Fadi doesn’t listen, because ….
Posted in: UncategorizedIt’s 4X4 and it’s a poodle ….
Posted in: UncategorizedClick Image To Enlarge
Advertising Agency: JWT Casablanca, Morocco
Creative Director / Copywriter: Nicolas Geahchan
Art Director: Tino Karam
Illustrator: Najia Moustaid
Via [ Ads Of The World ]
Twitter Me This, Twitter Me That
Posted in: Uncategorized I will be the first to admit that Twitter is not my fave social site…I understand how it works and what it’s for, and I realize that it is in “real time,” but for me, it is a tad bit…well…boring. I have followed some Tweets (after some difficulty) and basically have gotten it, well, sort-of figured out. However, I must be in the minority, because Twitter is adding scads of users weekly. So, if you like following tweets like; “just got back from the store” and, “what did you buy” then, “nothing” followed by, “oh” then you will be ecstatic about Twitters latest triumph.
Today marks a historic day…write it down. Today, March 25, 2009, was the first day that Twitter made a profit from advertising revenues! (CNNMoney.com)
Twitter, one of the most buzzed-about Internet start-ups, made its first online advertising venture by selling a sponsorship of ExecTweets to Microsoft. This move is in response to criticism in the industry that although popular, Twitter did not have any formula planned for actually making money. The ExecTweets will basically be a page dedicated to a collection of tweets written by corporate executives and will feature branding from Microsoft. Which, depending on what you are looking for on Twitter, could either be great…or a total bust. I signed up to follow ExecTweets, and let me tell you, this is some exciting stuff! Here are some of the Tweets that you may have been missing:
- RT @dfletcher could better information architecture and analysis have helped us avert the financial crisis? http://bit.ly/WGg8q
- RT @executivemoms @Twitter_Tips OVER 6000 FIRMS Join Twitter each DAY http://cli.gs/XnnZ97RT @dwrasmus1 Let’s fight our way back to prosperity one tweet at a time Share strategy and vision for these turbulent times
- RT @PeterRoche: my coaching to execs, leave people in better shape than you found them.
- RT @BestBuyCMO Really like our plan to enhace our Reward Zone Silver tier. Good combo of short term quick hits and long term foundation…T @johnmaeda is thinking how subjectivity and passion are traditional hallmarks of the arts, but these times require objectivity…
- T @Padmasree Just listened to Archbishop Desmond Tutu. Some people inspire us with few words, don’t they? And he has a sense of humor:)
Ad Age Rolls Out New Commenting System
Posted in: UncategorizedMINI | No Fake
Posted in: UncategorizedCriar através de um vídeo a discussão de aquilo que está sendo mostrado é verdadeiro ou falso, já é uma tática tradicional na hora de fazer aquele “viralzinho”. Será que o jogador chutou mesmo as bolas na trave? Será que pulou mesmo um carro em movimento? Será que dirigiu um F1 com um celular?
A MINI resolveu tirar um sarro de tudo isso, e criou um viral para o seu Clubman assumidamente fake. Ou não.
Adidas : Be Fast
Posted in: UncategorizedUne série d’affiches pour la marque Adidas par l’école de publicité de Miami et plus précisément Maja Grunwald et Georgios Kouveliotis. Récompensée à la cérémonie 2009 des Andy Awards organisés à New York et traitant de la créativité publicitaire dans le monde.
Meet the Volkswagen Hotshop That Isn’t Crispin
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Volkswagen's ad account is aligned within DDB around the world, but for a few exceptions. One, of course, is Crispin Porter & Bogusky in the U.S. Another is in Mexico, where the automaker decided to assign the hard-sell part of the business — which represents almost 60% of the VW account in the country — to a 2-year-old independent agency called Arrechedera Claverol.
Beattie McGuinness Bungay Gets Set to Open New York Office
Posted in: UncategorizedIs Creativity Relevant Online?
Posted in: UncategorizedLost: Anúncios da Dharma circulam pela internet
Posted in: UncategorizedNão sou tão fanático por Lost, como alguns colegas meus que só de ouvirem a palavra “Lost” já colocam o fone na orelha, achando que algum spoiler pode estar por vir.
Também não sou um “expert” no assunto. Mas pelo que sei, a Dharma é uma equipe de pesquisa ficcional, criada pela tão aclamada série Lost, de J.J. Abrams.
Uma misteriosa iniciativa que busca investigar os mistérios sobrenaturais da ilha. E na ficção, dizem ter sido criada nos anos 70. Contudo, os primeiros membros da Dharma teriam veiculado anúncios para convocar novos integrantes, e divulgar até produtos e serviços que carregavam seu nome . Hoje, navegando na internet descobri que estes anúncios antigos estão sendo publicados, isoladamente, na rede.
Se você considerar este artigo um spoiler, nem recomendo que você continue a ver o resto. (Ainda não se sabe se estes anúncios são oficiais). O mistério continua!
Clique na imagem abaixo para visualiza-la:
:: Via Grain Edit e Flickr
::UPDATE::
Se é ou não fake, este é apenas um dos resultados que J.J. Abrams busca: fazer com que as pessoas instiguem todo este mistério, e começem a criar seus próprios conteúdos, referentes à série. Não deixa de ser mais publicidade para o Lost.
Photoshop Fails – Complex Magazine Forgets to Digitally Touch Up Kim Kardashian (GALLERY)
Posted in: UncategorizedG2 Spot Comes Off as Insensitive to Unemployed
Posted in: UncategorizedCelebs Go Foreign, Rubicon Saves Newspapers, Ad Club Drinks
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While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials.
Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural
Posted in: UncategorizedPlayboy TV (Somewhat Feebly) Aims to Improve on Reality
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It’s hard! times! for the world’s most recognizable epicure of biped bunnies.
Nuclear Forum
Posted in: UncategorizedCh Ch Ch Choices
Posted in: UncategorizedIt’s every adman’s dream, the client provides a budget and says, “You folks know best, develop the campaign and run it by us when you’re done.” After the celebratory lunch you suddenly realize you have all the responsibility, too. The solution: research. Know the client’s market and audience and understand any political issues and executive proclivities and, if you’re any good, you should be fine.

Not This Method