Digital Britain Summit: PM Brown pledges to support investment in content

LONDON – Prime Minister Gordon Brown has pledged to support the media industry’s efforts to invest in high-quality content in the coming years and to protect it from piracy.

Philips: Carousel

A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. More info here.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Agency Producers: Jeroen Jedeloo, Iwona Echt
Production Company: Stink Digital London
Director: Adam Berg
Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar
Production Service Company: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel
Philips “Carousel” ????????

Medici Senza Frontiere: White Flag

DOPPIA MSF CANNES 60x40.indd

DOPPIA MSF CANNES 60x40.indd

DOPPIA MSF CANNES 60x40.indd

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: November 2008

Janine Rewell

Basée à Helsinki en Finlande, Janine Rewell est une illustratrice freelance depuis 2006 représentée par l’agence de talents Pekka. Elle réalise packagings, couvertures de livres et posters. Son style combine formes géométriques vectorielles avec de petits sous-ensembles de décoration.

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La liste de ses travaux est longue, découvrez-le sur son portfolio

Fairytale Beds – Fantasy Furniture That Lets You Wake Up in a Dream (GALLERY)

(TrendHunter.com) If your bedroom is bland and boring, bring the outdoors in with these truly one-of-a-kind tree-inspired beds.

These fairytale beds seem to incorporate the story “Where The Wild Things Are” into every…

Renault Sandero

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Credits:
Client/Product: Renault
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Thomaz Dantas
Illustrator: Adelmo Barreira

Sizzling Swimwear – Agent Provocateur’s Beach Wear Rivals Their Lingerie Line (GALLERY)

(TrendHunter.com) We’ve featured a number of sizzling lingerie lines from Agent Provocateur, but their new swimwear collection is one that you can actually rock outdoors.

With vintage-inspired two-pieces, cutout maillots…

Mean Street Fashion Blogs – ‘Look at This F*cking Hipster’ Torments Fashion Victims (GALLERY)

(TrendHunter.com) With the ubiquity of digital cameras and their integration into mobile phones, it has become extremely easy to snap a picture of something or someone that grabs your attention when you’re out in the streets.…

Cabides ecológicos e a mídia sustentável

cabide.jpgBoas idéias de mídia e publicidade são sempre bem vindas no ADivertido, ainda mais quando elas envolvem a questão da sustentabilidade, como é o caso de uma solução criada por dois colegas brasileiros. Eles fundaram uma empresa que produz cabides ecológicos, sem a utilização de plástico, arame e outras substâncias que comprometem a natureza. Os “Cabides Ecológicos” são feitos de plástico e papel reciclado. Estes cabides estão sendo doados para as mais diversas lavanderias de São Paulo, e em troca eles ganham com publicidade inserida nestes cabides. Uma idéia que transforma o cabide em mídia com a promessa de gerar resultados positivos.

Só que a idéia é nova apenas no Brasil. Lá fora, já existem algumas empresas que trabalham com essa oferta. Uma delas, e talvez a mais famosa é a Hanger Network, dos Estados Unidos. Mesmo assim, isso não tira os méritos dos brasileiros, até porque idéias e soluções assim são sempre pertinentes, mesmo que não sejam novas.

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Oferecer mídia sem agredir o meio ambiente também é uma tendência. E essa tendência é tão real que tem agência focando apenas em “green media” para vender espaços da natureza aos anunciantes mais seletivos, como é o caso da Curb UK.

Se alguém lembrar de outras idéias bacanas desse tipo, manda pra cá ;-)

Cristiano Ronaldo signs up as global ambassador for Castrol

Reigning FIFA World Footballer of the Year, Cristiano Ronaldo has today become the global ambassador for lubricants company, Castrol.

David Beckham to front new global Motorola ad campaign

LONDON – AC Milan and England footballer David Beckham is fronting a new global ad campaign for mobile brand Motorola.

YouTube to Roll Out Film- and TV-Friendly Portal


NEW YORK (AdAge.com) — YouTube wants you to think it's a little bit less about dogs on skateboards and more about TV and movies. The Google video site announced a redesign today and a specialized portal that aims to make the service more hospitable for TV, film and TV-like in-video advertising that will be sold as part of Google TV.

Butler Shine Wins Radio Shack Ad Account

CHICAGO (AdAge.com) — Radio Shack has awarded its creative advertising account to Butler, Shine, Stern & Partners following a review.

Is Ashton Kutcher the Hugo Chavez of Twitter?

Twitter followers of Ashton Kutcher and CNN find they cannot unfollow. There will be revolution in the stream!

Wolf in Sheep’s Clothing

Baaaah

Baaaah

Advertorials are a favorite tactic of mine. It allows your c-level clients or top line professionals to communicate directly to their stakeholders in a serious format while giving the ad agency complete content control. Deceptive? Maybe. But that’s why we get the big bucks.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

Ad Recession Takes Bite Out of Google Revenue


NEW YORK (AdAge.com) — The recession has hit Google, handing the company its first quarter-over-quarter decline in ad revenue, as marketers cut their search-advertising budgets after the holiday season. But while its first-quarter revenue of $5.51 billion was down 3% compared with the fourth quarter, it was up 6% year over year.

Wildlife: Fighting Urban Homelessness



The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness to educate Canadians about threats to the country's wildlife habitat and persuade them to take action to help preserve it.

‘Idol’ Trounces the Competition


MINNEAPOLIS (AdAge.com) — On a night replete with reruns, Fox used reality to repeat as the winner in the Nielsen ratings race in the ad-centric 18-to-49 demographic. Powered by "American Idol," first-place Fox delivered an overall 5.6/16 rating and share, well ahead of ABC (2.6/7), CBS (2.4/7), NBC (1.4/4) and the CW (1.1/3).

Suddenly, the world seems slower

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Advertising Agency: PerceptGulf FZ, Dubai, UAE
Creative Director: Prashant Sankhe
Art Directors: Prashant Sankhe, Pramod Surwase, Prashant Yeware
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Photographer: Prakash Brags
Other additional credits: Carlton D’Cruz, Saurabh Ail, Shiboo S

Via [Ads of The World]

Vienna Paint

Recebi por e-mail alguns trabalhos dos austríacos da Vienna Paint, uma agência/estúdio que tem um portifólio de dar inveja em qualquer diretor de arte. Parece que tudo que sai da agência passa por um rigor artístico impressionante.
Confira abaixo alguns de seus últimos trabalhos. Os demais trabalhos dos caras você pode ver (aqui). Enjoy!

:: Suzuki Splash

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:: Paysafecard Game

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:: Orangina

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:: Magnum

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:: Heineken

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:: Austrian Red Cross

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