Hasta La Creative!

Em colaboração com a agência Doner, a sempre explodidora de miolos Psyop criou uma campanha épica para a UPS. Um mundo inteiro feito de caixas de papelão, para mostrar tudo o que é possível enviar através dos serviços da maior empresa de remessas do mundo.

O desafio foi fazer com que esse universo e os personagens realmente parecessem montados a mão, e não simplesmente efeitos digitais. Parece que conseguiram.

São dois filmes até agora, um deles que inclusive já está no ar há quase duas semanas. E parece que vem mais por aí.

| Gladiator
### Se o vídeo não estiver aparecendo, acesse o blog para assistir. ###

| Circus
### Se o vídeo não estiver aparecendo, acesse o blog para assistir. ###

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

SAN FRANCISCO (AdAge.com) — Since leaving his post as sales chief of Google to run AOL, Tim Armstrong has kicked off a review of the long-ailing internet icon's vast array of brands, with an eye toward creating a simpler experience for both consumers and the ad community.

LONDON – A harrowing Barnardo’s commercial featuring a girl repeatedly beaten around the head by her father attracted more complaints to the Advertising Standards Authority than any other ad last year.

Speak No Evil

When the client has a solid corporate identity program you can use it to communicate values, tradition and quality and save your message space for the product or issue at hand. A full-service agency should have an identity team on staff or on speed dial.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

(TrendHunter.com) Famous for her mainstream success as a sexy siren in Victoria’s Secret Sports Illustrated, Gisele Bundchen shows her high fashion chops in the new issue #27 of Numero Tokyo.

The June 2009 issue features…

Advertising Agency: JWT DUBAI, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Dave Nicholson, Husen Baba
Copywriter: Dave Nicholson, Doug Mackay, Christopher Puhm, Emir Kreidie
Art Director: Husen Baba

Via [ Dubai Lynx ]

There are numerous differences between an album launch and a product launch, but extracting and highlighting what insights and lessons can be learned from Jadakiss' latest release and his initiatives are not as obvious.

Creating a Twitter account doesn't equal becoming an uber-user, or even a casual user, of the micro-blogging site. Nielsen Online data released today suggest more than 60% of people who sign up for Twitter abandon the service.

SAN FRANCISCO (AdAge.com) — Change is in the air at the 4A's Leadership Conference, which kicked off in San Francisco today with a rebranding of the organization — and a possible nod to the real changes the advertising industry faces.

Remember that song, “I always feel like, somebody’s watching me, and I get no privacy…?” Well, stop inviting people to watch you, and maybe they will. George Orwell’s 1984 has gotten a little too close for comfort these days, except that big brother is not the government or the media, it’s “We, the People.”

Think before you write, do, or say anything in the public eye(s)…and that includes on your computer. You can be social, just not too sociable: What you say can and will be used against you in the courtroom of life.
In the latest incident of it’s not reality, its Virtual Reality (VR) a Swiss woman, complaining of a migraine, left work “sick” and was sacked when she showed up on Facebook later that day.

She said the company had created a fictitious Facebook persona which become “friends” with her, allowing the company to monitor her online activity. Her suspicions were raised when the “friend” suddenly disappeared after she was fired, the woman told 20 Minuten daily. But the company says it followed a simple logic: that those who are well enough to use Facebook with a migraine are well enough to work with a migraine.

If you think about it logically, it’s better to assume that you are being monitored… Every credit transaction, every search result, every phone call…it’s all tracked somewhere. The Man always triangulates off cell signals and pulls data off the hard drive.

This latest incident has generated online warnings from social bloggers regarding the protection of your account. The trick is to separate your real friends (the ones that would help you move a body) from your friends (those that might show up to help you move) from your acquaintances (those that wouldn’t move out of your way on the train). If you want to protect yourself from unwanted scrutiny, read Facebook Fail on Mashable.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.