Jul
09
Where Social Media and Shopper Marketing Merge to Reach Moms
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.
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