(TrendHunter.com) Facial scarification has its roots in tribal traditions. In theory you should be able to determine which tribal group or clan the person belongs too. It is also considered a right of passage into adult…
LONDON – MPs have rejected claims by the Local Government Association that local council publications are not a threat to local newspapers.
LONDON – BT is launching the latest phase of its ad campaign featuring the relationship turmoils of Adam and Jane, with hints that the pair might finally be getting married.
NEW YORK (AdAge.com) — Which print ads in the weekly news magazines performed best in the past year? MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best-performing print ads out there.
(TrendHunter.com) If you always wanted to be part of an integrated circuit board, Bare will make it possible. Bare is a paint that is harmless to your skin, but conducts electricity rather handily.
Some Royal College…
LONDON – Greene King’s Old Speckled Hen brand will make its TV debut through a sponsorship deal for Dave’s Prime Time evening weekday slot.
LONDON – Collaboration between media agencies and specialists was rewarded at the Clear Channel Outdoor Planning Awards, held in association with Media Week last week.
LONDON – Grant Thornton, the accountancy firm, is to launch two new customer magazines, published by Seven Squared.
LONDON – Marks & Spencer’s is planning a TV advertising campaign to break in mid May to celebrate the 125th anniversary of the retailer’s founding.
No comercial que publiquei ontem da Mercedes-Benz, a característica vendida é a do sistema de freios inteligente. Agora a montadora lança mais uma campanha, desta vez para falar do “Attention Assist”, que ajuda o motorista a permanecer acordado e alerta (como? não me pergunte).
Criado pela alemã Jung von Matt, o filme mostra um Mercedes Classe E largando, literalmente, os sonhos na estrada. Finaliza com a assinatura “Dreams will have to wait” (Os sonhos vão ter que esperar).
A produção é da Bigfish Film com efeitos visuais da Ghost VFX. Diverte.
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LONDON – Barclays has sponsored the Sun’s campaign to find Britain’s best local business with Dragons Den star Theo Paphitis leading the judging panel.
Imagine a felicidade de seu amigo quando você der a ele, de presente, uma caixa de cerveja com embalagens personalizadas. Pois é, essa imaginação se tornou realidade, nos Países Baixos. A Heineken da Holanda está inaugurando um espaço virtual onde se é capaz de customizar garrafas de cerveja da maneira que você bem entender. Eles estão disponibilizando desenhos pré-prontos para que sejam usados, mas as pessoas que se interessarem pela customização também poderão submeter imagens e fotos a sua escolha. É possível também inserir o nome do(a) felizardo(a) na embalagem. A embalagem aparece em 3D para que você possa conferir a perspectiva da garrafa, durante a customização. Ao finalizar o processo, os holandeses poderão encomendar uma caixa com até 6 garrafas personalizadas, por cerca de 15 euros, e enviar para quem eles desejam presentear.
Algumas marcas de cerveja já trabalharam com idéias de customização, mas gostei muito da abordagem da Heineken holandesa. Apesar de ser uma oferta comercial exclusiva lá na Holanda, você também pode fuçar e customizar a sua embalagem virtual. Enjoy (here)! Ah, e não se preocupe que tem tradução para o inglês 
LONDON – CBS Outdoor has launched a new digital escalator panel format, the mega DEP, which has been booked for a campaign planned by OMD and Posterscope, to promote a new LCD TV from Sony Bravia.
LONDON – Thinkbox has unveiled the shortlist of entrants for its TV Planning Awards, in association with Media Week and Campaign, with OMD and MediaCom shortlisted three and four times respectively.
LONDON – Clear Channel Outdoor has renewed its multimillion-pound contract to sell advertising at Birmingham International Airport for the next five years.
LONDON – The BBC has issued a press release saying that the sketch show ‘Horne And Corden’, which received a critical drubbing and saw its two stars dubbed “smug and fat”, has been the most successful first series of a comedy on BBC Three.
LONDON – Nikon has appointed DCH to handle its digital CRM strategy following a pitch against the incumbent agency on the business, SMP.
Despite the relative success in controlling tuberculosis in the U.S., TB remains a major global epidemic that kills one person every 20 seconds, or almost 2 million people a year worldwide; 9 million more will become infected next year alone. With that in mind, Seiter & Miller Advertising, New York, working with the Stop TB Partnership, produced a pro bono effort to raise TB awareness.
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
