LONDON – The creators of HubDub, the online news betting forum, have branched out into the US, launching FanDuel, a paid-for fantasy sports game for fans of Major League Baseball and the National Football League.
LONDON – The deadline for the relaunched Marketing Design Awards is 31 July.
LONDON – Pre-Raphaelite artist drama ‘Desperate Romantics’ sucked up viewers at 9pm last night, but ITV1’s ‘Car Crime UK’ won the slot with 3.2m viewers, according to unofficial overnight figures.
LONDON – A hunt to find the first UK City of Culture has been launched by Culture Secretary Ben Bradshaw, in an attempt to stimulate arts outside London.
LONDON – Yahoo, the global internet company, is claiming a “solid performance” in the second quarter of the year, despite revenue falling 13% to $1.573bn and profit tumbling by a quarter to $76m year on year.
LONDON – Arqiva, the infrastructure outfit behind the digital terrestrial TV network, is the sole bidder for the sought-after technology behind the now defunct Project Kangaroo on-demand platform.
LONDON: Target Entertainment Group has signed its first licensing deals for Sony PlayStation software covering a range of titles.
LONDON – Gamesys Group, the UK online entertainment business, has appointed Campbell Lace Beta to handle the integrated advertising account for its JackpotJoy Bingo business.
LONDON – Best Buy has launched an army of sales and customer service representatives on Twitter in an effort to improve the consumer experience.
MediaEquals new high-profile backers, consolidation in the TV sector, a new boss for MySpace and the demise of Teletext are up for discussion with Media Week’s Steve Barrett, Arif Durrani and John Reynolds in the Media Week podcast.
LONDON – Apple sold 5.2 million iPhones in the third quarter ended 27 June, a whopping 626% year-on-year increase in the number of handsets sold.
LONDON – Sports Illustrated has launched a paid-for iPhone application offering pictures and videos from its famed yearly swimsuit issue, and only available to those over the age of 17, which is being described as the sexiest iPhone app to date.
Après la très réussie vidéo de l’homme aux 100 têtes, une nouvelle collaboration de Julien Lassort et Matthieu Burlot (Jul & Mat). Il s’agit du dernier clip non-officiel du groupe Metronomy, sur le titre “On the Motorway”. Du rythme et beaucoup de peinture.
Du même groupe : Metronomy – A Thing for me
LONDON – Imperial Leather has recruited a contestant from reality TV programme ‘Britain’s Next Top Model’ to be the face of its new Skin Bliss shower-lotion range.
LONDON – YouTube has removed a German Sprite ad relating the drink to a sex act after it was revealed as a fake produced by an MTV director as part of a “social experiment”.
LONDON – Tesco has been pulled up by the Advertising Standards Authority (ASA) for a misleading ad that implied all its toys were included in its half-price sale.
Diplomé du Royal Collège of Art, le designer belge Charles Kaisin a fait de l’utilisation de matériaux recyclables sa marque de fabrique. Ses créations sont résolument contemporaines et se veulent écologiquement responsables. Ainsi le papier journal sert à créer tables et chaises.
Charles Kaisin est un touche à tout et ne se limite pas à créer du mobilier. Certains de ses sacs plastiques seront mêmes détournés en impers tendances à l’occasion d’un défile de mode.
In this first video a girl is klissing a boy just after he pukes. This employee is getting really drunk at the office party… "Alcohol abuse never has a happy ending" Advertiser: Institute Drugs and Alcohol Advertising Agency: LDV United, Antwerp, Belgium Creative: Kristof Snels […]
It’s out there and everyone’s talking about it. It’s been proven to give companies an edge on competition and the ability to form a bond with customers. So why aren’t you involved in social media yet?
As a freelancer in social media, I’ve noticed that there are numerous corporations that are still not involved with Twitter, Facebook, or anything on the Internet beyond a website and an email. This is, in essence, what it would be like when everyone started to advertise on the television when it was first invented and a company simply ignored it and kept to the “old school” ways of handing out fliers to people. Although it is important to respect the more traditional ways of advertising, you must also incorporate the new to properly promote and advertise your company and brand (my fellow Beneath the Brand blogger Jon Leung agrees – check out his post Marketers’ Dilemma: Facebook or Twitter).
The best thing about social media – it’s easy and free. At the moment, I recommend starting with Twitter because, as I’m sure you’ve heard, it’s becoming more and more similar to the dot com boom (i.e. don’t be the last one to figure it out).
Look at Twitter this way: imagine all your customers coming together on a daily basis and talking about topics that pertain to you and your company, thereby spreading even more information about your company and gaining more recognition and consumers.
Let me use a company as an example that I am currently involved with: Dolphin Blue, Inc. Dolphin Blue helps businesses go green through its office supplies. If you thinking of promotion from a networking standpoint, the first thing you would do is to find a group that matches your interests, in this case, any green groups that deals with the ecosystem or world health. You would then attend the group sessions, meet people who have those same interests, and start conversations with them about your company. Twitter is exactly like this, only on a much larger scale.
After creating a Twitter account, log on to www.search.twitter.com and search (#green) for people talking about green issues. “Follow” them, re-tweet things they’ve tweeted that you agree with and *poof,* people will start following you, re-tweeting things you’ve posted, and, most importantly, become aware of your services. And thus, networking and building your business starts on a national level. The more people you meet, the more people who talk about you and your company.
Within four hours of Dolphin Blue publishing its Twitter account, it had six mentions and 26 followers! On day two, those numbers grew to 14 mentions and 93 followers. Imagine how many more people it’ll reach within the next week, month or year.
I think Griffin Farley of 22squared said it best. “Don’t plan for the ones you reach, plan for the ones they reach.” It’s all about who you know, right?
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
LONDON – Two print ads for Nutricia’s Cow & Gate follow-on formula have been banned by the Advertising Standards Authority.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
