Mar
25
Meet the Volkswagen Hotshop That Isn’t Crispin
Posted in: Uncategorized
Volkswagen's ad account is aligned within DDB around the world, but for a few exceptions. One, of course, is Crispin Porter & Bogusky in the U.S. Another is in Mexico, where the automaker decided to assign the hard-sell part of the business — which represents almost 60% of the VW account in the country — to a 2-year-old independent agency called Arrechedera Claverol.
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