Jul
10
Sony UK to consolidate its roster of 130 agencies
Posted in: UncategorizedLONDON – Sony UK is reviewing its entire roster of agencies in an attempt to consolidate its agency relationships to a handful of core contacts.
Jul
10
Minister tells charities to stop ‘guilt’ direct mail or face government action
Posted in: UncategorizedLONDON – Charities that send cash in direct mail packs to provoke a “guilt response” could face government intervention, a government minister has warned.
Jul
10
FormTroopers Showreel
Posted in: UncategorizedCoup de cœur pour le nouveau showreel 2009 du studio FormTroopers, basé au Danemark. Une agence spécialisée en motion design, et fondée par Toke Blicher Møller et Jeppe Bingestam. A découvrir dans la suite.
Bande-son : Yelle
Jul
10
Broadcasters: What Business Are You Really in?
Posted in: Uncategorized
A common adage in business schools today is that the railroad companies failed because they didn't realize they were in the transportation business, not the railroad business. I would suggest that today, broadcasters are similarly confused. National broadcasters are in the video-advertising business.
Jul
10
Inside the Collapse of CNN’s ‘The Sarah Palin Power Hour’
Posted in: Uncategorized
WASILLA, ALASKA (Feb. 18, 2010) — Once again shocking the media establishment, former Alaska Gov. Sarah Palin announced that she was leaving her CNN talk show, "The Sarah Palin Power Hour," after just four months on the air and well short of the terms of her two-year contract.
Jul
10
Burger King’s Ad Campaign: Ignorant
Posted in: Uncategorized
Another faux pas from the now controversial brand, Burger King. This time, instead of offending an entire country, it went after an entire religion. Burger King’s latest ad release includes the Hindu Goddess Lakshmi sitting in front of the new “Texican Whopper.” The tagline is ‘La merienda es sagrada’ – the snack is sacred.
It seems as though Burger King has taken the “even-negative-press-is-still-press” approach to its advertising strategy because, as Ad Age eloquently explained, “…It’s easy to assume that it was planned: Particularly “edgy” work is sent abroad with the expectation that it will soon reverberate on American soil, accompanied by lots and lots of news coverage.”
Ad Age goes on to discuss ad agency involvement and the debate of who did what and who’s affiliated with which campaign, but quite frankly, I think that all are responsible. Whether or not Crispin was involved overseas or another small agency was contracted by the franchise, the point is that the entire brand suffers. Truly. It’s clear that Burger King has lost control of its brand to a point that it’s now globally hurting consumer loyalty. That, or Burger King has the absolute worst brand positioning plan.
The ads were created in an attempt to increase sales. As CNNMoney reported, an increase in sales does not mean an increase in profit. So, what logic is there in creating campaigns that will discourage buyers faith in the brand by offending them? The fact of the matter is that as a straggling brand attempting to follow in the shadows of the golden arches, you DON’T TOUCH RELIGION. Anyone heard from Mel Gibson lately? You’re not just offending that religion, you’re offending anyone who believes in religious respect.
What should we expect in the next ad, Burger King, swastika fries?
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Jul
10
Burger King’s Ad Campaign: Smart
Posted in: Uncategorized
Talk about shock and awe. No corporation over the past few months has produced ads as controversial and interesting as the self-described King. Unlike its previous outrageous ad, its aim here is not gratuitous sexuality. Instead, BK goes straight for the cultural throat – satirizing sacred religious imagery. Brash, offensive, over-the-top? Absolutely. Entirely successful? Yes, and let me tell you why.
First of all, this was a calculated risk. Released in Spain, where Hinduism is a minority religion, it ran little risk of creating major backlash. The threat of a national release only encouraged BK. Had the ad run in India, it would come across as an overt attack on Hindus. In Spain, it’s only a comical ad that perhaps went too far.
Secondly, the proof is in the numbers. Burger King reported a 1.6% increase in sales in May. So, despite the outlandish, offensive nature of the ad/apology campaign BK has run the past few months, its numbers are increasing. An established product , BK isn’t likely to attract copious amounts of new customers through trendiness. It can, however, absorb the consciousness of the consumer base and attract from there.
Thirdly, there’s enough humor to the ad that many, if not most, people will at least get a mental chuckle out of it. The sense of self-deprecating humor the ad portrays strikes a chord amongst many of the Seinfeld generation. The notion that a Hindu deity would declare fast food a sacred snack packs plenty of sardonic humor.
I would not be surprised to see BK run controversial ads, apologize, run them again, and apologize ad infinitum. Whereas in many cases an over the top approach can back fire upon a company, Burger King has the right confluence of circumstances for this to be a highly effective ad campaign.
I do like my eggs and ham, Sam I am.
Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts. Contact him on LinkedIn.
Jul
10
Mainstream Media Companies’ Biggest Content Crisis
Posted in: Uncategorized
NEW YORK (AdAge.com) — Advertisers have largely abandoned the sponsorship of objective journalism, and the country's most powerful newsrooms are increasingly unable to fund the basic gathering and reporting of real, original news. That bleak picture was the subject of a Gotham Media seminar earlier this week. The former president of CBS News, president of the Newspaper National Network and CEO of Air America Media explored what the panel characterized as the mainstream media business' biggest content crisis.
Jul
10
Are you unique?
