Mutado: Merry Freakin’ Xmas

Creative Studio: Mutado, Milan, Italy

Webguerillas: Interactive Christmas Choir


Advertising Agency: Webguerillas, Zurich, Switzerland

The Norwegian Consumer Council: Hormone Check

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Eva Sannum
Designer: Espen Aaeng
Developers: Christopher Aalholm, Kaja Kristiansen
Acount Manager: Fred Kihle
Project Manager: Linda Tillier

Skittles: Gif Rap The Rainbow



Fun quirky holiday website from Skittles that lets you create ‘Gif Raps’ of Christmas. It lets you choose an animated GIF and sync it to a Rap track you pick, personalize it and share with friends.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Producer: Jennifer Morrison
Creative Directors: Carlos Moreno, Peter Ignazi
Director: Miles Jay
Production Company: Family Style
Line Producer: Liz Dussault
Editor: Jon Eagan
Online Producer: Amy Miranda, Ella Gruber
Design: Scott Hiers
Digital Production: Lunch Inc.
Account service: Chitty Krishnappa, Bhreagh Rathbun
Music: Apollo Studios
Music Producer: Didier Tovel

Old Spice: Devasting Explosions


Advertising Agency: Wieden + Kennedy, Portland, USA

Edding: Digital Highlighter


The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube

Lonely Planet: Friends For Friends

Advertising School: Miami Ad School, New York, USA
Copywriter: Lalita Salgaokar
Art Director: Freschta Sahibi
Instructor: Tara Lawall

Sprite: Li Fbalek Dialek

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline “Li Fbalek Dialek” means “do anything that comes to your mind”. On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero’s shoes and choose any item they want by clicking on it and trigger the next video to pursue the run.

Advertising Agency: Fortune Promoseven, Casablanca, Morocco
Creative Director: Mehdi Saqi Clay Yourself

Try on

Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Bob Winter
SVP, Creative Director: Sonya Grewal
Art Director: Chris Gedris
Copywriter: Melis Koroglu
VP, Group Account Director: Mike Hill
Account Executive: Justin Sutton
Integrated Producer: Ashley Geisheker
Director of Digital: Matthew Witt
Project Manager: Kathryn Rowe
ACD, Digital: Chris Jansma
SVP, Director of Integrated Production: Brian Smego
Design, Information Architect: Justin Braem
Flash Developers: Justin Braem, Jason Oda
Back-End Development: Trevor Smith

Italian Culture Week: Full integrated campaign

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

Amnesty International: Tyrannybook

[See post to watch Flash video]

Tyrannybook video

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Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public. Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights. Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues. This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya. Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights. This project was developed by Leo Burnett Iberia.

Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
Clients: Pedro Krupenski–Executive Director

Germanwings: Planemob

The first airborne guerrilla campaign.

Advertising Agency: Lukas Lindemann Rosinsk, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Michael Mackens
Copywriter: Tim Esser, Jan Hoffmeister
Illustrator: David Soukup, Hannah Ziegler, Sön Becker
Published: April 2010

Mennen Speed Stick Waterproof: Pool Skater

Advertising Agency: Young & Rubicam, Paris, France
Regional Creative Director: Carmine Coppola
Copywriter: Daniel Lobaton
Art Director: Ricardo Turcios
Agency Producer: Barbara Safarova
Production Company: La Luz (Lima)
Producer: Daniel Vega
Director: Gonzalo Otero
Post-Production: Fusión Atómica (Lima), Medialab (Paris)
3d Graphics: Fusión Atómica (Lima)
Sound Production: O’Bahamas

Elisava: I am not an artist

[See post to watch Flash video]

International campaign launched through the most important magazines in the world in the sector of graphic design, communications and trends (Creative Review, Print, I-D…). The campaign questions the idea of designers as artists, defining them as workers, professionals, ironically using highly “artistic” executions and positioning the school as a place that introduces professionals for the labour market.

Advertising Agency: Soon in Tokyo, Barcelona, Spain
Directors: Johnny Kelly, Matthew Cooper
Creative Directors: Angelo Palma, Javi Donada
Copywriter: Angelo Palma
Designer: Thiago Monteiro
Designer: Javi Donada

Greenpeace: UFOs

Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010

Heineken: New Beer Gloss

[See post to watch Flash video]

On Valentine’s Day, the gift for her that makes you happy too.

Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010

AIDES: Graffiti

Advertising Agency : TBWA\Paris, France
Director: Yoann Lemoine
Production Company: Wanda

Carbon Fighters: Integrated campaign

[See post to watch Flash video]


Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009

Orbit: Clean it up

A stop-motion video featuring animated lips that clean up a rundown home.

Advertising Agency: Evolution Bureau, San Francisco, USA
Executive Creative Director: Stephen Goldblatt
Agency Producer: Christine Gomez
Earned Media Director: Craig Batzofin
Artist: Goons
Music: Keep It Clean
Music Company: Camera Obscura
Production Company: Partizan
Executive Producer: Sheila Stepanek
Head Of Production: Ian Bearce
Producer: Charles Spano
Director: Ace Norton
Production Manager: Ross Girard
Director of Photography: Ross Riege
Production Designer: Chelsea Oliver
Animator: Musa Brooker
Animator: Sihanouk Mariona
Animator: Alex Kamer
Animator: Celeste Leipham
Animator: Nancy Parczyk
Animator: Max Winston
Animator:Melissa Goodwin
Color Grade: Steven Drypolcher
VFX: Steven Drypolcher
Sound Design: Rohan Young
Sound Design: Joel Waters
Sound Design Company: Lime Studios
Editor: Isaac Hagy
Editorial Company: Bonnie Brae Editorial

Luerzer’s Archive: 25th birthday

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo