Hasta La Creative!

div class=”imageleft”a href=”http://www.adrants.com/images/sands_super_bowl_2010_ad_study.jpg”img alt=”sands_super_bowl_2010_ad_study.jpg” src=”http://www.adrants.com/images/sands_super_bowl_2010_ad_study-thumb.jpg” width=”150″ height=”243″ //a/div

What most Super Bowl ad results studies fail to address is the true effectiveness of the ad. In other words, did it sell stuff for the brand?
pa href=”http://feedads.g.doubleclick.net/~a/VvHD7O6SPTpFNcc3lSSj3HaWd0w/0/da”img src=”http://feedads.g.doubleclick.net/~a/VvHD7O6SPTpFNcc3lSSj3HaWd0w/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/VvHD7O6SPTpFNcc3lSSj3HaWd0w/1/da”img src=”http://feedads.g.doubleclick.net/~a/VvHD7O6SPTpFNcc3lSSj3HaWd0w/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”teleflora_motorola.jpg” src=”http://www.adrants.com/images/teleflora_motorola.jpg” width=”150″ height=”232″ //div

Now this is our kind of Super Bowl commercial survey.
pa href=”http://feedads.g.doubleclick.net/~a/ypHlaN2rIo8TgYGuj-R3BucqkCE/0/da”img src=”http://feedads.g.doubleclick.net/~a/ypHlaN2rIo8TgYGuj-R3BucqkCE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ypHlaN2rIo8TgYGuj-R3BucqkCE/1/da”img src=”http://feedads.g.doubleclick.net/~a/ypHlaN2rIo8TgYGuj-R3BucqkCE/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”yotvata_sleepwalker.jpg” src=”http://www.adrants.com/images/yotvata_sleepwalker.jpg” width=”150″ height=”73″ //div

So yea. Another copycat accusation.
pa href=”http://feedads.g.doubleclick.net/~a/70HsiNcMyZqHwwLB5FF5TZcCI-8/0/da”img src=”http://feedads.g.doubleclick.net/~a/70HsiNcMyZqHwwLB5FF5TZcCI-8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/70HsiNcMyZqHwwLB5FF5TZcCI-8/1/da”img src=”http://feedads.g.doubleclick.net/~a/70HsiNcMyZqHwwLB5FF5TZcCI-8/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/super_bowl_2010.gif”img alt=”super_bowl_2010.gif” src=”http://www.adrants.com/images/super_bowl_2010-thumb.gif” width=”150″ height=”67″/a/div

Check out Whose Voice is That? It’s all about celebrity voiceovers and they’ve just posted a Super Bowl commercial roundup that looks at ten classic Super Bowl spots making great use of the narrator and/or voiceover.
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a href=”http://feedads.g.doubleclick.net/~a/S6hxLWhD9JRP2qAVhTC1VI8gaj8/1/da”img src=”http://feedads.g.doubleclick.net/~a/S6hxLWhD9JRP2qAVhTC1VI8gaj8/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”raging_grannies.jpg” src=”http://www.adrants.com/images/raging_grannies.jpg” width=”150″ height=”112″ //div

Really. It does. According to Raging Grannies who whipped together a little anti-CBS sentiment for the networks decision to accept the Time Tebow ad but not ads for other causes such as MoveOn or The Light.
pa href=”http://feedads.g.doubleclick.net/~a/SatxI4K36n2IV3cMdI9JVobTU9A/0/da”img src=”http://feedads.g.doubleclick.net/~a/SatxI4K36n2IV3cMdI9JVobTU9A/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/SatxI4K36n2IV3cMdI9JVobTU9A/1/da”img src=”http://feedads.g.doubleclick.net/~a/SatxI4K36n2IV3cMdI9JVobTU9A/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/super_bowl_2010.gif”img alt=”super_bowl_2010.gif” src=”http://www.adrants.com/images/super_bowl_2010-thumb.gif” width=”150″ height=”67″/a/div

As Sunday approaches I sit here with mixed emotions about Super Bowl advertising. Should I care because it’s my job? Should I just enjoy the game like the rest of the world and boycott the lame ass idiocy that attempts to pass as advertising?
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a href=”http://feedads.g.doubleclick.net/~a/gujtnT-bc7luLHITySuc6iOF830/1/da”img src=”http://feedads.g.doubleclick.net/~a/gujtnT-bc7luLHITySuc6iOF830/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/troy_polamalu.jpg”img alt=”troy_polamalu.jpg” src=”http://www.adrants.com/images/troy_polamalu-thumb.jpg” width=”150″ height=”84″ //a/div

Love a good (that’s a relative term, of course) Groundhog Day joke?
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a href=”http://feedads.g.doubleclick.net/~a/0Scz4VFpwVuV9T2V4kh2aYr0Jds/1/da”img src=”http://feedads.g.doubleclick.net/~a/0Scz4VFpwVuV9T2V4kh2aYr0Jds/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/ManCrunch.jpg”img alt=”ManCrunch.jpg” src=”http://www.adrants.com/images/ManCrunch-thumb.jpg” width=”150″ height=”84″ //a/div

So now that CBS has OK’d the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action.
pa href=”http://feedads.g.doubleclick.net/~a/uvxAGQDri1zJ5hlGxc9_uAeu3JE/0/da”img src=”http://feedads.g.doubleclick.net/~a/uvxAGQDri1zJ5hlGxc9_uAeu3JE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/uvxAGQDri1zJ5hlGxc9_uAeu3JE/1/da”img src=”http://feedads.g.doubleclick.net/~a/uvxAGQDri1zJ5hlGxc9_uAeu3JE/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”bridgestone_sb2010_teaser_whale.jpg” src=”http://www.adrants.com/images/bridgestone_sb2010_teaser_whale.jpg” width=”150″ height=”82″ //div

On Sunday February 7th, Bridgestone will air two new commercials during Super Bowl XLIV.
pa href=”http://feedads.g.doubleclick.net/~a/pLSRcZlkERO_BE3YEbgMvCoLyVE/0/da”img src=”http://feedads.g.doubleclick.net/~a/pLSRcZlkERO_BE3YEbgMvCoLyVE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/pLSRcZlkERO_BE3YEbgMvCoLyVE/1/da”img src=”http://feedads.g.doubleclick.net/~a/pLSRcZlkERO_BE3YEbgMvCoLyVE/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”img alt=”careerbuilder_fart.jpg” src=”http://www.adrants.com/images/careerbuilder_fart.jpg” width=”150″ height=”83″ //div

Two guys. In cubicles. Giggling. One lights his farts on fire.
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