Apr
16
Wolf in Sheep’s Clothing
Posted in: Uncategorized
Baaaah
Advertorials are a favorite tactic of mine. It allows your c-level clients or top line professionals to communicate directly to their stakeholders in a serious format while giving the ad agency complete content control. Deceptive? Maybe. But that’s why we get the big bucks.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