Posted in: UncategorizedAdvertiser: Police Advertising Agency: 1861United, Milan, Italy Executive Creative Directors: Pino Rozzi, Roberto Battaglia Creative Directors. Vincenzo Celli, Peppe Cirillo Art Director: Massimo Verrone Copywriter: Mario Esposito Director: Lorenzo Fonda Production Company: Mercurio […]
Jul
10
Cocks away – The 3rd animation for Tomas
Posted in: UncategorizedAn army of male members parachute from the skies to the tune of Wagner#8217;s Ride of the Valkyries. http://www.tomas-book.com Tomas is the debut novel from James Palumbo – Cocks Away! is the third animation in the series.
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Jul
10
LEGO: Tank, Ali, Brandenburg
Posted in: Uncategorized
Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany
Chief Creative Officer: Armin Jochum/Deneke Von Weltzien
Creative Director: Fabian Frese/Gotz Ulmer/Daniel Frericks
Senior Art Director: Andre Price
Senior Copywriter: sergio penzo
Producer: Claudia Schildt/Fabian
Designer: Florian Zwinge, Tilman Gossner
Photographer: Claudia Schildt/Fabian
Jul
10
Green Platform – The World Bank
Posted in: Uncategorized
In the Winter of 2001/02, Michele Dantini traveled to Cameroon to photograph and document what is still the biggest private sector investment in sub-Sahara Africa: the construction of the controversial Chad-Cameroon oil pipeline continue
Jul
10
The Pen Story
Posted in: UncategorizedA l’occasion du cinquantième anniversaire de la gamme E-Pen d’Olympus, voici un impressionnant stop-motion, “The Pen Story”, sur une bande son de Johannes Stankowski. En quelques chiffres : 60 000 prises de vues, 9600 impressions et aucune post-production.
Fortement inspiré par cette vidéo japonaise (Youtube)
Jul
10
Mother’s Pride
Posted in: UncategorizedHeres another campaign from Mother’s Pride. The first one we posted here at DesiCreative, got into a bit of, er, discussion…Client: Mother’s PrideAdvert title(s): ‘Let children be children’Creative Agency (Name, City, Country): Out of the Box, Delhi, IndiaCreative Head: Viral PandyaCopywriter : Vani Pandya, Sabu PaulArt Director : Viral PandyaIllustrator : Sameer Kulavoor
“Children love to jump into water puddles, play in the rain, splash in the mud. To stop them from doing all this is to rob them of their childhood. Allow children to explore and experience the pleasures of childhood”
“Often children will brawl, throw tantrums, and make unreasonable demands. If you expect them to behave otherwise, you refuse to accept them as they are. Be a little tolerant and allow them to enjoy childhood”
“Children will run around, bump into furniture, and knock things down. If you cannot accept this as normal behaviour, you cannot accept them for what they are. A little understanding from you can turn childhood into a delightful experience”
Jul
10
Extreme Side Parts – Ellery’s Catwalk Rocks Severely Parted Hairstyles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) As we all know, fashion has been eating up the eighties and Ellery’s newest collection is no exception. While this Australian designer’s clothing is enough to riddle your dreams and top your wish lists,…
Jul
10
Colorful Custom Cycles – Urban Outfitters Launches Bike Shop, Hipsters Rejoice (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Bicycle and Urban Outfitters lovers can now merge together in one giant hipster embrace! Urban Outfitters has officially launched its very own bike shop. The bikes are all based on one design of a Aristotle…
Jul
09
Outdoor interativo para vender imóveis
Posted in: Uncategorized
Chamar a atenção de potenciais consumidores na visualmente poluída Times Square, em Nova Iorque, não é uma tarefa fácil. Uma das saídas é a utilização da interatividade como meio de entreter o público e assegurar a aproximação dos transeuntes. E é exatamente isso que a imobiliária Coldweell Banker está fazendo: Eles instalaram um outdoor interativo na avenida, que reage aos SMS(s) enviados pelas pessoas.
Basta enviar uma mensagem para um número pré-definido com a palavra “homes” e o código postal correspondente à área em que se pretende adquirir um imóvel, que em poucos minutos o painel exibe as casas e/ou os apartamentos disponíveis naquela região desejada. Assista aqui um vídeo que retrata a mecânica do outdoor interativo da Coldweell:
A novidade serve principalmente para facilitar a vida de quem está em busca de uma nova residência, tendo em vista que outras informações e uma lista mais extensa de propriedades são enviadas ao aparelho da pessoa que se interessou pela ferramenta interativa. Um passo à frente dado pela Coldweell Banker!
:: Com fonte do MobileMarketer
Jul
09
Bing vs. Google: ‘Judy Consumer’ Can’t Tell a Difference
Posted in: Uncategorized
When I read the plethora of opinions the experts are spinning about whether Bing is better than Google, I wonder what "Judy Consumer" thinks. I suspect the subtleties of the technology are probably lost on her.
Jul
09
Where Social Media and Shopper Marketing Merge to Reach Moms
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.
Jul
09
Netted Nudetorials – Bianca Balti Enjoys the Sun Sea for French Playboy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) French Playboy just got a whole lot more playful with this sexy beach-romping cover shoot for their June/July issue. Cover model Bianca Balti was shot by photographer Greg Lotus enjoying the sun and sea…
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