Hasta La Creative!

A HP lançou um novo hotsite para promover a sua linha de PCs TouchSmart. No “Wake Up Your Feelings” você deve despertar os seus sentimentos, cada um representado por um personagem, que ficaram adormecidos depois que você os abandonou na vida adulta por estar sempre ocupado.

Para literalmente acordar cada emoção, o usuário pode escolher uma série de ações e depois transforma-lá em papel de parede, avatar, widget, etc. A idéia é falar do Power Of Touch, da relação mais humana e criativa com a tecnologia que um computador HP promete.

A criação é da XM Asia Pacific, com produção da Kilo Studios. Bem feitinho.

(TrendHunter.com) Garv (Keith Garvey) has been on the scene for some time, creating erotic art not only for the adult fiction web site Ruthie’s Club, but also doing privately commissioned work and offering his unique “girls”…

MINNEAPOLIS (AdAge.com) — Along with Alison Krauss and Robert Plant, Coldplay and 'Lil Wayne, the big winner of the 51st Annual Grammy Awards was CBS, which recorded a ratings rise of 17% in the ad-centric adult 18-49 demographic, according to Nielsen fast affiliate ratings (final live + same day data will take into account that the event went well past the 11p.m. cutoff).

The ML-Class. 4X4 Unlike any other.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan

When thinking authenticity, think street food. Of course a restaurant could match those flavors. If we switched the street food with well-made chain-produced tacos without alerting eaters, no one would taste the difference. But that doesn't make the chain restaurant authentic; it only means that the authenticity of street food is in the street, not the food.

É muito falar da Cadbury duas vezes no mesmo dia? Então vamos para a terceira. Um painel interativo instalado em um ponto de ônibus, criado pela Saatchi & Saatchi de Londres.

É um game para o chocolate Creme Egg, bem simples e funcional. Você já cansou de ver esse tipo de interação em telões de eventos por aí, mas o bacana desse é que foi executado na rua. E chega de Cadbury por hoje.

SAN FRANCISCO (AdAge.com) — In its second press event since the launch of the Kindle, Amazon took the wrappings off the second-generation version of its popular electronic reading device today.

This week's episode of Creativity's Top 5, courtesy Creativity-Online.com, AMV BBDO and Transport for London serve up a sobering reminder that irresponsible behavior has consequences; McCann Erickson and SCKin provide a bronze sheen to pasty office dwellers; Onitsuka Tiger enlists the animation wizards at PandaPanther to tell the Zodiac Race; BBDO shows us some misplaced genius for Monster.com; and we revisit the Super Bowl for one special reason: Alien Alec Baldwin pitching Hulu.

Here's an unauthorized Trader Joe's commercial that popped up on Twitter today.

A great societal shift is under way, and no one is taking advantage of it. Numerous trend reports, even the 2008 census, show conclusively that men are more and more involved in taking care of their children and homes. So you'd think package-goods marketers would jump at the chance to include them in their marketing mixes. But you'd be wrong.