘Goths in…
(TrendHunter.com) Audrina Patridge is the cover girl for Maxim’s October issue. Inside the magazine, the reality TV star (wth lightened locks!) is also photographed doing some sexy but strange things.
Audrina Patridge’s…
It is not much of a stretch to say that search committees see only the shadows that agencies cast on the wall, not the material reality behind them. They see beautiful work and analogous solutions that the agency has created for others. They see these shadows most often without the benefit of the material sensation of their dimensional forms: the combination of talent that actually created the work.
A Utah-based ad agency is launching an awards show with the aim of looking for the "worst in advertising." Crowell Advertising, Salt Lake City, Utah, has kicked off The Tracy Awards.
SAN FRANCISCO (AdAge.com) — Given that innovation is the only sustainable advantage these days, advertisers need to allocate at least 10% of their marketing budget to foster it, even in these economically challenged times, said former eBay and Best Buy CMO Mike Linton, who spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit here yesterday.
The Wild Things are joining the fight against childhood weight and obesity problems. In a new PSA campaign, characters from the upcoming theatrical movie "Where the Wild Things Are" encourage children and their families to lead healthy lifestyles. The PSAs, created pro bono by Warner Bros. Pictures, are a of continuation of the successful Childhood Obesity Prevention campaign launched in 2005 by the U.S. Department of Health and Human Services and the Ad Council.
(TrendHunter.com) You can’t hold Lady Gaga down, even when she’s all tied up and bound. The mega star showcases her wild side with an eye-catching photo shoot by legendary Japanese photographer Nobuyoshi Araki in vol. 3…
LONDON – Photographers, art directors and other adland figures last night gathered at the opening of the Campaign Photo Awards exhibition.
Of course I watched "Melrose Place" during its first incarnation. So did you. Every Wednesday night, my apartmentmates and I would turn off the phone, slip some roofies into the dog's ground chuck and set about channeling our inner careerist trollop. We'd banter about Amanda's short-skirted guile and Dr. Michael's blithe villainy. During commercial breaks, we'd express feelings of deep self-loathing. Now, The CW has reimagined this, uh, classic of trash TV.
Une magnifique campagne déclinée en près de 9 visuels, pour la compagnie d’avion et de voyages Tame Ecuador Airlines. Une idée de l’agence La Facultad avec une création axée sur l’évasion et la pluralité des genres : sport, culture, tradition ou musique.
With the idiotic goal of getting three spots in the USA Today Super Bowl Ad Meter, Doritos will air three consumer-created commercials in the Super Bowl this year.
MILAN – Santander has announced that it is switching its sponsorship partnership from McLaren Mercedes to rival Ferrari from the start of the 2010 season.
MILAN – Santander has announced that it is switching its sponsorship partnership from McLaren Mercedes to rival Ferrari from the start of the 2010 season, thereby ending its association with Lewis Hamilton.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
